New Gen - Digital Innovators

About Digicliff

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“Digital Innovators with rich expertise in providing Digital Solutions for your complex problems”

5+ Yrs. of Expertise

Services + Solutions + Strategies + Platforms

Team Size 40+ Google Featured Agency ++

Over 60+ Happy Clients

Digicliff Expertise

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Technology

Strategy

Marketing Centric -

Technology

Creativity &

Strategy

We are not specialized for Technology, We are not specialized for Creativity & We are not specialized in Strategy neither

We specialize in: •Technology for Marketing, •Marketing Creative & •Marketing Strategies

Creativity

Digicliff Strategy

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ASCEND with us to reach the DigitalCliff

Analyze

Customer Requirements

Competitor Scenario

Market Opportunities

Current KPI ‘s – Leads, Sales

Strategize

Client Acquisition

Brand Reach

Market Expansion

Optimizing Digital Spends

Communicate

Primary & Secondary

Internal & External

Converting Ad texts

Converting Creative

Engage

Positive Brand Vibration

Sentiment Analysis

Conversation Analysis

Likes - Clicks - Conversations

Network

Search Networks

Social Networks

Mobile Networks

Media Networks

Deliver

Rankings + Traffic

Leads & Sales

Brand Reach & Engagement

Online Reputation

Digicliff - Capabilities

Online Branding

Search Engine

Strategy

Promotion Strategy

Engagement Strategy

Analytics Strategy

Online PR Blog Promotion &Guest Blogging Online Reputation Management Online Brand Reach

Online Branding, Lead Gen & Engagement

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SEO Paid Search Ads Display Targeting GSP

Social Media Ads Media buying Database marketing

Lead Management Lead Engagement Customer Relationship

Management

Cost / Acquisition Conversion Rate Lead Source Conversion

Analysis CPC, CPL & CTR

Digicliff - Premium Clients

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Digicliff Capabilities

Branding Process

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Brand Identity development

Brand Positioning Brand Content

distribution Brand

Management Brand

Promotions

Brand identities, • Website • Blog • Social pages • Newsletters • Brand videos

Brand positioning is the key factor of customers to get to know about brands through digital channels. • SEO – Search

Engine Optimization

• Online Reputation Management

Frequent content distribution about the brand through digital media channels is necessity to engage the customers and potential audience for Brand Recall. • SMM – Social

Media Marketing • Article distribution • Blog content • Social bookmarking

The final objective of any online business to be generate the business leads. • SEM – Search

engine marketing • SMA – Social media

Advertising • Media Planning &

Buying

To manage/maintain brand loyalty and brand reputation, we need to monitor/listen customer behavior and customer sentiments in the online channels. • Customer Behavior

Analytics • Influencer Outreach

Analytics

Web Solutions Process

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Digicliff – SEO Process

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Keyword Research How do people search?

Competition level 2-4 word phrases

On Page Factors Page Title

Keywords in Content Heading Tags

Off-page Optimization

Internal links External links Anchor Text

High Rankings Better Visibility

Increased Traffic More Leads/Sales

Search Engine Optimization Process •Website Analysis & Technical Audit •On page Optimization • Off page optimization •Website Maintenance

Digicliff - SEO Approach Plan

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Why SEM?

“Why Pay when some thing is free?”

• Organic Optimization takes longer time • Ranking competitive keywords important for the business instantly is very

tough through Organic Search • Effective use of Google Affiliated Network – Over 1 Billion sites to target

with Keywords, Banners & Video Ads • Remarketing helps to target the repeated users and increase the

conversions • Target the ads to the most relevant page in the website • Target the ads to the right audience through SEM

– GEO Targeting – TIME Targeting – DEVICE Targeting – NEGATIVE Keywords

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Digicliff SEM Highlights

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• Google Featured Agency

• Google & Bing Certified Professionals.

• Expertise in handling high budget campaigns - handled budgets more

than 50,00,000 / month.

• Managed more than 100+ Campaigns, 1000+ Adgroups & 200,000+

Keywords for a single account

• Experts in Landing Page Optimization & Dynamic Landing Pages

• Achieved success through Dynamic Re-marketing campaigns

Success Metrics

• Reducing the CPC

• Increasing the CTR

• Improving the Quality Score

• Reducing the CPL

• Improving the Conversion Rate

Social Media Marketing

• Facebook Marketing

• Social Media Engagement

• Sentiment Analysis

• Forums Submissions

• Blogs Creation & Promotion

• Online Reputation Management

• Content Syndication – (Articles,

Videos & Info-graphs)

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What in Facebook?

Facebook Plan : Don’t be a brand, but be a community they love being a part of.

Creating the Presence:

• Understanding the right Updating the profile

• Adding Image and Video Gallery.

• Posting updates on Wall.

• Create Discussions.

• Updating Events.

• Create Application to engage with the users, which in turn will act as a viral.

Facebook Marketing

Facebook Advertising

FACEBOOK Targeting

• Location

• Demographics (Personalized)

• Likes & Interests

• Groups.

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Why FACEBOOK:

• Globally Facebook Connects with more than 500 million people.

• Current the third most population, next to China and India if it is considered as a country.

• Average Facebook users has 130 friends on the site.

• 50% of the users login in a given day.

• Average user sends 8 friends request.

• Average user clicks the Like Button on 9 Pieces of Content each Month.

Facebook Targeting & Retargeting

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Facebook Custom Audience : The proper and effective use of ‘Facebook Custom audience’ ad targeting option is to increase lead conversion. There are significant opportunities to achieve gains within this medium by using ‘Pixel id’ on website & campaign landing pages.

Email Database: Can create custom audience from customers database and can target their friends

IOS, Android App: by integrating facebook custom audience SDK in iOS, Android apps and target the audience on Facebook

Website & landing pages: by using ‘Pixel id’ on website & campaign landing pages we would re-target the visitors for better conversion

Online Reputation Management Process

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Marketing Creative – Landing Pages

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Marketing Creative - Mailers

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Marketing Creative - Banners

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CRM - Overview

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Adwords Media Campaign Brand website Offline event Facebook Referral source

Data Sources Single platform to manage data

Effective telesales team to interact with the leads

Multiple communication

platform to engage the leads

Custom Dashboard

Custom dashboard reporting platform

Thank You

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