Differentiation Generic Strategy Ashley Heyliger.
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![Page 1: Differentiation Generic Strategy Ashley Heyliger.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649eac5503460f94bb1f9a/html5/thumbnails/1.jpg)
Differentiation Generic Strategy
Ashley Heyliger
![Page 2: Differentiation Generic Strategy Ashley Heyliger.](https://reader036.fdocuments.us/reader036/viewer/2022062407/56649eac5503460f94bb1f9a/html5/thumbnails/2.jpg)
Michael Porter's Three Generic Strategies
Cost Leadership strategy Differentiation Strategy Focus Strategy
(Dess,G.G. Lumpkin, G.T. Eisner, A.B. McNamara, G. 2012)
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Differentiation Generic Strategy
Forms of Differentiation:Prestige or brand imageTechnology InnovationFeaturesCustomer ServiceDealer Network
(Dess,G.G. Lumpkin, G.T. Eisner, A.B. McNamara, G. 2012)
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Differentiation Generic Strategy
(BMW Logo, 2013)(Apple Logo, 2013)(Honda Motorcycle Logo, 2013)(North Face Log, 2013)
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Microsoft
(Microsoft Logo, 2012)(Windows, 2013)
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Microsoft
Is it a tablet?Is it a laptop?
It's a Microsoft Surface Tablet(Joe Raedle , 2013)
(Taormino, M., 2013)
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Microsoft Surface Tablet Series
(Surface Tablet , 2013)(Taormino, M., 2013)
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Microsoft
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References
Windows (2013). A History of Windows Highlights from the First 25 Years. Retrieved from
http://windows.microsoft.com/en-us/windows/history
Taormino, M. (2013). Windows 8.1 Tablets are the Tortoise, iPads and Android the Hare. Examiner. Retrieved from http://www.examiner.com/article/windows-8-1- tablets-are-the-tortoise-ipads-and-android-the-hare
Dess,G.G. Lumpkin, G.T. Eisner, A.B. McNamara, G. Strategic Management Text & Cases. Sixth Edition. New York. McGraw-Hill Irwin. 2012.
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Image References Joe Raedle [Photograph] (2013). Getty Images. Retrieved from
http://www.examiner.com/article/windows-8-1-tablets-are-the-tortoise-ipads-and-android-the-hare
Apple Logo [Graphic Image] (2013). Forbes. Retrieved from http://www.forbes.com/sites/spleverage/2013/04/30/debt-averse-apple-sets-6-part-bond-deal-to-establish-funding-yield-curve/
BMW Logo [Graphic Image] (2013). Retrieved from foreignpolicyblogs.com
North Face Logo [Graphic Image] (2013) Retrieved from goodlogo.com
Honda Motorcycle Logo [Graphic Image] (2013) Retrieved from motorauthority.com
Surface Tablet [Photograph] (2013) Retrieved from phys.org Microsoft Logo [Graphic Image] (2012) Retrieved from
news.softpedia.com