Digipack

Jenny and Kate

What is a digipack

A digipack is a patented style of CD, DVD or BD packaging. A digipack usually consists of a gatefold, which is a former packaging of LP records (book-style). A digipack is often used generically as the disk tray is rather brittle and prone to cracking.

Conventions of a digipack?A digipack conventionally has a fold and is designed to fold into a square CD case. They can fold in many different ways. The Front and back panels are the main promoters of the CD (have a picture of the artist on the front and have a track list on the back). The inside has extra information on the artist, song and album. The inside packaging is more subtle than the outside (can be plain in colour).Front – Large eye catching picture, usually a picture of the artist or a picture with some relation to the artist or album. The song/album title is also found on the front cover. Back – has a track list on, barcode, the record label, who the album artwork was created by, and a repeat of the artist and album name.Inside – a plastic holder for the actual CD itself. The plastic is usually see through and there is usually a picture of the artist behind it. Extra information provided within the packaging and show lyrics or personal messages.

Conventions - Different styles

A digipack can be all different styles and designs.

Digipack example for our genreOn the front of this digipack we can see a picture of the artist (Taylor Swift), the album name and an abbreviated version of the artist’s name is clearly stated on the cover in dominant text with the typography in her writing to add her own personal touch to the album. We are able to see that she is the dominant factor of the front cover to highlight her stardom. No other props are used to draw away the attention from her as she is framed in the centre of the album cover. The lighting is also focused on her.

The colours used are pastel and faded with a sepia tone over the top to give it a vintage and cute feel.

On the inside of this album we are able to see how the artist has added polaroid picture with writing from the artist as well as each individual track name and lyrics on the picture. This adds a personal touch to the album as though it is from the artist herself to the audience.

The back cover of this album shows the track list typed out so that they are clear to the audience. However the track numbers are again hand written to give a personal touch to the album. There is no information on the record label or who the album artwork was created by in order to give it a simple home-made look and so as not to take the attention away from the artist.

Digipack example for our genre

On the front of this digipack is a picture of Gabrielle in centre frame with focused lighting on her, showing that she is the dominant factor of the album cover. She is holding a simple prop of an umbrella which links to the album’s name. The artist and album’s name can clearly be seen at the top of the album centre of the cover. The typography of the artist’s name is bold so as to stand out and highlight who the album belongs to. The back cover of this album shows the track list of both CD’s as well as the barcode, record label and the album artwork designer. The font is very girly and easily readable. The background image carries on from the front cover image to create a sense of continuity and peace which reflects her songs. The inside of the album gives extra information on the artist including a handwritten note and lyrics to the songs on both CD’s. The image on the CD’s link with the front cover’s theme with the use of primary and pastel colours.