DHGMobilePresentation-2-2

Leverage Mobile Technology

Successfully

About Kishau Rogers

02 gomobile.WebsmithGroup.com

Kishau Rogers is the Founder and CEO of Websmith Group, a software development company in Richmond, VA. She is most passionate about using web and mobile technology to improve how organizations collect, maintain and report their data. Kishau has nearly twenty years of experience in the computer science and information technology industry, specializing in web and enterprise data system development. In 2005, she was awarded the 2005 Entrepreneur Star award by Count Me In (BWNI), presented by Microsoft. Kishau has been featured in the Wall Street Journal, Microsoft Business On Main, NFIB, JavaWorld, and other publications for her technical expertise and entrepreneurial ventures. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovative web & mobile software solutions. Kishau grew up in Lynchburg, Virginia and holds Computer Science degree from Virginia Commonwealth University. Kishau and her husband, Bernard, live in Richmond, Virginia with their two small children ages eleven and three.

About Websmith Group

We provide enterprise web & mobile software solutions, SaaS software & custom technology services. We are here to help you streamline your business systems, solve your

operational problems and propel your company forward.

We can evaluate and define your current workflow, identify bottlenecks and deliver an actionable plan to insure workflow efficiencies.

Workflow Analysis

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We evaluate existing technology capabilities to give you a comprehensive checklist of the recommended software features to support your workflow.

Software Integration 2

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WSG can help with a technology tune-up plan designed to create cost and workflow efficiencies for your existing software systems.

Software enhancement

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What if more people could access the benefits of your business from anywhere using any device? We can help develop new web and mobile applications that move your business forward

Web & Mobile Development 4

Ensure clean, current and accessible data. Your company’s data is only as valuable as your ability to access and analyze it efficiently,

Database cleanup

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Our array of enterprise software products expands as we identify the growing number of ways we can use web and mobile technology to help businesses solve their enterprise data management problems.

SaaS Software Products 6

gomobile.WebsmithGroup.com

Today’s GOAL & agenda To learn a strategic approach to successfully integrating mobile technology into your enterprise.

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The Landscape. Introduction to mobile technology.

The Trends. Developing ideas to using mobile technology to improve operational efficiency and customer engagement.

The App. Defining your application.

The Team. Identifying and selecting your team.

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The Tools. Determining the development tools & multi-architecture considerations.

The Process. What to expect during the development process.

The ROI. Measuring your success.

Q&A. Questions & Answers.


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The Mobile Landscape

The Mobile Landscape: There are more users accessing the internet using mobile devices than PCs.

In the past year, people have spent 24% more time using digital media via mobile web browsers, desktop browsers and mobile applications. Mobile app usage increased 52%. Mobile web (browser) usage increased by 17%. Digital media time spent on desktops increased by 1%. .

Digital Media Time has increased by 24% Total mobile activity makes up 60% of time spent on digital media; 52% of that time was spent using mobile apps. Desktop browser usage accounts for the remaining 40%.

52% of all digital media time spent occurs on mobile apps


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The Mobile Landscape

There are 1.4 billion smartphones in use (2013). There are over 224 million monthly active mobile application users in the U.S. The number of mobile users continues to grow.

iPhone users engage with their smartphone apps for nine more hours. Android ranked as the top smartphone platform in August with 52% market share, followed by Apple with 42%, Microsoft with 3.5%, BlackBerry with 2.3 % and Symbian with 0.1%.

Digital Media Time has increased by 24% Android ranks as the top smartphone operating system with 83.8 million U.S. smartphone subscribers, approximately 16.4 million more than Apple’s iOS platform. However, due to Android’s fragmented ecosystem, Apple ranks as the top OEM.

Android is the top smartphone O/S, Apple is the TOP OEM


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Considerations: TRENDS

• Touch & pay - Mobile “wallet”, Point of sale solutions

• Targeted, Mobile-based marketing & loyalty programs

• GPS/Mapping/High-precision location sensing • Remote document access • Wearable tech & smart device interfaces • Scheduling & time management • “Internet of Things” – interface & control digitally

empowered machines

pitfalls

Extending your IT infrastructure to support enterprise mobility.

Resources

• Trend Watch: Top Mobile Technologies & Capabilities to Consider

The idea

The Goal: To generate ideas for incorporating mobile technology into your organization; to reimagine the possibilities for engaging with customers and for running your business.

How is data used in your organization’s daily operations to drive business decisions? 1

How and where are your clients engaging with your products & services? 2

How can you influence, optimize or replicate productive behaviors? How can you make your current way of doing things more efficient?

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What are other businesses doing to enhance customer experiences, enable staff and enhance digital “intelligence”?

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Generating Ideas Based on:


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Considerations: Minimum viable product

A Minimum Viable Product provides maximum learning with minimal effort. For new products, this is a version of the product (application) which has only the features (and no more) that allows you to deliver and receive feedback.

pitfalls

• Poorly defined requirements. Requirements can be under documented (one paragraph email) OR over documented (binders of information & legalese & jargon). At all times, everyone should have a clear understanding of the scope of work to be delivered.

• Scope creep : scope grows beyond the original purpose and becomes misaligned with the business goal, the desired budget and/or desired development timeline.

Resources

• Requirements Questionnaire • Use Case Scenario

The app

The Goal: To ensure that your application is successfully developed on time and within budget, you will need to clearly define the application, your business goal, and the features and functionality to be included.

Start with the end in mind. Define your business goal and desired outcome. 1

Understand your audience. Define your target audience and your vision for their interaction with the application.

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Integration within current operations. How will this application fit within your current technology operations?

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How will you obtain a return on your investment: operational efficiency, customer retention, app monetization?

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Tips for Documenting your requirements:


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Considerations:: Team ROLES & RESPONSIBILITIES • Project owner, key stakeholder(s), SMEs • Project Manager • Back-end/API Developer(s) • Front-end Developer(s) • Designer/User Interface Expert(s)

pitfalls

• Finding the right skills. Selecting a team before requirements are defined could result in the wrong team being assigned for the job.

• Rules of engagement not discussed: Communication expectations are not considered upfront.

• Poorly defined team roles • Over or under staffing project.

Resources

• Choosing a Mobile Application Vendor • Sample Contract

The team

The Goal: To ensure that your application is successfully developed on time and within budget, you will need to assign the right team for the job.

Your in-house IT Team 1

Outsource to Subcontractor/Freelance Professional 2

Outsource to Technology Vendor/Firm 3

3 Basic Approaches:


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Considerations: Architecture

• Native: apps that are written using the Software Development Kit (SDK) provided by the device's vendor.

• Mobile Web: HTML5 app installed on a web server can access via mobile devices using the device's browser

• Hybrid: an app written as an HTML5 app but distributed via 3rd party framework that encapsulates the HTML5 code and allows the app to be packaged as if it were a native app.

pitfalls

One million ways to skin a cat. Tool selection is a complex act requiring consideration and support for up to 4 platforms (Android, iOS, Windows and Blackberry) and 3 application architectures (native, hybrid and mobile Web).

Resources

• Decisions: Native vs. Web vs. Hybrid Apps

The tools

The Goal: To ensure that your application is successfully developed and that you have the capacity to provide end-user support, you will need to select the right tools for the job.

The requirements. Does your app require use of features native to the device? Does your app require a highly interactive user experience?

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Your current development ecosystem & capacity to provide support. How will this app integrate with your back-end systems? Will your in-house IT team maintain the codebase? What is their expertise?

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Your target audience. How will you deploy the application? Are your end-users using a wide spectrum of devices and operating systems?

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Your desired development timeline. Do you have more than 6 months to develop and launch your solution? 4

Select your development tools based on:

Your budget. Do you have a limited budget? 5


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Considerations: software Development life cycle

Waterfall : Using the traditional software development life cycle's (SDLC), the waterfall model enforces completing one phase (e.g. planning) before moving on to the next phase (e.g. development) Agile : focuses on frequent inspection and adaptation and delivering functional bits of the application as soon as they're ready.

pitfalls

• Poor Requirements management – out of date requirements documents could lead to miscommunication regarding the expected product to be delivered

• Technical uncertainty – delaying the development of the most challenging aspects of the project.

• Unproductive billable time (too many meetings, admin tasks, unnecessary travel i.e. time not developing)

Resources

• Sample Project Plan • Waterfall vs. Agile Pros & Cons

The Goal

The process

The Goal: To use process discipline to ensure that your application is successfully developed on time and within budget.

Set meeting agendas. 1

Eat the frog. Tackle the most challenging aspects of the project first (example: system integration, performance in delivery large datasets etc.).

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Integrate Requirements management into the development workflow to keep everyone on the “same page”.

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Early testing reduces uncertainty. Test early and often. 4

Tips for a Smooth Development Process:

Discuss security early. 5


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The ROI Defining Success

Application is defined by your business goals

and your desired ROI.

Application is developed on

time and within budget.

Application works as intended.

Application is available to

your end-users.

You are receiving a

return on your investment


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Connect with Us

@WebsmithGroup /WebsmithGroup Websmith Group


Websmith Group 318 West Broad Street

Richmond, VA 23220 866.563.4797

[email protected]


Download To download this presentation and supplemental resources, please visit gomobile.websmithgroup.com

15 gomobile.WebsmithGroup.com

Websmith Group 318 West Broad Street

Richmond, VA 23220 866.563.4797

[email protected]

DHGMobilePresentation-2-2

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