DIG Day - Twitpay
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Twitpay
2814 Spring Rd., Suite 114
Atlanta, GA 30339
www.twitpay.com
Social PaymentsSocial Payments
Michael Ivey, [email protected] | @ivey | Linkedin.com/in/MichaelIvey
Powering Social Payments 2
Twitpay’s Business Architecture
Social Giving(NPO and Political)
Social Giving(NPO and Political)
Social GamingSocial Gaming
Social Network ConnectionsTwitter, Facebook, FoursquareSocial Network Connections
Twitter, Facebook, Foursquare
Social Commerce*
Social Commerce*
Data RepositoryData Repository
*In Development
Twitpay’s Giving payment process is simple for users
Step 1: Consumer’s favorite non-profit tweets a call for donations
Step 2: Consumer re-tweets the NPO’s tweet
Step 3: Twitpay sends confirmation via direct message (DM)*
*Consumer follows @RT2Give_Confirm automatically, when they sign up
Step 4: Consumer replies “yes” to the DM and the donation is complete
Fundraising Increases Exponentially
Powering Social Payments 4
$10
A retweet orrepost goes to their
followers
And then their followers
Text to Give and Donate Now campaigns stop
here
Social giving is immediate and convenient. Once the message is retweeted, or reposted Twitpay allows all of a donor’s followers to instantly know of their donation.
Elements of Twitpay’s Payment Platform
• Twitpay provides:• A channel to interact with customers• A payment system
• Operates on a low cost delivery system that takes advantage of the “rails” provided by social networks• Does not require mobile carrier alliances
• Provides an expansive reach across the social networks:• Applications can leverage push model and built-in sharing…• … that reach a mass of users rapidly through viral components…• ..which are highly visible interactions that appeal to impulse decisions and repeat
interactions
5Powering Social Payments
The Twitpay platform disburses funds to the non-profits quickly.There are no intermediaries, such as mobile carriers, slowing down the process.
Twitpay offers significant benefits compared to SMS giving
Twitpay Giving TXT 2 Give
Setup Time 3 Days 6 – 8 Weeks
Setup Fee $0 $500
Monthly Fee $0 $300 - $1499
Payout time Daily Every 90 Days
Viral Engagement Yes No
Donation amount Customized $5 or $10 only
Reporting by Donor Available None
6Powering Social Payments
Powering Social Payments 7
Twitpay will leverage the power of Twitter for Social Gaming payments
1. Twitpay will be presented as an option on the payments screen within the game
2. User will enter Twitpay credentials into a popup, similar to Facebook Connect or Twitter @Anywhere
3. User confirms a tweet: “twitpay @Zynga $10 for Farmville Cash”
4. Twitpay sends a code via direct message, which the user enters into the site