DGX QuickShop Dollar General’s New-Concept Store

3.31.17 - 4.2.17

2

Store cleanliness

Ease of shopping

Shopping experience/ enjoyment

Speed of shopping

Technology (e.g.,

processing payments)

Ambiance/ atmosphere

Employee interaction/

customer service

Taste/ quality of ready-to- consume

food/beverages

Pricing/ perceived

value

Selection of merchandise/ food/beverages

Store size DGX OVERALL

On a 5-point scale, where 5 is very good and 1 is very poor, rate Dollar General’s new DGX store

Agent PhotoAgent Photo

Agent Photo4.9

4.84.75

4.7 4.74.65

4.45 4.45

4.354.3

4.25

4.8

Storecleanliness

Easeofshopping

Shoppingexperience/enjoyment

Speedofshopping

Technology(e.g.,processingpayments)

Ambiance/atmosphere

EmployeeinteracGon/customerservice

Taste/qualityofready-to-consumefood/beverages

Pricing/perceivedvalue

SelecGonofmerchandise/food/beverages

Storesize

DGXOVERALL

3

What 3 things did you most notice upon entering DGX?

Convenient - 10 Clean - 9 Cool - 4 Modern - 4 Organized - 4 Fresh - 4 Trendy - 3

Agent Photo

What are 3 words that accurately describe DGX?

1. Clean and Organized 2. Modern/Trendy Appearance 3. Fresh Grab-And-Go Section 4. Friendly Staff Agent Photo

These represent the top 4 themes among shoppers’ comments

These represent the top 7 themes among shoppers’ comments. Number of mentions included.

4

What are 3 suggestions for DGX?

1. More options for grab and go 2. Clearer signage 3. More/easier parking 4. Improve customer service 5. Wider aisles

Agent Photo

What 3 things did you like most about DGX?

1. Layout/Design 2. Clean/Organized 3. Selection of goods 4. Price 5. Convenience

Agent Photo

These represent the top 5 themes among shoppers’ comments

These represent the top 5 themes among shoppers’ comments

5

Which one EMOJI best captures how you FEEL about Dollar General’s new DGX store?

38% 35% 10%

10% 5% 5%

100%

85%80%

61% 60%

0%

15% 15%22%

27%

0% 0%5%

17%13%

OtherDollarStores(excludingDollarGeneral;N=20)

ConvenEonalDollarGenerals(N=20)

ConvenienceStores(N=20)

WalmartSupercenters(n=18)

WalmartNeighborhoodMarkets(n=15)

BeMer

NeitherbeMernorworse

Worse

70%

65%

35%

22%

13%

OtherDollarStores(excludingDollarGeneral;N=20)

ConvenDonalDollarGenerals(N=20) ConvenienceStores(N=20) WalmartSupercenters(n=18) WalmartNeighborhoodMarkets(n=15)

6

In general, how does DGX compare to the following?

% saying DGX is MUCH BETTER than the following channels:70%65%

35%

22%

13%

Other Dollar Stores (excluding Dollar

General; N = 20)

Conventional Dollar Generals

(N = 20)

Convenience Stores (N = 20)

Walmart Supercenters

(n = 18)

Walmart Neighborhood Markets

(n = 15)

40%

45%

0%

15%

0%

10%

65%

25%

0% 0%

Completelylikely Verylikely Moderatelylikely Notverylikely Notatalllikely

Quickfoods&beverages

Basichouseholdgoods

7

How LIKELY are you to shop for the following at DGX in the future?

Quick foods & beverages

Basic household goods

Agent Photos

8

Who are these QuickShoppers? N = 20

Male - 30% Female- 70%

18-24 - 10% 25-34 - 35% 35-44 - 25% 45-54 - 10% 55-64 - 20%

Shopped at Dollar General stores before?

Yes- 100%

Shopped at THIS DGX prior to this study?

No - 90% Yes- 10%

Nashville - 45% Raleigh - 55%

Agent Photos