Dia01 08 keynote_alvaro_mello_gartner

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

Negócios Digitais na Era da Inovação

Álvaro Mello

VP Research

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

#GartnerSYM


#GartnerSYM

"We believe that most large companies

are noninnovative and think too old

school, and these legacy systems that

they have can be company killers.

There is hope for them, it's just harder."

— Scott Petersen, Managing Director

The Rollins Center for Entrepreneurship and Technology at Brigham Young University (BYU)


#GartnerSYM

Key Issues

1. What is happening in the digital business arena?

2. Why is it difficult for “elephants” to move?

3. What are the priorities for companies and opportunities for start-ups?

© 2013 Gartner, Inc. and/or its affiliates. All

rights reserved.


rights reserved.


rights reserved.

Analog Web E-Business D-Marketing D-Business Autonomous

Focus

Build relationships that

drive business or lower cost

Extend relationships into

new markets/ geographies

Transform sales channel into a

global medium to drive efficiencies

Exploit Nexus to drive greater

efficiency

Extend potential customers from people

to things

Smart, semi-autonomous things

become the primary ‘customer’

Outcomes Optimize relationships

Extend relationships

Optimize channels.

Optimize interactions

Build new business models

Maximize retention of and relationships

with things

Entities

Disruptions Emerging technologies Internet

and digital technologies

Automation of business operations

Deeper customer relationships, analytics

Creation of new value and

new nonhuman customers

Smart machines

and things as customers

Technologies CRM CRM Web

EDI Mobile

BI Big Data

Social

Sensors 3D printing

Smart machines

Robotics Smarter machines

Automation

The Journey to Digital Business Post

Nexus Pre Nexus Pre Web

Business

People

Business

People

Business

People People

Business

People

Things

Business

People

Things

Change of Kind Change of Degree


rights reserved.


rights reserved. Many Markets Will Be Created in this $1.9T


Expect Many Types of Things; Highly Fragmented Market

• Expect 10 billion shipments in 2020

• Many smart versions of existing product markets

• Key challenge: where to focus?

Connected LED Lamps

Smart meters

Smoke alarms

Point of sale terminals

Security cameras

Smart household appliances

Toys

Digital signage

Consumer door and window locks

Vending machines

Parking meters

Smart weighing scales

Hotel door locks

Digital set top box

The Internet of (Very Different) Things

Bluetooth peripherals

Anti-theft tags

Wearables

Selected items for illustration

By 2017, 50% of Internet of Things solutions will originate in

startups less than three years old.


Many Technologies Play a Role in the IoT Ecosystem

Management

Analytics

Services

Application SW

Mobile Apps

Comms/

Networking

Connectivity

Things

Components

Security

Embedded SW

M2M Services

Middleware

Cloud based platforms

Standards

https://www.google.com/url?q=https://www.eventbrite.com/e/atx-startup-crawl-2013-presented-by-google-tickets-7105846779&sa=U&ei=3v9WU7SNBOGyyAHso4HACA&ved=0CC4Q9QEwAA&usg=AFQjCNFLOIRgj2doQoKNBKN5x24q6J7WLg

http://www.wurldtech.com/


#GartnerSYM

Key Issues





#GartnerSYM

10 Indicators That Companies are Not Ready for Digital Business (Opportunities!)

1. Monolithic ERP and back-office solutions

2. Siloed digital channels

3. Business only receives traditional IT services

4. Long and expensive IT projects are a rule

5. Think SOA is not for their organization

6. Only have basic analytics

7. Not ready to integrate with IoT

8. Sourcing strategy only accommodates traditional vendors

9. On-premises solutions are always preferred over the cloud

10. They don't think you need to change your digital governance

IT Craftsmanship IT Industrialization

ADOPT IDEATE

ENGAGE

CREATE

OFFER

MONETIZE

Recalling the 2014 CIO Agenda “Taming the Digital Dragon”

We Were

Here

Digitalization

IT Craftsmanship IT Industrialization

ADOPT IDEATE

ENGAGE

CREATE

OFFER

MONETIZE

Where We Are Today (2015)

Digital is Determining the Winners and the Losers

We Are

Here

Digitalization

+0.4%

Latin

America

+0.9%

EMEA

+3.0%

APAC

+0.8%

North

America

Global Weighted Average +1.0% (2015/2014)

+11.7%

India

Note: (blue) = Brazil!

On Premise / Licensed Software Future

17

Personnel Distribution (“Old” x Digital)

18

Gartner Predicts

•By 2017, digital business incompetence will cause a quarter of businesses to lose their market position

19

Gartner

Predicts


#GartnerSYM

Key Issues




Top Technology Spending Priorities – The Nexus Has Taken Up Residence

Source: Gartner 2015 CIO Survey

Rank Technology

1. BI/Analytics

2. Infrastructure and Datacenter

3. Cloud

4. ERP

5. Mobile

6. Digitalization/Digital Marketing

7. Security

8. Networking, Voice and Data Communications

9. Customer Relationships

10. Industry Specific Applications

(Brazil: 8= APPDEV 10 = IT Services/Automation)

3

1

4

2

6

7

9

5

12

17

Brazil

22

CEO Priorities


#GartnerSYM

Opportunity: The Digital Core Renovation

• Advanced Analytics Solutions to Deal With New Data Types

• Look Into the Future and Make Better Decisions (Prescriptive/ Predictive Analytics)

• New Digital Business Architecture

• New Culture for Collaboration, Cooperation and Sharing

• Renovated ERP and Front-Office Applications

• Open APIs and Services to the Outside World

Postmodern ERP and

Enterprise Applications

Open Service-Oriented

Architecture (SOA)

Advanced Analytics Solutions

Gartner Predicts

•By 2017, 75% of IT organizations will have a bimodal capability

24

Gartner

Predicts


#GartnerSYM

Bimodal IT = Marathon Runners + Sprinters Deeply Different, Both Essential

Reliability Goal Agility

Price for

performance Value

Revenue, brand,

customer experience

Waterfall, V-model,

high-ceremony IID Approach

Agile, Kanban, low

ceremony IID

Plan driven,

approval based Governance

Empirical, continuous,

process based

Enterprise

suppliers, long-term

deals

Sourcing Small, new vendors,

short-term deals

Good at

conventional

process, projects

Talent Good at new and

uncertain projects

IT-centric, removed

from customer Culture

Business-centric, close

to customer

Long (months) Cycle times Short (days, weeks)

Think Marathon Runner

.

Think Sprinter

Mode 1 Mode 2


#GartnerSYM

D-core smart:

• Able to continuously deliver innovative products and services trough bimodal, DevOps and multidisciplinary and agile teams

• Able to fully support negotiations for Internet of Things

• Able to master the analytics component

Level 5

D-core mature:

• Main renovation is in place

• Fully renovated relevant front offices

• Culture of sharing, agility, openness is developing

Level 4

D-core developing:

• Full SOA is on the way

• Have started experimenting with bimodal

Level 3

Opportunity: Target your products according to Digital Business Maturity

D-core entrant:

• Have a clear digital business strategy

• Initial renovation experimenting with services

Level 2

D-core excluded:

• Don't really have a clear digital strategy

• Fully depends on "old" core

Level 1

Gartner advice for traditional companies: Expose Three Types Of Investment

FACT

Extending

Within the

Known

ROI

FEAR

Keeping the

Business in

Business

Risk Cost

Quality

FAITH

Transforming

Beyond the

Known

Experiments

Platforms

Culture Eats Strategy

for Breakfast

– Peter Drucker

Disruptive Digital Strategies

Risk Averse Cultures Are Devouring

Garter Hype Cycle

Innovation

Trigger

Peak of Inflated Expectations

Trough of Disillusionment

Slope of Enlightenment

Plateau of Productivity

Expecta

tions

Time

Type A Activity Zone

Type B Activity Zone

Type C Activity Zone

Type B Danger Zone

The Hype Cycle of Innovation: Key Questions

Expecta

tions

Time

What's here that we're not using? Was that a deliberate decision?

What's here that we could be using?

Emerging Technologies Hype Cycle, 2014

Innovation Trigger

Peak of

Inflated Expectations


Slope of Enlightenment Plateau of

Productivity

time

expectations

Plateau will be reached in:

less than 2 years 2 to 5 years 5 to 10 years more than 10 years

obsolete

before plateau

As of July 2014

Bioacoustic Sensing

Digital Security Virtual Personal Assistants

Quantified Self Brain-Computer Interface

Human Augmentation Quantum Computing

Software-Defined Anything Volumetric and Holographic Displays

Connected Home

3D Bioprinting Systems

Smart Robots

Affective Computing

Biochips Neurobusiness

Prescriptive Analytics

Smart Advisors

Autonomous Vehicles Speech-to-Speech Translation

Internet of Things Natural-Language Question Answering

Wearable User Interfaces

Consumer 3D Printing

Complex-Event Processing

Big Data

In-Memory Database Management Systems

Content Analytics

Hybrid Cloud Computing

Gamification

Augmented Reality

Machine-to-Machine Communication Services

Cloud Computing NFC

Virtual Reality

Gesture Control In-Memory Analytics

Activity Streams

Enterprise 3D Printing

3D Scanners

Consumer Telematics

Speech Recognition

Mobile Health Monitoring

Smart Workspace

Data Science

Cryptocurrencies

20 Years of Hype Cycles

33

Hype Cycle for Emerging Technologies, January 1995

Peak of Inflated Expectations


Slope of Enlightenment

Plateau of Productivity

Technology Trigger

Time

Visibility

Information

Superhighway

Handwriting

Recognition

Speech

Recognition

Virtual

Reality

Object-oriented

Programming

Knowledge-based

Systems

Emergent

Computation

Video

Conferencing

Wireless

Communications

Intelligent

Agents

Gartner's Magic Quadrant Research

ab

ilit

y t

o e

xe

cute

completeness of vision

challengers leaders

niche players visionaries

35

Magic Quadrant for Cloud Infrastructure as a Service

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

Negócios Digitais na Era da Inovação

Álvaro Mello

VP Research

Dia01 08 keynote_alvaro_mello_gartner

Data & Analytics

Transcript of Dia01 08 keynote_alvaro_mello_gartner