Diabetes in Spain content publishing & distribution workflow Pancreatically Challenged! Diabetes...
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Transcript of Diabetes in Spain content publishing & distribution workflow Pancreatically Challenged! Diabetes...
Diabetes in Spain
content publishing & distribution workflow
Pancreatically Challenged!Diabetes Tipo 1, (mdi) múltiples inyecciones diarias desde 1998. Ultimo HbA1c = 7.6%
Diabetes in Spain Blog Post Workflow
• Source Content - News/Blogs
• Prepare Blog Content
• Write Content & Add Media
• Optimise Post Content
• Publish Post
• Distribute - Network via Twitter, Facebook, Linkedin & You Tube
Source Content
• Search Google News
• News RSS Feeds
• Diabetes Blog RSS Feeds
• Pharma RSS Feeds
• Social Media Sites; Twitter, Facebook & Linkedin
Blog Posting
• Using the Wordpress CMS/Blogging Platform
• 100% Free to use with 1000’s of Free templates.
• Premium Templates and DiS uses the “Canvas” framework from Woothemes.
• Specific SEO Plugin
Blog Post SEO
• Review Blog Post
• Headings/Titles
• URL’s
• Focus Keyword
• Meta tags
• Page/Post Description
• Content
A Fully Published Page, showing post content together with various data such as Related Posts, Facebook Links and Comments.
• Twitter = 4127 followers
• Facebook = 705 friends
• FB Page = 43 Likes
• Linkedin = 153 (2,507,428 within network)
• RSS Feed = 29
• Total immediate reach = 5057 people. 100% Free!!!
• If just 5% RT’s, shares, likes or recommends the post/site then the immediate reach would increase by 500 people! Question; How much would it cost to generate that offline? €xxxxxxxx,00’s !!
Reach
Review
• Check Stats
• Various Free tools including Google Analytics.
• Feel Loved!
• Source of Inbound links.
• See where visitors are heading.
• Scrapers. Content Stealing.
Muchas Gracias / Thank You
You can find me here / Puedes encontrarme aquí
www.diabetesinspain.comtwitter.com/elgringoinspainfacebook.com/elgringospain
Internet y Salud: II Congreso de la Blogosfera Sanitaria - Madrid - Junio 2011