DF2U Madrid. Marketing Cloud. José Yáñez
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Transcript of DF2U Madrid. Marketing Cloud. José Yáñez
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Salesforce Marketing Cloud
Jose Yáñez Marketing Cloud
The Dawn of the Digital Marketer
@jose_yanez [email protected]
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Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Forward-Looking Statement
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#1 Marketing Application
1 to 1 customer journeys Connect every interaction
Precision marketing Predict and personalize content
Every channel, every device Email, mobile, social, ads, and web
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The Rise of the Connected Customer Redefining customer engagement
Cloud: Scale, performance, and real-time access
Social: New places to meet our customers
Mobile: Always-on, always-connected experiences
Data Science: Relevant and personalized interactions
IoT: Connected sensors, beacons, devices, and apps
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Customer Success Platform
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The Salesforce Marketing Cloud
Audience Content Personalization
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The Salesforce Marketing Cloud
Ads Web Email Mobile Social Group Messaging
Apps Service
Sales
Community
Audience Content Personalization
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Ads Web Email Mobile Social Group Messaging
Apps Service
Sales
Community
Audience Content Personalization
Customer Journey
The Salesforce Marketing Cloud
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Engage at Every Step of the Customer Success Journey
Ads Web Email Mobile Social Group Messaging
Apps Sales Service Community
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Advocate
Engage
Onboard
Acquire
Sell
Engage at Every Step of the Customer Success Journey
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The Customer Success Journey
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McDonald’s Increases Acquisition with Personalized Advertising
TV & mass media Personalized media at scale
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Advertising Leverage your CRM data for ad targeting and optimization
Social & Mobile Ads Securely reach real audiences across devices
Integrated with Journey Builder 1 to 1 interactions across channels
Display Ad Networks Reach your customers anywhere
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Facebook Ad
Advertising
Email Mobile Ad
Leverage your CRM data for ad targeting and optimization
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The Customer Success Journey
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The Customer Success Journey
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Precor Sells More with Marketing Automation
Campaigns not aligned with sales
Pipeline generators
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Pardot: B2B Marketing Automation at Precor Marketing helps teams sell
Generate and prioritize quality leads for gyms
Grow sales pipeline by improving lead quality
Calculate marketing ROI by connecting campaigns to sales
Integrated with Sales Cloud
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The Customer Success Journey
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Mattel Onboards Customers with 1 to 1 Journeys
Offline anonymous users Online, known users
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Journey Builder: 1 to 1 Customer Journeys at Mattel Powering connected experiences with email, mobile, web, and ads
Map the shopper and user journey
Drive mobile app downloads
Connect physical toy to digital experience
Drive adoption and use of toys
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The Customer Success Journey
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Room&Board Engages Customers on Every Step of Their Journey
Disconnected episodic experiences
Holistic customer relationships
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Predictive Intelligence: Personalization at Room&Board
“Complete your room” journey
Web Tagging Track anonymous and known web browsing behavior
Predictive Algorithms Personalize product recommendations
Native Content Blocks Drag and drop predictive content in Editor
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The Customer Success Journey
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AT&T Drives Advocacy with Social Media
Siloed social Integrated Marketing, Sales, and Service
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Social Studio: Social Media Marketing Turn every customer into an advocate
Listen to all brand and product mentions
Route posts to the right business group
Participate in every relevant conversation
Solve customer service issues
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Marketing Cloud Connect Create a 1 to 1 customer journey across the entire Customer Success Platform
Build Journeys for Every Cloud Sales journeys, service journeys, any journey
Point and Click Integration Integrate in just a few clicks
Continuous Data Sync Keep any standard or custom objects synchronized with Marketing Cloud
Social
Advertising
Website
Mobile
Devices
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The Digital Marketing Event of the Year
Atlanta, GA | May 10th - 12th, 2016
Announcing
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thank y u
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