DFB2B 2016 - Verbeter je communicatie en marketing met neuromarketing.

Memorabitity. Very High(score.o,gog

Inverlebra IeLearning: What Can’ WormLearn? (2004) Current Biology fry Rankin

y High

from predict

NEURO LABS

luxury brands costlysignals of wealth and status (20J Evolutionand Human Behavior by Nelissen&Meijers

• Economist online subscription $59,-

• Economist printed subscription $125,-

• Economist Printedand online subscription $125,-

• Economist online subscription 8 59,- 16 %

• Economist printed subscription $125,- 0%

• Economist Printedand online subscription 84%

and online subscription 84% 32%

• Economist onlinesubscription

$59,- 16 %68%

• Economist printedsubscription

• Economist Printed

$125,- 0%

Fixate

Preference

PriceDifferential

Purchase

Price Choice

NAcc MPFC Insula

Do pretty women lnspire men todiscount the future?(2004) BlOlOglCDl Silences by Wilson & Dally

Multiple “buy buttons” in the brain: Forecastingchocolate sales at point—of—sale hased onfunctlonal hrain activation usingfMRI (2016)Kuhn

E

Exposureto ideologicallydiversenewsandopinionon Facebook(Science, Barkshyct al.,

5)

1 1

Computer-based personality judgments are moreaccurate than those made by humans

(2014, Youyou et at., PNAS)

Computer personality judgments havehigher external validity when predictinglife outcomes such as substance use,political attitudes, and physical health.

Clip reconstructedfrom brain activity

ty: Very High0.905

C0NVINCE

PERSUADE

APPEAL

SEDUCE

DFB2B 2016 - Verbeter je communicatie en marketing met neuromarketing.

Marketing

Transcript of DFB2B 2016 - Verbeter je communicatie en marketing met neuromarketing.