DF13 Topics and Expertise
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Transcript of DF13 Topics and Expertise
Topics and Expertise Raising your Enterprise IQ
Jonathan Pappas, Salesforce.com, Sr. Product Manager @sfdcjp
Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Agenda
1. Introductions 2. Social Intelligence in the Enterprise
3. What’s New: Topics and Expertise
4. Demo (Spring ‘14)
5. Panel and Q&A
Steve Berexa Allianz Global Investors Global Head of Research @sberexa
All about Allianz Global Investors Allianz Global Investors is a diversified active investment manager with a strong parent company and a culture of risk management.
Data source: Allianz Global Investors. Data as of June 30, 2013. 1 “Forbes Global 2000: The World’s Biggest Public Companies”, Forbes, April 2012, based on sales and market value. 2 AUM as of June 30, 2013. Based on EUR to USD currency conversation rate as of June 30, 2013 (1.29985)
Robert Lacis Maxim Integrated Director, Sales Operations
@rlacis
All about Maxim Integrated
§ 9,300 employees with 40 design locations globally
§ $2.4B annual revenue, found in 1983
§ Headquarters in San Jose, CA
Maxim makes analog and mixed-signal semiconductors that turn the analog world into digital, bridging the gap between humans to machines, and machines to machines.
Jon Pappas Salesforce.com Sr Product Manager, Social Intelligence
@sfdcjp
What is Social Intelligence?
Companies are turning to us to solve 3 key problems Disconnected Customers
and Partners Expertise and
Ideas are Buried Content, Conversation
Separate from Business
Employees
Customers Partners
Introducing Social Intelligence The art of harnessing the behaviors and social graph of every user to adaptively deliver the right content at the right moment.
Here’s how we see it on the web today…
Marketplaces
People who buy this, also buy this…
Entertainment
People who like this song, also like these songs…
Social Networking
People you follow often follow…
People are talking about…
We answer with Social Intelligence technologies
Influence & Expertise Topics and Trends Recommendations
System of Topics – GA in Summer ‘13
ü Reinvented for the enterprise ü Semantic Topic suggestions to assist
ü Knowledge curated into Topic Pages
ü People and groups talking about topics identified
ü Trending topics upgraded and related topics introduced
ü Suite of 23 features to create an ecosystem
What’s New
Past 3 Releases: Topics and Expertise Focus Nov ’14 June ‘13 Feb’14
` Spring
Summer Winter
Coming
Soon
System of Topics GA
Platform & Enhancements
Next Generation Knowledge Discovery
• Topics for Communities • Topic Pages • Topic Page- Publisher • Topic Page- Talking About • Topic Page- Favorites • Topic Page- Recent Files • Topic Page- Related Topics • Topic Page- Groups Talking • Topics Listview • Profiles- Recently Talked About • Groups- Recently Talked About • Topics Reporting • Trending Topics Algorithm Upgrade • Semantic Topic Suggestions • Multi-word Hashtags • Topic Editor on Posts • Topics in Search Results
• Topic Permission Sets • Topic Triggers • Topics Connect for Apex • Follow Topics • Topic Page- Multidimensional
Publisher • Topic Influence Pilot • Topics on Records Pilot • Topics for Objects • Topics Editor VF Component
• Knowledgeable People GA • Endorsements GA • Topics in Global Search GA • Topics for Objects GA • Topics as List View Criteria • Knowledgeable for Objects Pilot
Coming in Spring ’14
Topics for Objects Knowledgeable People & Endorsements Topics in Global Search
Demo
Social Intelligence Extends Across Apps & Devices
Mobile Apps
Custom & 3rd Party Business Apps Chatter Connect API Access to topics and other sources: recommendations, experts, feeds, profiles, groups, messaging, data and more Reporting Run custom reports and create dashboards to see what people are talking about. AppExchange Extend Topics to 3rd Party Partners in the AppExchange
Intranets & Portals
Chatter at Maxim Integrated. Why Expertise?
Ø Silo'd business units
Ø Geographically dispersed designers and engineers
Ø Complex products and move towards more highly-integrated solutions
Ø People who have been with the company for 20+ years with lots of "campfire" knowledge
Challenges we face at Maxim:
• Fear of poaching • Fear of “being found” and dog
piled on • If people need me, they know
where to find me • Information and tool silos
Steve Berexa
Allianz Global Investors Global Head of Research
@sberexa
Robert Lacis
Maxim Integrated Director, Sales Operations
@rlacis
Jon Pappas
Salesforce.com Sr Product Manager Social Intelligence
@sfdcjp
Now you can… Connect with others by common interests Identify Experts Quickly Discover real-time insights
within your business
Add Topics to Curate Knowledge into Topic Pages
Topics Best Practices Tips and Tricks
Topics: Tips and Tricks Designate a “Topics Ambassador” • Internal ambassador or community manager
• Watches all-company feed, adds topics to discussions
• Add topic descriptions, correct punctuation of topic names
• Encourage groups to use set topics
Topics: Tips and Tricks Encourage your users to: • Use topic prefixes to group important topics together
• i.e. DF Keynotes, DF Sessions, DF Events, DF Speakers
• Use topics to create To-Do lists for other teams • i.e. Disco UX Questions, Disco Documentation, Disco Retros, Disco
Meeting agendas