Diffusion of innovation

Everett M. Rogers

It is a theory called Diffusion of Innovation invented by

Everett Rogers

So………

What is diffusion of innovation ?

Diffusion of innovation is spreading a new idea from one to another.

Why it is important?

Because, it is the process of developing a new knowledge………

……And over the time……..

….it will make an invention to be possible.

Then,,,,,,,,,,,,,, after we knew the changed.

We can change our behavior • We can change our behavior.

• We can predict what business is good to invest.

Because, it is a new live and a new thing that we are living and facing.• And lastly, We can control

or prevent from negative impact.

So When and how it happen?

First of all, don’t confuse that “ in Diffusion of Innovations it is not people who change, but the innovations themselves”. (Robinson 2009)

The innovation spread when it has a quality and become valuable to people

There are 5 quality that make innovation spread

1) Relative advantage which a particular group of people perceived a new innovation is better than old-fashion.

2) Compatibility is the quality that can be use together with the existing values and practice.

3) Simplicity which the new ideas are simpler to understand and adopted.

4) Trainability is when people be able to try the innovation.

5) Observable results is the easier to see the results the more spread the innovation.

Therefore, an innovation will spread when it meet with the five quality…….

……..also because people make a decision to adopt or except it.

There are 5 steps in DECISION making

PROCESS

• Knowledge occurs when an individual learns the innovation’s existence and understand how it functions.

• Persuasion occurs when individual feel like or dislike toward the innovation.

• Decision occurs when an individual choose to adopt or reject the innovation.

• Implementation occurs when an individual try to use the new innovation.

• Confirmation occurs when an individual strongly understand the innovation and make decision to use it or to against it.

Do you know ?

There is different adaptor with different action in diffusion of

innovation…..

• They are 5 categories of adopters.

(1)innovators,

2. Early adopters:

3.Early majority:

4.Late majority:

5.Laggards:

Thank you for your attention