DIAGEO

Produced by Rorie Walker and Ross Cunningham

The History of Diageo

The history of Diageo begins in the 18th and 19th century, with the creation of some of the most valuable and well-recognised spirit

brands. Diageo’s story races through a twentieth century noted for expansion, innovation and diversification, before entering the 21st

century as the business we know today - producing the world's greatest selection of premium drinks.

About Diageo

• Smirnoff Vodka – Including Smirnoff Ice

• Johnnie Walker Whiskey

• Guinness Stout

• Baileys Liqueur

• Captain Morgan Rum

• Cuervo Tequila

Diageo is an international company which produces many different Spirits and Alco-pops such as:

Management

The CEO of Diageo is Paul Walsh, who is also the chairman of the Scottish Whisky association. He earns around 4 million per year

(that is why he is looking so smug).

The Chairman of Diageo, Dr. Franz Humer and has been since 1st of July 2008.

Size

• Diageo have 22,000 employees.

• The have 28 whiskey distilleries.

• 40% of world wide Guinness is brewed and drank in Africa.

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