ANALYSIS

OF

DIGI P

ACK

SMOKE:This type of activity fits in with the conventional nightlife of the artists. This also shows that he is bad which adds to artist image.

PARENTAL ADVISORY:This sets out the target audience (older age group) as there is swearing and sexual references.

CLOTHING:Baggy clothing is what the audience expect the artist to be dressed in, also the bandana has references to gang culture.Also there is a colour scheme of black and white – which also links into what the artist is wearing (top).

CAMERA SHOT:Mid shot to show clothing and the posture is informal to show that he is high.Side angle to show a superior status as he is not looking in the camera

TATOOS:Fits in with theme as it alsoExpresses a ‘hard’ and ‘strong’Character.

FACIAL EXPRESSION:Aggressive and also looks high genre references

INTERTEXTUALITY:Rolls Royce References to brand show that the artist is wealthy, this is conventional as the genre is rich and usually expresses living a glamorous life

VOYEURISM:Body showing to attract the audience, Also he has a muscular frame which adds to the effect

CHAINS:Bling is worn to show Wealth and that heCan afford high life Style brands

COLOUR SCHEME:Black/white/red The name is in red to show danger and that the artist is hard.

CAMERA SHOT:Long shot to show all the surroundings,Also once again the artist is looking away from the camera to show a superior status.

CLOTHING:Clothing is baggy once again to meet conventions of the genre