DevOps for Marketing

Eric Peterson / Josh Koenig

@iamEAP / @outlandishjosh

Technology alone doesn’t make a high velocity organization

DevOps: A cultural and professional movement, focused on how we build and operate high velocity organizations, born from the experiences of its practitioners.

Product / Engineering IT

Vendors Agencies

Product Features Stability & Security

Sales / Roadmap Resource Utilization

How to DevOps: Empower those most accountable for changes being made to implement those changes themselves.

Make peaceBetween Marketing and IT or Product Engineering / Ops

Empower marketing: give them total ownership of the public-facing website.

Not all IT departments or technology vendors are created equal.

Implementing a DevOps culture doesn’t happen overnight.

DevOps: A cultural and professional movement, focused on how we build and operate high velocity organizations, born from the experiences of its practitioners.

TechnologyIs just a side-effect.

Thanks!Josh Koenig@outlandishjoshCo-Founder & Head of ProductPantheon

Eric Peterson@iamEAPMarketing Engineering ManagerTableau Software

Ideas/Notes

#thePledge - make this a bigger moment / even a mini campaign?

CMO and CIO need to work together

But not literally as a big top-down waterfall plan

You need something more flexible, iterative, creative and collaborative. Something more agile.

There’s a movement out there in the software world that’s abut this and it’s DevOps

Get to the interesting part faster

Theatrics - more of an exchange, dramatize the crisis

Explaining a bit about DevOps

How DevOps as a culture is relevant to marketing

Methodology comes second or third

Build / Measure / Learn

The people who are accountable for the changes being made should be most enabled to implement those changes.