DFI Portfolio
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EMILIE ROBINSON PORTFOLIO
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Third year Design For Industry student at Northumbria University.
Transcript of DFI Portfolio
EMILIEROBINSONPORTFOLIO
Effective research allows me to open up a space to generate interesting and original ideas.
I am enthusiastic, passionate and driven.
Email: [email protected]: 07789101654LinkedIn: uk.linkedin.com/pub/emilie-robinson/50/5a4/138/
EMILIE ROBINSON BA DESIGN FOR INDUSTRY
I am currently in my third year of study at Northumbria University, studying Design For Industry.
Curiosity has driven me since I was young, I have always found visual things extremely intriguing and I am constantly exploring my surroundings. Through this exploration I collect inspiration for my own work.
I have recently worked on live projects with various companies, such as, Philips, Bowers & Wilkins and Unilever. Working with companies has increased my industrial awareness and has provided me with an innovative yet realistic approach to design.
The purpose of this portfolio is to show the process behind the projects to better display my capabilities throughout the design process. Enjoy.
EXPERIENCECurrently running Graphic Design and Branding at student company - Studio104 (http://www.madeby104.co.uk/)
Graphic design intern at GoodGym, on Google Campus.
Volunteer at Baltic Arts Centre.
TECHNICAL + PRACTICAL SKILLSSKETCHING
MODEL MAKINGI am able to quickly mock up design proposals in a range of materials.
CAD 3D MODELLING + RENDERINGSolidworksKeyshot
VISUAL COMMUNICATIONRecently gained graphic design experience within the industry. Proficient at Adobe CS6: Photoshop, InDesign, and Illustrator.Comfortable presenting to large groups of people and in corporate situations.
SKETCHINGBIRDHOMENON-LITERAL FORMS
CONTENTS
BOWERS & WILKINS
GOODGYM
STUDIO 104CHANGE MAKERSRESEARCH + INNOVATION
GOODGYM Whilst working for the non-profit organisation, GoodGym, I helped to shape the branding of the company. I designed posters, icons/logos, and created their new website. I also gained more insight into social enterprise and non-profit organisations.
A C T I V E E X C I T I N GS O C I A L
I began by delving into previous sports campaigns and adverts and iconic logos of well known sporting events.
I took previous icons used within GoodGym’s old website and adpated them/explored various solutions.
The graphics needed to advertise GoodGym as an active, social group of people doing good but in a current and interesting way.
http://blog.goodgym.org/Full site designed - customised wordpress site for GoodGym - non-profit social enterprise.60 hours work
PENS sketching Iterative sketching project .
BIRDHOME In collaboration with the RSPB. I aimed to create a birdhome that generated a fun and enjoyable user experience. The Core Birdhome allows the user to to throw the birdhome over a tree/blacony or any other selected area.
NON-LITERAL FORMS Through this design process my appreciation of form making and product language developed. The project allowed me to make comments on present
O R G A N I C P R O P O R T I O NC O N T E M P O R A R Y
CONCEPT 1 An investigation: two seperate objects,
useless on their own but when together they
work with eachother to create captivating
interactions.
CONCEPT 2The concept illustrates the influence of
aesthetics on product interaction and
customisation. It explores the relationship
between objects and the beauty of form.
Non-Literal Forms
FINAL PRODUCT
CORKSCREW study A Solidworks CAD study + photoview render.
B&W Bowers and Wilkins “Design a portable speaker to compete with the Jawbone Jambox, Bose Soundlink and Arcam R-Cube, that appeals to current B&W customers, whilst moving into new market segments.”
P O R T A B L E Q U A L I T Y S O C I A L
IT’S MORE THAN WHAT YOU SEE, IT’S WHAT YOU HEAR.Whether you want to record video, record your environment, or simply record your friends band, ReSound is the new addition for your iPhone. ReSound is a portable attachment for your iPhone that records and plays back high quality sound and comes with a downloadable Bowers and Wilkins app. Capture your memories with ReSound.
ReSound.
LISTEN RECORDREMEMBER
RESOUND APP
iphone that is currently connected
Time elapsed on trackPause/play button
Selected song playing
ModernJukebox.CONNECT AND SHARE YOUR MUSIC.The ModernJukebox aims to bring people together to share their music in a new way. The Jukebox will shuffle through everyone’s songs, playlists and albums, that can be seen on the interactive touch screen. The speaker allows for the perfect social experience.
Studio 104 is a brand created by Design students at Northumbria, in order to collect a series of our own products under one name. I run all the branding and graphic design for the company.
http://www.madeby104.co.uk/
STUDIO
CHANGE MAKERS RSA (royal society of the arts) Create and produce a design solution that persuades people to consume less, reduce waste and to be more efficient with the planet’s resources.
S H O C K I N G STATISTICSE C O F R E S H P R O D U C E E A S E O F U S E
DESIGN FORINDUSTRY
We often undertake live projects with industry collaborators, this year is no exception.
Such things can be a double-edged-sword, in that the things we do are often restricted by terms of a
Non-Disclosure Agreement. We always try to balance the educational benefit of the experiences the
projects provide with such restrictions.
The Design for Industry course has a 30+ year proven track record in working closely with industry,
one that we are proud of. We firmly believe that this helps to train design graduates that have real
world experience of working with clients to innovate and add value to their business.
We get some great feedback from those we work with – students are lauded for their ability to
quickly understand the values of a brand and translate that into new offerings and opportunities.
We would therefore like to beg your indulgence and perhaps to look beyond the veneer of ‘sketches’
and ‘renderings’ to their skills in defining the context of the design opportunity and their appreciation
of the key design criteria – ones that we feel set us apart from other courses. Our aim is for our
students to be able to add value and gain valuable insights that can allow you to innovate.
If you would like to know more about any particular student then please don’t hesitate to contact us
(details to the right), we would be more than happy to talk about what you’re looking for.
We wish you all the very best for a prosperous 2013 and beyond.
David O’Leary on behalf of the DFI teaching team.
HelloContacts;
For any third year students;David O’Leary,Third year [email protected] 243 7224
Second year students, contact;Simon Scott-HardenSecond year [email protected] 227 3157
General Placement Enquries;Lee SweeneyPlacement [email protected] 227 4893
Faculty of Arts, Design and Social Sciences
Northumbria University
Ellison Place,
Newcastle upon Tyne,
NE1 8ST. UK
Tel:+44 (0) 191 243 7224
Research and innovation Working for a leading brand of baby products, I had three weeks to generate exciting, new commercial solutions that ‘Mum’s and Dad’s will love’. To do so, I carried out extensive research, and isolated key design directions. I problem solved to ensure a suitable solution, whilst following the specfic company deisgn DNA, and presented final concepts to the company.
Well presented project - with clear understanding of problems with current product offerings, consumer insights and brand DNA...designed in sympathy with the Brand form language...well considered and well done.“
Research and innovation Working for a multi-national consumer goods company, we aimed to bring about and encourage change in consumer behaviour, to do so we undertook extensive research and design iteration. Through this project I understood the significance of customer perceptions on existing brands and products and the extensive work and techniques needed to empathise with customers and change these perceptions.
