DiB QLD event, 25 Feb 2015, Marketing for Business Success - slides and audio podcast link
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Transcript of DiB QLD event, 25 Feb 2015, Marketing for Business Success - slides and audio podcast link
Little Changes, BIG Difference
$1,000,00
$700,000
$300,000
$200,000
$ 100,000
$1,050,000
$698,250
$351,750
$190,000
$ 161,750
Sales
- CoS
= GP
- Exp
= NP
“…the production, pricing, promotion and distribution of goods and services …”
What Marketing Really Means…
“…the production, pricing, promotion and distribution of goods and services …”
What Marketing Really Means…
The market is a group of groups"G" Type
"F" Type
"E" Type
"D" Type
"C" Type
"A" Type
Selecting Your Market
Selecting Your Market
Low Average High
Weak Immediate Withdrawal
Average
Strong
Potential For Profit
CompetitivePosition
Selecting Your Market
Low Average High
Weak
Average
Strong Cash Maximisation
Potential For Profit
CompetitivePosition
Low Average High
Weak
Average
Strong Dominate
Potential For Profit
CompetitivePosition
Selecting Your Market
Selecting Your Market
Low Average High
Weak Immediate Withdrawal
Gradual Withdrawal
Double or Nothing
Average Gradual Withdrawal
Double or Nothing Get Better
Strong Cash Maximisation Get Bigger Dominate
Potential For Profit
CompetitivePosition
Turnover is determined by…
Prospects
Conv%
New Cust
Past Cust
Ret%
Ret Cust
Total Cust Freq Size Price
Turnover
x x x
xx
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