Digiday Marketing Summit. John Passerini. Sotheby's International Realty
Transcript of Digiday Marketing Summit. John Passerini. Sotheby's International Realty
John Passerini, Global VP Interactive Marketing
Sotheby's International Realty Affiliates LLC
Augmenting reality, Real Estate and Retail In The Real And Virtual Worlds
Leverage Our Content
Leverage Our Content
Revenue from Augmented Reality is expected to surpass $20 Billion by 2020
What’s the most important information in our photographic content?
Hint, you can’t see it but it can be measured…….
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Virtual Staging
Augmented Reality
AFTERBEFORE
AFTERBEFORE
AFTERBEFORE
Discover a Home
Augmented Reality
Explore Rooms with Augmented Reality
Interior Design and Purchase
Augmented Reality
View E-Decorate
Shop
Make sure it fits
Sam
e Ph
oto
Mul
tiple
Fu
nctio
ns
roOomy Proprietary & Confidential
Same Photo Multiple Styles
Thank [email protected]