1930 and 40s in Magazines

30’s: Colour photos and photo-based magazines are first used around this time, and magazines like Billboard

publish the first US pop music charts. Magazines pick up a lot of readership here and magazines like Woman sell

500,000 copies a week. The first ‘men’s magazine’ is launched - Esquire.

40’s: Over 200 mass-oriented magazines are launched in the US and the News of the World reaches 8 million copies. Seventeen, the first teenager-focused magazine is started.

1950s and 60s in MagazinesThe first Playboy issue is printed, with Marilyn Monroe on the cover in 1953

more niche magazines form during this time – Sports Illustrated in 1954, New Scientist launches in 1956 and Rolling Stone debuts in 1967, which all go onto be extremely popular magazines (for instance ,currently, sports illustrated has a consistent weekly circluation of over 8million an issue)

The first UK paper to use colour advertising is the Bolton Evening News, in 1962. While the prices were huge (£2,700 per page), this marks the beginning of colour being common enough to use outside of main pages

Also, one of the first major regional city magazines is started in 1968, New York. Itsformat and style are imitated by many regional magazines to come.

1970s and 80s in magazines

In 1972, Cosmopolitan UK is first international edition. Cosmo then goes on to become world's best-selling woman's magazine and best seller in UK until 2002!Ms., another women’s magazine, is also launched.

In 1974, People is launched, which goes on to be highly influential and goes on to have the largest audience of any American magazine (46.6mil adults) to date

In 1981, Computer & Video Games is launched, widely believed to be the world’s first games magazine

in 1986, Today, the first colour newspaper is sold in the UK

1990s and 2000s in Magazines

Entertainment Weekly is launched in the US and Good Food is launched in the UK “lad’s mags” and general men’s interest magazines begin a resurgence as in 1991 For Him changes to FHM, Esquire launches in the Uk and in 1994 Loaded is launched (and in 1996 boasts 250,000+ sales a month), and Maxim is launched in 1995(and also launched in ‘98 in America).The emergence of the internet during this time led to magazines having websites and digital editions. In the later half, 2009-onwards, magazines on apps begin to appear, starting with NME launching an iPhone app

Early History of Radio1895: Marconi is the first scientist to achieve successful radio transmission1900: American scientist R.A. Fessenden transmits human speech via radio waves.1920: KDKA broadcasts the first regular licensed radio broadcast out of Pittsburgh, PA.In 1922, BBC is created to promote the medium and later in 1927 it becomes a public corporation under a royal charter1935: FM radio is born, but only in mono.

BBC RadioOriginally, the BBC started as local radio due to technical reasons that prevented transmitting the same program to different areas, but by the early 1930s the airwaves became more crowded and the first national and regional BBC services were created. In 1967, the three BBC networks (home, light and third) were reworked into radio 4. 3 and 3 and then joined by Radio 1 which was designed to counter the audience losses caused by pirate radio. Local radio was restarted here too, and over the following six years 20 local radio stations were created.

Radio AdvertsThe very first radio commercial is credited in 1922 by WEAF and it was from the Queensboro Corporation of New York advertising an apartment complex.Early on in radio, advertisers sponsored entire programs instead of running a specific commercial, and radio programs often had a message saying thanking the sponsors for making the program possible.Radio increases in popularity until in 1938 it surpasses magazines for revenue.In 1992, Classic FM is launched, a national commerical radio station that was the first to plpay anything other than 24-hour pop music. Advertising’s growth on radio is attributed to classic fm because of this. Other channels such as Absolute Radio and talkSPORT are launched around this time and are also ad-supported. Advertising sees a drop in the uk around 2004 because community radio becomes vastly increased and as these were run for social gain and not for profit, very few took advertising.

Radio advertising itself as a format has not changed much over the years, as advertising staples like jingles, dialogues and sound effects used in adverts started in roughly 1923 and have continued since. The first truly singing jingle is by General Mills, Inc. who sung a song about the Wheaties cereal in 1924 and was a major success.

History and Development of Billboard AdvertisingBillboards really started in 1796 due to the invention of lithography, a simple form of printing.During the early 1900s, billboards expand their reach as the Model T and cheap cars then expand the reach of roadside billboards.Building-spanning billboards begin in Japan in 1919 (Glico Man) and mechanised billboards also begin in japan in 1960.At this point, acts begin to get passed to cut down on the amount of outdoor advertising (Highway Beautification Act is passed in America in 1965), and in 1971 smoking advertisements are banned on TV and radio, moving the business into billboards.

In 2007, paper poster billboards are phased out by single sheet plastic posters.In 2010, ‘scented billboards’ appear, the first being a steak ad smelling like black pepper.