Differentiating ux
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Transcript of Differentiating ux
Robert Winters -‐ UX Team, Nascom -‐ UX Alumni, Vodafone
@robbedoes on twi<er
“What for god’s sake will make my UX stand out?” -‐ You guys, UX Professionals
Early Adopters
Price Wars
Feature Wars User Experience
“What is it that differenIates mobile user experiences?” -‐ UX Team, Vodafone
What is User Experience?
Port the applica9on?
-‐> Use level changed automa9cally
-‐> Use level changed automa9cally
Inevitable interac5on effect
Bling differen9a9on?
• Differen5a5on can be analysed within three levels
• Differen5a5ng on just one level is difficult
Power of each level?
Respondents
• 165 people • 65% smart phone owners • 56% males • Between 18 and 36 • Early adopters, technology minded
Sets itself apart to great extend (%)
N = 165
46
41
29
0 5 10 15 20 25 30 35 40 45 50
Shazam (mission)
Besocial (use)
Seadragon (bling)
Willingness to pay (%)
N = 165
21
17
7
0 5 10 15 20 25
Shazam (mission)
Besocial (use)
Seadragon (bling)
Originator vs
Differen5ator
Twidget (originator)
Status.TV (bling differen5ator)
Contact List (originator)
Gesture Search (use differen5ator)
Qype (originator)
Live Maps (mission differen5ator)
User Feedback
1 1.5 2 2.5 3 3.5 4 4.5 5
Qype
Live Maps
List.Search
Gesture.Search
Twidget
Status.TV
Differen5a5on graph, N=12
“sets itself apart to great extent..” “Would you recommend this..”
“Rate this..”
Conclusions
• The more levels we differen5ate on, the more users will
indicate you have provided them a differen5ated UX (duh)
• Differen5a5on is jus5fied on all dimensions
• But differen5a5ng on just the bling level might have the least strong effect
Might have the least strong effect. as some people are seriously bending this rule.
Thanks!