DHS SNMC Inauguration Monitoring

8/8/2019 DHS SNMC Inauguration Monitoring

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Overview: Privacy Background Purpose/Approach Concept ofOperations Reporting Coordination Template


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Privacy ConcernsSNMC will not collect Personally Identifiable Information (Pil) such asfull name, email address, mailing address, telephone numbers, creditcard number, IP addresses or specific locations during the Inaugurationperiod.Usernames (CowboyJohn or CecilBDeRoadtrip) do not by themselvesidentify an individual. Other forms of aliases will not be collected.Openly divulged information excluding Pll will be used for futurecorroborating purposes and trend analysis during the Inaugurationperiod.In all situations, the SNMC will adhere to the Fair Information PracticePrinciples set forth in DHS Privacy Technology Implementation Guide.


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Mobile Social Networking and MediaUser-Generated Content from anywhere

n in Mumbai, plane crashes & hurricanes, abundance of SN is potential wealth of info.


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Purpose/Approach Provide enhanced situational awareness and social networking

monitoring support to DHS OPS/NOC during Inauguration activities During the Inauguration, the SNMC will focus on: Major and Niche social networksd Blog networksa User-generated media (photos/video)n

Social bookmarking sites- Aggregators and Search engines "Mash ups" (a tool combining multiple data sources)


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Concept of OperationsCandidates for Analysis:TwitterMySpaceBlackPlanetBlogpulseBloggerCNN's iReportTwitterMapWikipedia'CroigsUstBebo

facebook

- R e p o r t !

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Concept of Operations cont'dSNMC in concert with the MMC will provide reports and updatesto DHS OPS/NOC via email communications Operations Ramp-upn Fri-Sun Jan. 16-18: - 12 hours per daya Mon-Wed Jan. 19-21: - 14 hours per dayd Prepared to surge to 24-hour coverage Througho ut the Inauguration SNMC will look for "item s ofinterest" in the routine of social networking posts on theevents, organizations, activities and environment SNMC will use Trend Ana lysis and established CriticalInformation Requirements (CIRs) for reportable events


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Concept of Operations cont'dReportable Status Criteria Critical Information Requirements

Fulfills established MMC and DHS OPS/NOCrequirements Trend Analysis Requ ireme nts

Credible Source (verifiable reporter or expert) Credible Evidence (photo, video, audio) Collection of corroborating "hits" indicating atrend (posts, observations and opinions frommultiple sources)- Official Alerts (local, state, national, NGO)


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Concept of Operations cont d Reporting

Summary and Exception Reports about the Inauguration fromthe SNMC will contain filtered information regarding thetrends and analysis during the 24 hour cycle Coo rdination SNMC and MMC will becollocated to support andaugment analysis andreporting* SNMC will coordinatefindings with senior MMCOPS advisors* Distributionwill be to a limited groupspecified by DHS OPS/NOC SNMC will participate inBlast Calls as directed

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eearae^ -a^s^^ satina aiSfiisSLi ^sfr^^r. js JS^mmmm-m^mEmmmmmmm^^^^m rr-t-- sfci.l-mz^m^MSmtiSummary SNMC is currently operational and monitoring Inauguration

activities in coordination with MMC SNMC will adhere to the DHS Privacy TechnologyImplementation Guide at all times SNMC will coordinate findings with MMC, senior OPSadvisors, and DHS OPS/NOC as required. Distribution limited to a group specified by DHS OPS/NOC Post-Inauguration, SNMC will address:

Posting and sharing information through various Social Networkingchannels, technologies and w idgetsa Facilitating the public going through established social networkingsites and links, to provide information to DHS


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Contact Information SNMC

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SN Expertise:* The SNMC is led by social networking experts who have been in the field for 30years of combined experience. They have conceptualized, designed and builtonline communities and learned from experience, the social dynamics andtechnological issues required to understand Social Networking. Staff andprocesses are difficult to replicate w ithout the possibility of a serious break inservices provided to DHS. Notable accom plishm ents include:


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DO NOT S T O R E fflffP E R S O N A L L Y ID E N T IF IA B L E IN F O R M A T IO N (PII)! U l S W hat is PI I? Names

Email AddressesMailing AddressesTelephone Numbers

Usernames Photos Specific Locations

Credit Card Number* IP Addresses and URL 's- Other PI I

CN N Reporter: Joe Smith, a student at GW hasguns, has taken hostages, and is making demandsabout 3 minutes ago from web* No Pll issue because the info wa s obtainedfrom a media ne ws report.

Jazz42: Bo b Doe and 1 saw a plane crash into anappt bldg at 9 D ow ning St, in Baltimore about 3minutes ago from web Bob Doe wo uld be stripped as Pl l, beforethe data is stored or sh ared

Except ions f Opera t i on s -E xa m pl es of " l ife or dea th " inc idents p icked up via searches orbeca use it wa s po sted to a DH S widg et or l ink for the publ ic to provide information:Joh nDo e: I 'm trapped in my house at 42 00Wiscon sin Ave and the flood w ater is r is ing.I need help! ! about 3 minutes ago from web

or JaneDoe: just watched 10 guys in masks withguns and backpacks run into the Marriott Hotel inSt Louis about 3 minutes ago from webExceptional Pil Handling:Oniy e s sent ia l P l l is i n c l ud e d in repo r t t o N O C , t he n d e l e t e d i m m e d i a t e l y up o n N O C co n f i r m a t i o no f rece ip t ; o r de le ted w i t h in 24 hour s if no con f i rm at ion i s rece i ved . E i t her way , P ll is n e v e re n t e r e d i n t o a d a t a b a s e .


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07/20/2010 41:40 7032350442 DHS FOIA PAGE 10

Social Networking/Media CapabilityMission StatementThe SN MC has three primary m issions:Enhance situational awareness by continuously searchingsocial networking sites for N O C Critical Information Requirements (C IRs).Establish a presence on social networking sites to provide importantinformation to the public regarding D H S N O C operations and alerts inorder to a ss ist the public in preparing for and mitigating the effects ofnatural and man-made disasters.Facilitate the public's desire to knowingly submit operationally relevantinformation and interact with D H S Operations and the NO C.

Social Networking / Media Capability Process

* Exceptional Circumstances: siwc willreportPI) ihfotmation that relates to therare ituations that have "life or death" Implications

DHS SNMC Inauguration Monitoring

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