Tweetminster

• Founded Dec 2008

• Find & Follow MPs & Candidates on Twitter

• On a journey since…

Tweetminster is a “media utility”

Capture insight through Twitter, “curate” it using data and share the results with

people anywhere

The General Election• Find your candidate

• “UK politics network” on Twitter

• “Trending Stories”

• Live event analysis – leaders’ debates• 150k-200k tweets• 30 tweets/second• Trends

• Campaign Map

#UKvote

Can Twitter be used to make predictions?

• Volume of candidate mentions within 2m tweets

• >90% accuracy nationally

• >80% regionally

• >70% locally

The Election as research…

News & Opinion curated by data:

• politics -> current affairs • who are the influencers, and what

are they paying attention to?• better organised media

monitoring: aggregation -> curation

Making sense of information & pattern spotting

Digging deeper: • Serendipitous insights• Early warning signals• Measuring “stuff” in a more granular way• What shapes sentiment• Influencing

• Packaging insight

• Distributing value

@albertonardelli@tweetminster