Dhananjay Project

8/2/2019 Dhananjay Project

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1

OBJECTIVES OF THE STUDY

The main objective of the training was to study the systematic procedure of corporate sales to

overcome any kind of error, bottleneck, frauds and mistake for the awareness and

implementation of standardized rules & regulations & documentation to contribute the

integration of global market up to any extent.



2

INTRODUCTION



3

History of Samy Shrink Wrap

Samy Shrink Wrap(an ISO 9001:2008) was incepted in the year of 2007 promoted and

managed by highly technically qualified professionals, located in Noida (U.P.) is well

known among the leading Business centers of , North India.

Various attributes that differentiates us from our competitors include modern machinery,

sophisticated Infrastructure and technical professionals. Our aim is for complete customer

satisfaction. In the near future, we aim to enhance our in-house facilities and

infrastructure.

e began our operations with manufacturing of decorative PVC

rink labels, PET printed shrink labels, & Pouches. We also provide

ckaging solution as per customer requirements, which may include

ecial kind of process and equipments. Swiftly, we enhanced our

oduct domain to provide a wide range of flexible packaging

utions.



4

SAMY SHRINK WRAP are wraps constructed from film material that rather than using

adhesive, shrinks to a product’s surface when heat is applied. This type of labeling allows the

graphics to be printed around the entire circumference as well as take the shape of the

product’s container. In a very competitive world, the eye-catching 360° graphics has great

consumer appeal.

OBJECTIVE OF SAMY SHRINK WRAP

The objective of my research is as bellow

>To know the perception of dealer towords level

> Corporate sales of SSW

> To know the area covered by the SSW



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Advantages of SHRINK WRAP:

• Cost effective product labeling and decoration

• High end look and feel adds value to the product with eye catching design

• Allows labeling & decorating on complex shaped containers

• Eliminates custom printed containers

• One-off prototypes and short runs for market testing

•

360 degrees graphics market the product from every angle

Many industries are rapidly adopting the 360° graphics that shrink wrap labels provide.

Extremely popular in food and beverage products shrink wraps can are also used to decorate

pet products, personal care and cosmetic products, pharmaceuticals, retail products.

The file material used to create the wraps is typically PVC, PETG, OPP, PP and custom

formulations. See our technical details for more information on Shrink wrap film materials.



6

Samy shrink wraps do not necessarily have to cover the entire surface area of a container,

though they can as Full Body Shrink wraps. Shrink wraps can cover only a portion of the

container, such as the shoulder, and shrinks to fit once heat is applied, allowing

unconventional contours to display sleek graphics that adhesive labels would not stick to

without bunching. These labels will generally be placed on the body of the container, letting

the cap or lid be sealed separately with a shrink band or through the use of some other type of

seal, though it is possible to to it in one shot with one shrink wrap. Shrink wrap labels can

save in warehousing costs, especially when packaging different varieties of the same type of

product. Instead of having to warehouse several different printed containers, only one blank

container and the different product labels would need to be warehoused, greatly reducing the

space needed for the variety of packaging.

Full - body shrink:

Full body shrink wraps form fit to the entire body of the container. They will shrink to fit the

contour of the entire container, allowing it to be decorated 360 degrees from top to bottom,

maximizing marketing space. The full body shrink wrap can easily give an old product an

updated appearance by using shrink wraps to cover up the old label, or offer an opportunity to

re-brand the product and create exceptional shelf appeal. The portion of the wrap covering

the cap or lid can be perforated, making it esier to remove while forming a tamper-evident

band that gives customers piece of mind when buying your product. Full body shrink wraps

feature UV protection, something smaller labels cannot accomplish. Full body shrink wraps

can also be used to package two containers together with Combination Packaging.



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Preforms:

Preforms are shrink film bands manufactured to fit particular shapes of containers,

eliminating the need for custom designs. Preformed bands work especially well with

reverse tapered containers and containers that do not have shoulders to hold the band

in place before shrinking. As is the case with all shrink film, preforms will shrink to

fit tightly around the container once heat is applied. These bands can be clear,

colored, preprinted or custom printed.

Tamper - Evident Bands:

Tamper-evident bands are one of the major uses of perform shrink film. These bands can be

printed with warning messages or safety seal text and are often used in conjunction with

another type of warning label – advising that if the seal provided by the tamper-evident band

is broken the product may not be good. The use of tamper-evident bands promotes a sense of

security to the consumer that the product has not been altered throughout the distribution

process. Vertical and horizontal perforations can be added to make the band easier to remove.

Combination Packaging:



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Combination packaging uses shrink wraps to package multiple containers together for the

purpose of offering it as one product. Using form fitting shrink wrap material allows you to

package different sized and shaped containers together easily. There are many benefits and

reasons for combo packaging including:

• Customer savings

• Free samples for new product promotions

• Get rid of excess inventory by selling more slow moving items at a time

• Increase sales during slow periods with buy one get one free enticements

• Use complementary products – Free gift/bonus with purchase



9

Our Clients

• Fashion Suitings Pvt.Ltd. , Bhilwara (Rajsthan)

• Job Work Devyani Food Industreis Pvt. Ltd., Solan (H.P.)

• Sach Herbotech Products, Sirsa (Haryana)

• Swastik Agrotech Products, Sirsa (Haryana)

• Dazzle Bevrages, Bhubneswar (Orissa)

• Life Drop Industries, Bhubneswar (Orissa)

• Home Alone Foods Pvt. Ltd., Ghazibad(U.P.)

• Hegeia Fruit & Vegetable rocessors Pvt. Ltd., Madi (H.P.)

• Job Work Intimate Agrotech Pvt. Ltd., Jaipur (Rajsthan)

• Leeford Healthcare Ltd., Borivali(E), Mumbai

• Sri Pal Chemicals, Patna (Bihar)

• Delight Dairy Limited, Dewas (M.P.)

•Radha Kishan Das & Corporation, Hathras (U.P.)

• Shri Vaishnavmaa Remedies, GandhiNagar (Gujrat)

• Lloyd Pharmacuticals, GandhiNagar (Gujrat)

• Patanjali Ayurved Ltd. Haridwar (U.K.) Siliguri



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• Soaps & Chemicals Pvt. Ltd., Jalpaiguri (W.B.)

• Wheezal Labs (P) Ltd., Dehradun, (U.K.)

• Keshav Industries, Haridwar (U.K.)

• Khandelwal Edible Oils (P) Ltd. Bareilly (U.P.)

• Jaju Pharmaceuticals (P) Ltd. Kasganj (U.P.)

• Mona Cosmetics Pvt. Ltd., Indore (M.P.)

• Durga Gram Udhyog Sansthan, Dehradun (U.K.)

• Shree Inderbhan Industres, Roorkee (U.K.)

• Master Foods, Ajmer (Rajasthan)

• Mokkoti Milk Foods, Chittor (A.P.)

• Gollapalli Dairy Products, Ananthpur(A.P.)

• Stick Well Industries Indore (M.P.)

• Geeaqua Industries, Bhagalpur, (Bihar)

• Suvadra Farming, Dhanbad (Jharkhand)

• R.K. Industries Patna, (Bihar)

• Indo Asian Mineral Water & Allied Products, Patna,Bihar



11

SAMY SHRINK WRAP is wraps constructed from film material that rather than using

adhesive, shrinks to a product’s surface when heat is applied. This type of labeling

allows the graphics to be printed around the entire circumference as well as take the

shape of the product’s container. In a very competitive world, the eye-catching 360°

graphics has great consumer appeal.



12

Composition

The most commonly used shrink wrap is polyolefin. It is available in a variety of thicknesses,

clarities, strengths and shrink ratios. The two primary films are either cross linked, or non

cross linked. Other shrink films include PVC and several other compositions.

Co extrusions and laminations are available for specific mechanical and barrier properties for

shrink wrapping food.

Manufacture

A machine designed to continuously wrap up to 35 packets per minute

A shrink film can be made to shrink in one direction (unidirectional or mono-directional) or

in both directions (bidirectional).

Films are stretched when they are warm to orient the molecules from their initial random

pattern. Cooling the film sets the film's characteristics until it is reheated: this causes it to

shrink back toward its initial dimensions.

Prior to orientation, the molecules of a sheet or tube are randomly intertwined like a bowl of

spaghetti. The molecules are coiled and twisted and have no particular alignment. However

when a draw force is imposed, the amorphous regions of the chains are straightened and

aligned to the direction of orientation. By applying proper cooling, the molecules will be

frozen in this state until sufficient heat energy is applied to allow the chains to shrink back.

http://en.wikipedia.org/wiki/Polyolefin

http://en.wikipedia.org/wiki/PVC



http://en.wikipedia.org/wiki/Polyolefin



13

One can visualize this phenomenon by stretching a rubber band and dipping it into liquid

nitrogen so as to freeze in the stretched state. The band will remain in this state as long as it is

kept at sufficiently cold temperatures. However, when enough heat energy is applied, the

rubber band will shrink back to its original relaxed state.

Orientation on a commercial scale can be achieved using either of two processes: a

tenterframe or a bubble process. Tenterframe technology is used to produce a variety of

“heat-set” products, with BOPP being the most common (heat-setting is a process whereby a

film is reheated in a constrained state such that the shrink properties are destroyed).

The second commercial process is the bubble process, sometimes referred to as the tubular

process. In this process, a primary tube is produced by either blowing or casting the tube onto

an external or internal mandrel, respectively. It is common to use water to help cool the

primary tube at this point. After the primary tube has been cooled, it is then reheated and

inflated into a second bubble using air much like a balloon is blown. Upon inflation, the tube

is oriented in both directions simultaneously.

The family of shrink films has broadened over the years with many multilayer constructions

being sold today. Shrink film attributes include shrink, sealability, optics, toughness, and slip.

With regard to shrink properties, there are onset temperature, free shrink, shrink force, shrink

temperature range, memory, and overall package appearance.



14

Use s

• Shrink wrapped helicopters

• Shrink wrap is applied over or around the intended item, often by automated

equipment. It is then heated by a heat gun or sent through a shrink tunnel or oven for

shrinking.

• Shrink wrap can be supplied in several forms. Flat rollstock can be wrapped around a

product, often with heat sealing to tack the film together. Centerfolded film is

supplied on a roll with the plastic is folded in half: product is placed in the center

portion, the remaining three edges are sealed to form a bag, and the package then

heated which causes the bag to shrink and conform to the product placed in the bag.

Pre-formed shrink bags plastic bags are used with one end open: the product is placed

in the bag, sealed, and sent for heat shrinking.

• Shrink wrap can be used to wrap buildings. It can wrap roofs after hurricanes,

earthquakes, tornadoes and other disasters. Shrink wrap can be used for

environmental containments to facilitate safe removal of asbestos, lead and other

hazards.

• Shrink wrap is sometimes used to wrap up books, especially adult-oriented ones and

certain comics and manga, mainly to prevent them from being read by minors.

• Software on carriers such as CDs or DVDs are often sold in boxes that are packaged

in shrink wrap. The licenses of such software are typically put inside the boxes,

making it impossible to read them before purchasing. This has raised questions about

the validity of such shrink wrap licenses.

http://en.wikipedia.org/wiki/Heat_gun


http://en.wikipedia.org/wiki/Shrink_tunnel

http://en.wikipedia.org/wiki/Oven

http://en.wikipedia.org/wiki/Plastic_bags

http://en.wikipedia.org/wiki/Manga


http://en.wikipedia.org/wiki/Shrink_wrap_contract


http://en.wikipedia.org/wiki/Shrink_tunnel

http://en.wikipedia.org/wiki/Oven

http://en.wikipedia.org/wiki/Plastic_bags


http://en.wikipedia.org/wiki/Shrink_wrap_contract



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Shrink wrap is commonly used as an overwrap on many types of packaging, including

cartons, boxes, beverage cans and pallet loads. A variety of products may be enclosed in

shrink wrap to stabilize the products, unitize them, keep them clean or add tamper resistance.

It can be the primary covering for some foods such as cheese, meats,vegetables and plants.

Heat-shrink tubing is used to seal electric wiring.

Shrink bands are applied over parts of packages for tamper resistance or labels. It can also

combine two packages or parts.

Shrink wrap is also commonly used within more industrial applications using a heavier

weight shrink film. The principles remain the same with a heat shrinking process using a

hand held heat gun. The following shrink wrap applications are becoming more widely used

and accepted:

• Industrial shrink wrap containment of large plant equipment/components,

• Scaffold wrap containment of buildings/bridges,

• Building temporary shrink wrap structures for storage or other business operational

uses,

• Marine shrink wrapping of boats and other vehicles,

• Shrink wrapping of palletized freight

• Disaster contingency and relief projects such as damaged buildings/roofs.

http://en.wikipedia.org/wiki/Overwrap

http://en.wikipedia.org/wiki/Packaging


http://en.wikipedia.org/wiki/Carton

http://en.wikipedia.org/wiki/Box

http://en.wikipedia.org/wiki/Can


http://en.wikipedia.org/wiki/Pallet


http://en.wikipedia.org/wiki/Heat-shrink_tubing

http://en.wikipedia.org/wiki/Tamper_resistance

http://en.wikipedia.org/wiki/Overwrap


http://en.wikipedia.org/wiki/Carton

http://en.wikipedia.org/wiki/Box



http://en.wikipedia.org/wiki/Heat-shrink_tubing

http://en.wikipedia.org/wiki/Tamper_resistance



16

SAMY SHRINK

CORORATE

STRATEGY



17

• INTRODUCTION

• THE INCREASING EMPHASIS ON STRATEGY

• PLANNING

• THE STRATEGIC PLANNING PROCESS



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Introduction to Corporate strategy

Capitalism, diversification, and corporate goal

The natural development of most corporations during the last 30 years has resulted in some

degree of diversified, decentralized operations The tendency to lower investment

risk by diversifying a company’s business and product line has made in difficult for corporate

executives to manage the myriad of operational details in a wide range of business. The

investment community in recent year has pressured companies to become less diversified by

rewarding forcing companies with significantly higher multiples of stock price to earnings. In

spite of this pressure the diversified decentralized from of corporate organization is still the

dominate mode of operation of most large public U.S companies.

Some businesses with market leadership through new product innovation or

through patent are able to earn sufficient profit margins and the resultant cash flow to support

almost any market growth rate. But such situations are very rare and they are most often

found in so called high technology, research oriented business.



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THE INCREASING EMPHASIS ON STRATEGIC PLANNING

THE EVALUATION PROSS :

The fundamental compelling force leads managers to engage in strategic planning are the

eventual appraisal of performance. Stockholders evaluate the performance of the company in

term of the profits earned, the dividend paid, the market price of the company and its

management customers continually appraise a business performance in term of the charged

for its products, product quality and reliability, and the ability of the organization to meat

deliver dates. Vendors demand timely payment of obligations. Government agencies

maintain surveillance over operational factors such as market shares and pricing policies

antitrust regulation pollution control equal employment opportunities and many others.



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IDENTIFYING THE MEASURES

The professional’s assets the adequacy of the operating results of a business through a

complex evaluation of the interrelationship of these attributes. Which of the performance

criteria are preferred has changed in the past , with periods in which growth or return on

investments or then stability where preferred .the measures of financial results have gradually

become more sophisticated, with transition from ‘”earning “ to earning “ per shares “ to

return on investment “ to “cash flow “

If two businesses are highly profitable relative to comparable companies in their industries,

and if both have ample cash flow to found theirs operation then professional analysts will

prefer the company with the higher past or potential growth rate in sales profits, and

network..



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ADDITIONAL COMPLICATING FACTORS

Others factors complicate management job and mandate careful strategic planning

.These factors include the following;

1- Size of business organization

2- Product proliferation

3- Diversification

4- Decentralization

5- Growth of international business

6- Government regulation



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THE STRATEGIC PLANNING PROCESS OF MARKETING

The strategic planning process covers concept and terminology related to corporate

strategy formulation and implementation .The strategy planning phase of corporate

strategy formulation consists of looking towards the future proving direction to the

firms of the business in which the firms chooses to be engaged and setting appropriate

goals and objectives. Strategic planning must be augmented by a detail operational

planning system that enhances the likelihood that the firms operating units will

achieve the desired results .with appropriate goals and objectives set and strategies for

achieving them in place the firms must decide how to the organize to provide the best

environment for achieving the strategic goal and objectives through the

implementation of the strategy



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Strategic Planning Process

Business control system product /marketing feedback

Situation Business knowledge Technological developments

Control system

Define

Problems$ Insight Finance (payback Accounting return present

value

Opportunity I internal Rate of Return)

Accounting (Breakeven charts fixed

variable$

Direct cast

Define Creativity Operation (Inventory analysis

Alternatives

Evaluate Analysis marketing (sales forcost, marketing Share

Alternatives analysis, price /volume relationship

Logical conclusions, Linear programming

Choose Course Decision making mini max principal, subjective

Of Action

Key success factor system design

Monitor Result Control system organization staffing, direction



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PRODUCT DETAILS

OF

SAMY SHRINK WRAP

25

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26

In today's market scenario Packaging is a phenomenon of paramount importance on the basis o

which we purchase the products. Various products have received tremendous response merely

because of attractive and quality packaging. We, Samy Shrink Wrap are manufacturer and supplie

of PVC Shrink Labels, PVC Shrink Sleeves, Shrink Sleeves Labels, Heat Shrink Labels, Hea

Shrink Sleeves, across the world.

PROFILE | QUALITY | INFRASTRUCTURE

http://www.indiamart.com/manojplastics/#profile

http://www.indiamart.com/manojplastics/#quality

http://www.indiamart.com/manojplastics/#infrastructure

http://www.indiamart.com/manojplastics/#profile

http://www.indiamart.com/manojplastics/#quality

http://www.indiamart.com/manojplastics/#infrastructure



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PROFILE Samy Shrink Wraps has been a pioneer in the field of polymer

Manufacturing & processing for the past three decades or so. We are one of the largest

manufacturers and convectors of PVC shrink labels, PVC shrink sleeves, shrink sleeves

labels, heat shrink labels, heat shrink sleeves etc.

The Worldwide acceptance of our products demonstrate the exceptional quality of our

materials. This acknowledged position we are in has been achieved by the serious efforts of

commitment towards our customers along with following innovative trends in the

manufacturing processes. So today we are synonymous to quality, reliability and satisfaction.

PRODUCTS:

We have been manufacturing Eco-friendly shrink packaging materials and labels for a long

time keeping in mind the changing needs of the industry and customers. We have created a

niche for our array of products on the platforms of superior quality and utility. Our range of

products includes:

» PVC Shrink Labels

» PVC Shrink Sleeves

» Multi Color Shrink Labels

» PVC Shrink Tubes

» PVC Shrink Neck Performs

» Cling & Stretch Film

» Customized Shrink Wrapping Machine(Tunnels & Chambers)



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QUALITY

We put accent on quality of our packaging material, as we know that it will be a success-

defining factor for many products. We have a passion for quality and an ability to transform

the quality parameters into our products. Our products give a flawless performance and

conform to the international standards of quality.



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Printing machine



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INFRASTRUCTURE

we have one of the largest production capacities in India with 8 film plants with a daily

production capacity of over 5 tones along side an 8 color rotogravure printing machine

complemented by photo sensed label cutting machine with a production speed of over 15

lacks pieces of labels per day. We also have specialized sources for electronically engraved

cylinders and an in house visualizing and designing facility.

CLIENTEL

we have a widespread client base across the length and breadth of the industry verticals

around this world owing to our strong and effective network. We have been exporting to

different nations and have earned an excellent reputation of being a forerunner with supreme

quality of products.



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Rate calculation.

Take label size in mm= Mili meter

Film thickness in micron

(Width + 10mm x micron x density x .002)/2 = A

Where

Density of PVC = 1.36 and .002 is constant of PVC

+10 mm = margin gumming

(1000 x 1000)/ Height = B

B/A =C

C= this is the label qty. which becomes in 1 kg plain PVC

If you want the printed label qty you have to increase micron by +3.

Today scenario 29/7/2011

Cost of Plain PVC is Rs 125/kg

Ink is Rs 250/kg

In 1 kg PVC averages ink consumption is 80gm.



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Labour cost is 25/kg for printed Film

Electric charge is Rs 2.5/kg

Depreciation of machines Rs 2/kg

Averages Profit Rs 30/kg

For Example: for 32 micron

Printing size 250(w) x 55(h)

(260 x 35 x 1.36 x .002)/2 = 12.37

(1000 x 1000)/ 55 = 18181

18181/12.37= 1469



33

THE DIFFERENT LEVELS OF THE PRODUCT

OF

SAMY SHRINK WRAP



34



35



36



37

INTRODUCTION

OF

MARKETING

MARKETING

DEFINITION:

“Marketing is the process of understanding and influencing market’

“Marketing is the delivery of standard of living to society”



38

[Paul mazur]

Marketing is the process used to determine what products or services may be of interest to

customers, and the strategy to use in sales, communications and business development. It

generates the strategy that underlies sales techniques, business communication, and business

developments.[1] It is an integrated process through which companies build strong customer

relationships and create value for their customers and for themselves

Marketing is nothing but a simple obligation to human being or managerial point of view

market start with recognition of need and want on the part of consumer and end with the

fulfillment of the need and want on part of marketers at right time, right place, right price,”

[Philip kotler]

MARKETING AS A PROCESS

Marketing is a process that marketing manager execute. In a number of instances, marketing

manager dose not manage people, but manage the marketing process. A product manager is

an example of such marketing manager; He/she managers the marketing process for a product

within in larger market organization. We as consumers see the result of that process in the

http://en.wikipedia.org/wiki/Marketing#cite_note-kotler-a-0

http://en.wikipedia.org/wiki/Customer_relationship_management


http://en.wikipedia.org/wiki/Marketing#cite_note-kotler-a-0





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form of products, stores, shopping mall advertisement sales promotion, price etc. the process

usually involves four phases;

ANALYSIS- Marketing must be understood and this understanding flows form analysis.

Marketing manager spend weeks analyzing their markets before they undertake the

development marketing plans for influencing those markets.

Planning – Once a market is understood marketing programs and event must be designed

for influencing the market customer and consumer and events the firm competitors.

Execution – The marketing events are executed in the market advertisement, price, set

sales calls are made etc.

Motivation - Marketing is not static entities and thus must be

monitored at all time. After event execute the need to be evaluated. The

planning assumption upon which the upcoming event is based must be

continually tested, they are not longer true then the event may need

modification.



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MANAGERS THE D ROLE OF MARKETING

Marketing manager’s play many roles and we can describe them with words that being with

letter D

Detective

Designer

Decision making

Decision influencer

Diplomat

Evolution of marketing

An orientation, in the marketing context, related to a perception or attitude a firm holds

towards its product or service, essentially concerning consumers and end-users. Throughout

history, marketing has changed considerably in conjunction with consumer tastes.

Earlier approaches: The marketing orientation evolved from earlier orientations,

namely, the production orientation, the product orientation and the selling orientation.



41

Orientation

Profit

driver

Western

European

Timeframe

Description

ProductionProduction

methods

until the

1950s

A firm focusing on a production orientation

specializes in producing as much as possible of

a given product or service. Thus, this signifies a

firm exploiting economies of scale until the

minimum efficient scale is reached. A

production orientation may be deployed when a

high demand for a product or service exists,

coupled with a good certainty that consumer

tastes will not rapidly alter (similar to the sales

orientation).

Product

Quality

of the

product

until the

1960s

A firm employing a product orientation is chiefly

concerned with the quality of its own product. A firm

would also assume that as long as its product was of a

high standard, people would buy and consume the

product.

Selling Selling

methods

1950s and

1960s

A firm using a sales orientation focuses primarily on

the selling/promotion of a particular product, and not

determining new consumer desires as such.

Consequently, this entails simply selling an already

existing product, and using promotion techniques to

attain the highest sales possible. Such an orientation

may suit scenarios in which a firm holds dead stock, or

otherwise sells a product that is in high demand, with

http://en.wikipedia.org/wiki/Manufacturing

http://en.wikipedia.org/wiki/Economies_of_scale

http://en.wikipedia.org/wiki/Minimum_efficient_scale

http://en.wikipedia.org/wiki/Product_(business)

http://en.wikipedia.org/wiki/Selling

http://en.wikipedia.org/wiki/Manufacturing

http://en.wikipedia.org/wiki/Economies_of_scale

http://en.wikipedia.org/wiki/Minimum_efficient_scale


http://en.wikipedia.org/wiki/Selling



42

little likelihood of changes in consumer tastes that

would diminish demand.

Marketing

Needs

and

wants of

cus-

tomers

1970 to

present

day

The 'marketing orientation' is perhaps the most

common orientation used in contemporary marketing.

It involves a firm essentially basing its marketing plans

around the marketing concept, and thus supplying

products to suit new consumer tastes. As an example, a

firm would employ market research to gauge consumer

desires, use R&D to develop a

product attuned to the revealed information, and then

utilize promotion techniques to ensure persons know

the product exists.



43

Contemporary Approaches

Recent approaches in marketing include relationship marketing with focus on the customer,

business marketing or industrial marketing with focus on an organization or institution and

social marketing with focus on benefits to society.[10] New forms of marketing also use the

internet and are therefore called internet marketing or more generally e-marketing , online

marketing , search engine marketing, desktop advertising or affiliate marketing . It attempts to

perfect the segmentation strategy used in traditional marketing. It targets its audience more

precisely, and is sometimes called personalized marketing or one-to-one marketing. Internet

marketing is sometimes considered to be broad in scope, because it not only refers to

marketing on the Internet, but also includes marketing done via e-mail and wireless media.

Orientation

Profit

driver

Western

European

timeframe

Description

Relationship

marketing /

Relationship

management

Building

and keeping

good

customer

relations

1960s to

present

day

Emphasis is placed on the whole relationship

between suppliers and customers. The aim is to

provide the best possible customer service and build

customer loyalty.

Business

marketing /

Industrial

marketing

Building

and keeping

relationship

s between

organizatio

1980s to

present

day

In this context, marketing takes place between

businesses or organizations. The product focus lies

on industrial goods or capital goods rather than

consumer products or end products. Different forms

of marketing activities, such as promotion,

http://en.wikipedia.org/wiki/Relationship_marketing

http://en.wikipedia.org/wiki/Business_marketing

http://en.wikipedia.org/wiki/Industrial_marketing

http://en.wikipedia.org/wiki/Social_marketing


http://en.wikipedia.org/wiki/Marketing#cite_note-adcock-b-9


http://en.wikipedia.org/wiki/Internet


http://en.wikipedia.org/wiki/Internet_marketing

http://en.wikipedia.org/wiki/Affiliate_marketing

http://en.wikipedia.org/wiki/Market_segment

http://en.wikipedia.org/wiki/Personalized_marketing





http://en.wikipedia.org/wiki/Relationship_management






http://en.wikipedia.org/wiki/Organization

http://en.wikipedia.org/wiki/Business



http://en.wikipedia.org/w/index.php?title=Industrial_good&action=edit&redlink=1

http://en.wikipedia.org/wiki/Capital_good












http://en.wikipedia.org/wiki/Affiliate_marketing

http://en.wikipedia.org/wiki/Market_segment

http://en.wikipedia.org/wiki/Personalized_marketing












http://en.wikipedia.org/wiki/Business


http://en.wikipedia.org/w/index.php?title=Industrial_good&action=edit&redlink=1





44

nsadvertising and communication to the customer are

used.

Social

marketing

Benefit to

society

1990s to

present

day

Similar characteristics as marketing orientation but

with the added proviso that there will be a

curtailment of any harmful activities to society, in

either product, production, or selling methods.

Branding Brand value

1980s to

present

day

In this context, "branding" is the main company

philosophy and marketing is considered an

instrument of branding philosophy.




http://en.wikipedia.org/wiki/Branding




http://en.wikipedia.org/wiki/Branding



45

MARKETING

STRATEGY



46

• INTRODUCTION

• PRICING

• PROMOTION

• PRODUCT

• DISTRIBUTION



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MARKETING STRATEGY

INTRODUCTION

In today‘s very competitive marketplace a strategy that insures a consistent approach

to offering your product service in a way that will outsell the competition is critical.

However, in concert with

Defining the marketing strategy you must also have a well defined methodology for

the day to day process for implementing it, It is of little value to have a strategy if you

lack either the resources or the expertise to implement it.

In the process of creating a marketing strategy you must consider many factors. Of

those many factors, some are more important than others. Because each strategy must

address some unique

Considerations, it is not reasonable to identity ‘every’ important factor at a genetic

level. However, many are common to all marketing strategies. Some of the more

critical are described below.

You begin the creation of your strategy by deciding what the overall objective of your

enterprise should be. in general this falls into one of four categories:



48

If the is very attractive and your enterprise is one of the strongest in the industry

You will want to invest your best resources in support of your offering.

If the market is very attractive but your enterprise is one of the weaker ones in the

industry you must concentrate on strengthening the enterprise, using your offerings a

stepping stone toward this objective.

If the market is a not especially attractive but your enterprise is one of strongest in

the industry then an effective marketing and sale effort for your offering will be good

for generating near term profit .

If the market is not especially attractive and your enterprise is one of the weaker ones

in the industry you should promote this offering only if it supports a more profitable

part of your business (for instance if this segment completes a product line range) or

if it absorbs some of the overhead costs of a more profitable segment Otherwise, you

should determine the most cost effective way to divest your enterprise of this

offering...

Having selected the direction most beneficial for the overall interests of the

enterprise, the next step is to choose a strategy for the offering that will be most

effective in the market. This means choosing one of following ‘generic strategies

(first described by Michael porter in his work competitive advantage)



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DISTRIBUTION:

Product distribution (or place) is one of the four elements of the marketing mix. An

organization or set of organizations (go-betweens) involved in the process of making a

product or service available for use or consumption by a consumer or business user.

The other three parts of the marketing mix are product, pricing, and promotion.

The distribution channel:

Distribution is also a very important component of Logistics & Supply chain management.

Distribution in supply chain management refers to the distribution of a good from one

business to another. It can be factory to supplier, supplier to retailer, or retailer to end

customer. It is defined as a chain of intermediaries, each passing the product down the chain

to the next organization, before it finally reaches the consumer or end-user. This process is

known as the 'distribution chain' or the 'channel.' Each of the elements in these chains will

have their own specific needs, which the producer must take into account, along with those of

the all-important end-user.

.

Channels

A number of alternative 'channels' of distribution may be available:

Distributor, who sells to retailers via direct marketing, or brokers can also be used,

Retailer (also called dealer or reseller ), who sells to end customers

http://en.wikipedia.org/wiki/Marketing_mix



http://en.wikipedia.org/wiki/Pricing

http://en.wikipedia.org/wiki/Promotion_(marketing)

http://en.wikipedia.org/wiki/Dealer

http://en.wikipedia.org/wiki/Reseller




http://en.wikipedia.org/wiki/Pricing

http://en.wikipedia.org/wiki/Promotion_(marketing)

http://en.wikipedia.org/wiki/Dealer

http://en.wikipedia.org/wiki/Reseller



50

Direct Distribution (Direct Marketing), where an organization sells its products directly to

the end customer. For example in case of online purchases (Internet Marketing and E-

commerce) there will be the seller and customer. For this the seller and the customer may

depend on various shipping providers.

Advertisement typically used for the consumption goods

Distribution channels may not be restricted to physical products from producer to consumer

in certain sectors, since both direct and indirect channels may be used. Hotels, for example,

may sell their services (typically rooms) directly or through travel agents, tour operators,

airlines, tourist boards, centralized reservation systems, etc. process of transfer the products

or services from Producer to Customer or end user.

Channel decisions

Channel Sales is nothing but a chain for to market a product through different sources.

• Channel strategy

• Gravity & adventure

• Push and Pull strategy

• Product (or service)

• Cost

• Consumer location



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RESEARCH

METHODOLOGY



52

RESEARCH METHODOLOGY

DATA TYPE.

• Primary Data.

• Secondary Data.

Collection of Primary Data:

• Questionnaire method.

• Interviewing.

Collection of-secondary data:

• Internet

• Magazine



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PRIMARY DATA

Raw data is a term for data collected from a source. Raw data has not been subjected to

processing or any other manipulation; it is also known as primary data. It is a relative term

(see data). Raw data can be input to a computer program or used in manual analysis

procedures such as gathering statistics from a survey. It can refer to the binary data on

electronic storage devices such as hard disk drives (also referred to as low-level data).

SECONDARY DATA

Secondary data is data collected by someone other than the user. Common sources of

secondary data for social science include censuses, surveys, organizational records and data

collected through qualitative methodologies or qualitative research. Primary data, by contrast,

are collected by the investigator conducting the research.

Secondary data analysis saves time that would otherwise be spent collecting data and,

particularly in the case of quantitative data, provides larger and higher-quality databases than

would be unfeasible for any individual researcher to collect on their own. In addition to that,

analysts of social and economic change consider secondary data essential, since it is

impossible to conduct a new survey that can adequately capture past change and/or

developments.

http://en.wikipedia.org/wiki/Data


http://en.wikipedia.org/wiki/Computer_program

http://en.wikipedia.org/wiki/Statistics

http://en.wikipedia.org/wiki/Statistical_survey


http://en.wikipedia.org/wiki/Qualitative_research



http://en.wikipedia.org/wiki/Computer_program

http://en.wikipedia.org/wiki/Statistics

http://en.wikipedia.org/wiki/Statistical_survey


http://en.wikipedia.org/wiki/Qualitative_research



54

Sources of secondary data

As is the case in primary research, secondary data can be obtained from two different

research strands:

• Quantitative: Census, housing, social security as well as electoral statistics and other

related databases.

• Qualitative: Semi-structured and structured interviews, focus groups transcripts, field

notes, observation records and other personal, research-related documents.

http://en.wikipedia.org/wiki/Semi-structured_interview

http://en.wikipedia.org/wiki/Structured_interview

http://en.wikipedia.org/wiki/Focus_groups

http://en.wikipedia.org/wiki/Field_notes


http://en.wikipedia.org/wiki/Observations

http://en.wikipedia.org/wiki/Semi-structured_interview

http://en.wikipedia.org/wiki/Structured_interview

http://en.wikipedia.org/wiki/Focus_groups



http://en.wikipedia.org/wiki/Observations



55

SUGESSTIONS



56

SUGGESTION

In the case of SAMY SHRINK WRAP

• Marketing executive should be increase

• Improved product Development management

• More modernization machine should be adopted

• It should necessary to establish branches of every state

• Makes Good color $ design

• Some promotion activity

• Installment payment facility should be necessary in dealer

• Good relation between dealer $ whole sealers

• Continue investment in R$D

• More facility given to the employee



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FINDINGS

It facilitate to the market executive with a phone, Bike & petrol.

It gives 2% commission facilities according the order

Rate calculation is bellow

It depends upon the color

1 To 4 color = Rs. 0.80 paisa

5 To 6 color =Rs. 0.95 paisa

More than 6 color = Rs. 1.03 To 1.10 paisa



58

CONCLUSION



59

CONCLUSION

SAMY SHRINK WRAP service is so good or famous in Noida because it give qualitative

product with chief rate, SAMY SHRINK WRAP create a brand name in New Delhi so brand

means

BRAND = PRODUCT + IMAGE

As we know that SAMR SHRINK WRAP creates a brand name dealers mind so it give soft

Level and hard Level.

It the company properly satisfied the dealer, they dose not switched over the other company.



60

ANNEXURE

QUESTIONNAIRE



61

Hello, I am DHANANJAY KUMAR is studying as student in INSTITUTE OF

MANAGEMENT STUDIES (DEHRADUN) seeking your kindly operation of

‘‘Market strategy in corporate sale to Samy Shrink Wrap’” kindly provide the Information in

this following questionnaire.

Let us know the following information about yourself and product

Q.1 Name

Q.2 which of this categories best describe your educational qualification?

a) Did not completed high school

b) High school

c) College

d) Graduation

e) Post graduation

f) Other

Q.3 Age

a) 16-20 (year)

b) 21-30

c) 31-40

d) 40 year and above

Q.4 Do you use Samy Shrink Wrap product?

a) Yes

b) No



62

Q.5 Are you know about label?

a) YES

b) NO

Q.6 Are you know what is soft label and hard label?

Q.7 which is the best label according to you?

Q.8 How many days you get your label order?

a) Less than 10 days

b) 10 to 20 days

c) 20 to 30 days

d) More than 30 days



63

Q.9 Are you satisfied the product quality?

a) Very good

b) Good

c) Average

d) Poor

Q.10 Is it a branded company?

a) yes

b) No

Q.11 Are you fully satisfied the product ?

a) yes

b) No

Q12 Do you prefer any other brand?

a) yes

b) No

Q.13 Are you full satisfied from the company?



64

REFERANCES



Books

1-MARKETING MANAGEMENT; By Philip kottler (12edition)

2-PRODUCT MANAGEMENT; By Ramanuj majumdar (second edition)

3-CORPORATE STRATEGY; By John l.Colley

4-MARKETING AND SALES MGT; By Perm Kumar

MAGAZNES

5- BUSINESS INDIA

6- INDIA TODAY

7- BUSINESS WORLD

NEWS PAPER

8- The Times Of India

9- The Hindu and Economics Times

WEBSITES

www.wikipedia.org

www.samyshrinkwraps.com

www.enciclopediabritannica.com

www.google.com

http://www.wikipedia.org/

http://www.samyshrinkwraps.com/

http://www.enciclopediabritannica.com/

http://www.google.com/

http://www.wikipedia.org/

http://www.samyshrinkwraps.com/

http://www.enciclopediabritannica.com/

http://www.google.com/

Dhananjay Project

Documents

Transcript of Dhananjay Project