Diffusion Confusion How Do We Best Bring Interventions to Scale? Summer Research Institute on...
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Diffusion Confusion How Do We Best Bring Interventions to Scale? Summer Research Institute on Developing Behavioral Interventions Baltimore, MD June 2013
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Diffusion Confusion
How Do We Best Bring Interventions to Scale?
Summer Research Institute on Developing Behavioral Interventions
Baltimore, MD
June 2013
2
Where I’m Coming From
• Socially responsible communications and public relations firm
• Aging and youth specialties
• Partnerships with academic innovators including:
• Leff – Hospital at Home• Boult – Guided Care• Gitlin – Skills2Care• Counsell – GRACE Team Care• Boustani – Aging Brain Care• Lorig/NCOA – CDSMP
3
Where We’re Going
1. The challenges of
implementation,
diffusion and scale
2. Elements of
successful diffusion
efforts in geriatrics
3. Success stories
(IMPACT, CAPC,
Hospital at Home)
4. Discussion
4
Diffusion Challenges
1• The no-system, health
care system
• Skills/expertise deficit
• Resource deficit
• What does success look like – for you
5
Diffusion Opportunities
1• Affordable Care Act
• Cost and quality pressures
• Developing understanding of the importance of prevention, community resources
• Wide range of potential Implementation partners
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Elements of Successful Diffusion 2
+ 1
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Elements of Successful Diffusion
1.Robust evidence base
8
Elements of Successful Diffusion
2. Community translation/various diffusion sites
9
Elements of Successful Diffusion
3. Compelling end-user business case
10
Elements of Successful Diffusion
4. Comprehensive implementation tools
11
Elements of Successful Diffusion
5. Training and technical assistance
12
Elements of Successful Diffusion
6. Engaging Web presence
13
Elements of Successful Diffusion
7. Protected intellectual property
®
14
Elements of Successful Diffusion
8. Learning community
15
Elements of Successful Diffusion
9. Visible innovator/
spokesperson
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Elements of Successful Diffusion
10. Policy support/reimbursement
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Elements of Successful Diffusion
11. Access to capital
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Elements of Successful Diffusion 2
1. Robust evidence base2. Community translation/various diffusion sites3. Compelling end-user business case4. Comprehensive implementation tools5. Training and technical assistance6. Engaging Web presence7. Protected intellectual property8. Learning community9. Visible innovator/spokesperson10.Policy support/reimbursement11.Access to capital to support diffusion activities
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Success Stories 3Multi-faceted uses
IMPACT
CAPC
Hospital At
Home
