{This Top of the Tops digi-pack was made in the year 2001 and included a variety of pop artists. The main house colours consists of bright florescent colours which appeal to the target audience who are young people from the ages of 5-20. The genre of this digi-pack is reinforced through the front cover which has a variety of mid –shot captions of artists, some being boy/girl bands and solo artists. The left hand page of this booklet also promotes the Top of the pops magazine that is also available, this marketing technique is efficient as it enhances the Top of the Pops brand and enables them to gain maximum profit through advertising merchandise.

Front cover

The inside booklet of the digi-pack is very simple it terms of layout it includes artist details about the artists and record labels they are signed to and length of individual tracks. The Top of the Pops logo is consistent throughout this digi-pack making the branding of the product effective. In reference to Tom Ryall’s theory that states ‘Genre provides a framework of structured rules. It becomes a cognitive repository of images, sounds, stories and expectations’ theory can be applied to this product as it complies to the former generics of ‘pop’ genre.

It terms of audience gratification this product is used for escapism from everyday life, many consumers of this product including myself use this music as a mood up-lifter as the lyrics of the tracks are very mellow and upbeat. In relation to my product ‘Never Again’ I will use the same technique in terms of the lyrics being a form of relation as audiences may be able to see themselves being reflected in the lyrics which has ideas of an relationship breakup and having a dissolved and lost identity.

Inside leaflet of Digi-pack

The back CD Cover of this album correlates with the front cover and has the same branding style in terms of font style and logo it is very simplistic to suit the target audience . Artists are featured at both sides of the page in terms of the target audience they are constantly being introduced and reminded of the featured artists within the album. The Magic Bullet theory is reinforced with this product through Top of the Pops magazine, TV Programme and also the album itself.

Back cover

The CD The CD is simple, the tracks featured on the album are included this is a an effective technique as it is almost a reminder for the consumer of the product. The main house colours of this CD is blue, silver and red. These colours are vibrant and create a sense of excitement which is reflected in the music within the album.