Dialogue Earth: Increasing Public Understanding through Analytics and Media
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Transcript of Dialogue Earth: Increasing Public Understanding through Analytics and Media
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Dialogue Earth
Increasing public understanding
Presented by Tom Masterman
Rotary Club of St. Louis Park02.21.11
Monday, February 21, 2011
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Agenda
My background
The problem
Dialogue Earth’s approach
Coming up
Questions
2Monday, February 21, 2011
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My background
Monday, February 21, 2011
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My background
4Monday, February 21, 2011
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My background
4Monday, February 21, 2011
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My background
4Monday, February 21, 2011
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My background
4Monday, February 21, 2011
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My background
4Monday, February 21, 2011
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My background
4Monday, February 21, 2011
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My background
4Monday, February 21, 2011
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The problem
Monday, February 21, 2011
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The problem
We have so many important issues to tackle...
6Monday, February 21, 2011
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The problem
... and the dialogue appears so polarized.
Gore Beck
7Monday, February 21, 2011
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Dialogue Earth’s approach
Monday, February 21, 2011
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Dialogue Earth’s approach
Mission
Increase public understanding on topics of environmental importance
Strategy
Understand the dialogue
Produce engaging and trustworthy media
Approach
Proponents of broadly endorsed information
Not advocates for actions or policies
9Monday, February 21, 2011
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Strategy: understand the dialogue
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Listening to social media chatter
Monday, February 21, 2011
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Strategy: understand the dialogue
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Subject matter experts Crowd-sourced coders Computer algorithms
Analyzing chatter with humans and machines
+ +
Monday, February 21, 2011
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Strategy: understand the dialogue
12
Showcasing the PULSE of public opinion
Monday, February 21, 2011
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Strategy: engaging and trustworthy media
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Developing broadly endorsed science points
Key Science Points
1.
2.
3.
4.
5.
Tease out relevant topics
Engage the expert community
Produce endorsed science points
Industry
Academia
Government
Enviro. NGOs
Monday, February 21, 2011
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Strategy: engaging and trustworthy media
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Bringing the science to life
Key Science Points
1.
2.
3.
4.
5.
Relevant topic, key science points
Connect with video storytellers
Produce engaging videos
Monday, February 21, 2011
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Strategy: engaging and trustworthy media
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Pilot contest 1st place: “No Shell Blues”
Monday, February 21, 2011
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Strategy: engaging and trustworthy media
15
Pilot contest 1st place: “No Shell Blues”
Monday, February 21, 2011
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Strategy: engaging and trustworthy media
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Pilot contest 2nd place: “New Neighbor”
Monday, February 21, 2011
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Strategy: engaging and trustworthy media
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Pilot contest 2nd place: “New Neighbor”
Monday, February 21, 2011
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Coming up
Monday, February 21, 2011
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Coming up
18Monday, February 21, 2011
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Questions?
Monday, February 21, 2011
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Please keep in touch
Tom Mastermantitle: Associate Director, Dialogue Earth
e-mail: [email protected]
phone: 612-624-2278
twitter: @tommasterman
Dialogue EarthWebsite: www.DialogueEarth.org
twitter: @DialogueEarth
20Monday, February 21, 2011