Dialog's Developer Ecosystem Success Story with hSenid Mobile TADSummit
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Transcript of Dialog's Developer Ecosystem Success Story with hSenid Mobile TADSummit
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Dialog's Developer Ecosystem Success Story with
hSenid Mobile
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Dinesh Saparamadu CEO – hSenid Mobile
Venura MendisHead of Product Service InnovationDialog Axiata
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TAD Summit 2014Venura MendisDialog Axiata Plc
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SMS
USSD
DoB
LBS
Subscription
IVR
Web RTC
ID
All Our Infrastructure as APIs
The Products
ID
In-App
ezCash
NFC
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Contact Services(scheduled alerts)
Alerts Voting
Current Patterns
Road Map
Call MeClick to Call
call
A new application in minutes..
webRTC
The Products
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Growth of the Platform
2012 2013 2014
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Community Engagement
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CP Promotional Material
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Marketing Governance
• Clear Brand guideline published
• Community self - enforced
• Promotional prizes selection and validation
• ATL Campaign verification
• Zero tolerance
Challenges & Learning’s
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Quality and Consistency
• Platform Analytics– Percentage un-registrations– Traffic or messages delivered– Irregular growth
• Random checks
• Customer service complaints
Challenges & Learning’s
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Customer Service
• Marketing guide lines– 3rd party CP contact channels
• Educating Dialog frontline and CP
• Service de-activations and CP information
Challenges & Learning’s
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Ideamart Roadmap
IVR
Porting Apps
M2M
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hSenidMobile
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WebRTC Demo Video
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3 Critical Success Factors
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1Simplicity
Segmented Target Market Developers and Non-Developers
Self Service
One Click Agreements
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Out of the Box Advertising
Quick SettlementsPayments Transferred in 10 Days
Free Hosting Space
2Minimum
Entry Barriers
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3Community Engagement
Link to Angel Investor Communities
Close Partnership between Telco & Vendor
Business & Tech Engagements
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Supply Chain Management
Digital Irrigation Automation
Cellular M2M EHRM
Shuttle Management
Donations to Charity
App Successes
App Highlight Videos
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Developer Testimonial Time
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TADHack Sri Lanka
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Registered Developers
Created and Deployed Apps
220 15
TADHack Sri Lanka
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Dialog awarded the fastest revenue achiever a Marketing
Budget of Rs 500,000
Extrogene’s App Offer Hut won the award by hitting
Rs 50,000 revenue in less than a month
TADHack Sri Lanka
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Taking 1000s of developers’ apps global with hSenid Mobile’s TAP deployments
Developers can use TAP Charms
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Come Visit Us!
@ hSenid Mobile Stall
Watch DemoGet a free copy of TAP Booklet
View App Successes
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Thank Youwww.hSenidMobile.com