Dicks Sporting Goods

Quantitative Decision In Business

Reza Mousavi Scsj-0003500

Mr.Lee

History• 1948 Dick Stack,the owner was only

18 years old and lived in Binghamton New York.

• He was a salesman at a small Army and Navy store during WWII.

• "Dick" explored the idea of expanding the product line to include fishing and camping supplies, but the owner rejected Dick's suggestions, stating that Dick “would never make a good merchant.”

Additional History

• Dick’s grandmother gave him 300 dollars to open up his store.

• Grand

• Grandmother advised him “Dick, always follow your dreams,”

• It Opened in the year 1948

• It started out as a bait and tackle shop

• By 1958,he expanded his store to sporting goods.

Products

• Football equipments

• Soccer equipments

• Baseball equipments

• Hockey equipments

• Basketball equipments

• Wrestling equipments

• Golf equipments

• Indoor Games equipments

• 1984

• Operating income increase US$225 Million (FY 2010)

• Revenue increase US$4.41 Billion • Net income increase US$135 Million • Total assets increase US$2.25 Billion • Total equity increase US$1.08 Billion• Employees 25,000 .By 2011 30,000

Competitors

• Model Sporting Goods

• Champs sport

• Sports Authority

Edward W. Stack

• Chairman of the Board and Chief Executive Officer• Dick's Sporting Goods, Inc.• Pittsburgh , PA• Sector: SERVICES / Sporting Goods Stores• Officer since January 1984• Independent Director , KeyCorp• Cleveland , OH• Sector: FINANCIAL / Money Center Banks• 56 Years Old

Top Executives at Dick's Sporting Goods, Inc.

Lauren R Hobart Other Executive Officer/Senior VP

Edward W. Stack CEO/Chairman of the Board/Director

William J. Colombo Director/Executive VP/Vice Chairman

Joseph R. Oliver Chief Accounting Officer/Controller/Senior VP

Peter J. Whitsett Executive VP, Divisional/President, Divisional

Joseph M. Schmidt COO/President

David I. Mosse General Counsel/Secretary/Senior VP

Emanuel Chirico Director

Jacqualyn A. Fouse Director

David I. Fuente Director

Compensation for 2010

Salary $780,769.00

Bonus $0.00

Restricted stock awards $1,437,090.00

All other compensation $107,423.00

Option awards $ $1,776,009.00

Non-equity incentive plan compensation

$3,123,077.00

Change in pension value and nonqualified deferred compensation earnings

$306,840.00

Total Compensation $7,531,208.00

AR 1Forecasted closing Price =

39.22 Valid

AR 2Forecasted closing Price =

37.54 Not Valid

MA 1Forecasted closing Price =

39.22 Valid

MA 2Forecasted closing Price =

38.45 Not Valid

Close Graph

Close

05

1015202530354045

1 12 23 34 45 56 67 78 89 100

111

122

133

144

155

166

177

188

199

210

221

Close

Return Graph

Return %

-120

-100

-80

-60

-40

-20

0

1 14 27 40 53 66 79 92 105

118

131

144

157

170

183

196

209

222

Return %

AR 1

AR 2

MA 1

MA 2

ARMA 1-1

ARMA 1-2

ARMA 2-1

ARMA 2-2

conclusion

• Estimated closing Price

• AR (1)=39.22

• AR (2)=37.54

• Actual Closing Price