Digipack research- Britney Spears
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Transcript of Digipack research- Britney Spears
M u s i c D V D c o v e r
Ashleigh Faulkner.
Britney Spears: Greatest Hits- My prerogative
Artist: Britney Spears
Album: Greatest Hits: My Prerogative
Genre: Pop
Text: White, Capitals and it is boxed which makes it stand out. Placed at the top right hand corner, however it is the lady on the cover that grabs the attention. The text is an after thought
Image: Britney on the cover, the attention is drawn to her because she is wearing literally underwear which can broaden the target audience (males) She is wearing a brown bolero with animal fur which could suggest ‘animal instinct and raw talent’ however it holds no reference to the other patterns on the cover.
Setting: The background is very vague, with patterns in the corners which leaves it open to interpretation really, her outfit doesn’t co-ordinate very well with the background this is partially because it seems she wants all the attention on her.
Again the background is very plain, it does the job and gives all the necessary information.
Lists the songs on the DVD
Gives background information into the DVD and inspiration for the album
Running time
Record label information
The Background also lists important things like:
Bonus Material- Behind the scenes and alternative video ideas.
Directors comments
And Chart information:
“Britney's Greatest Hits DVD sales continue to grow much faster internationally than in the U.S. -- and Jive says the best is yet to come overseas and South America with the release of Britney's latest video "Do Something".
Record Label Jive records
States the Artists name and the name of the DVD.
The spine, like the rest of the album is very bland, the color isn't exciting and so it doesn’t draw the consumer in enough, using vibrant and bold colors would not only attract new buyers but make the DVD its self stand out in a shop of thousands