Devising UCD for Organizational Growth
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Transcript of Devising UCD for Organizational Growth
Devising UCDfor Organizational Growth
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Take a momentWhich one describes you better?
Product Owner Product Builder
Software DeveloperSoftware Engineer
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Agenda
● Ecosystem Problems– Software Developer
– Customers and End-users
– Business owners
● Product suffers – everybody suffers● A Proven Solution● The right approach● An Ultimate Growth Opportunity
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Ecosystem Problems
Software Developer
● Business knowledge● User understanding● Adequate technical exposure● Changing requirements● Processes● Time pressure
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Ecosystem Problems
Customers and End-users
● Customers: Seem happy– Requirement changes
are accommodated
– Product Customization
● End-users: Hardly usable solution– What was the need?
– Giving requirements meanssuggesting features
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Ecosystem Problems
Business Owners
● Time pressure, matching the competition● People motivation, commitment issues● Product seems accepted (aka successful)● Failing development processes● Maintenance issues
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Why worry?
Understanding a simple fact
The binding element betweenthe Business, its People (us) and its Customers is
The Product
Product suffers – everybody suffers
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A Successful Product
● High user experience(not necessarily, Usability)
● Maximum profits(not annual turnover)
● Committed people(not the head-count)
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Magic Potion
Business
Users Technology
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Usability andUser Experience
Everyone knows it
Nobody really understands
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The best interface is no interface
“The real problem with the interface is that it is an interface. Interfaces get in the way. I don't want to focus my energies on an interface. I want to focus on my job... I don't want to think of myself as using a computer, I want to think of myself as doing my job.”
- Donald Norman
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Usability
The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a
specified context of use.
- In simple words -Ease of use and learnability of a human-made object
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Sample Case Study
Ref: http://www.nngroup.com/articles/optimizing-a-screen-for-mobile-use/
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Usability
● Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design?
● Efficiency: Once users have learned the design, how quickly can they perform tasks?
● Memorability: When users return to the design after a period of not using it, how easily can they re-establish proficiency?
● Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors?
● Satisfaction: How pleasant is it to use the design?
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User Experience
A person's perceptions and responsesthat result from the use or anticipated use
of a product, system or service
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(Overall) User Experience
Single experiences influence the overall user experience: the experience of a key click affects the experience of typing a text message, the experience of typing a message affects the experience of text messaging, and the experience of text messaging affects the overall user experience with the phone. The overall user experience is not simply a sum of smaller interaction experiences, because some experiences are more salient than others. Overall user experience is also influenced by factors outside the actual interaction episode: brand, pricing, friends' opinions, reports in media, etc.
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Influences on User Experience
Many factors can influence a user's experience with a system. To address the variety, factors influencing user experience have been classified into three main categories:● user's state and previous experience● system properties, and● the usage context (situation)
Studying typical users, contexts, interactions and resulting emotions help in designing the system.
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Designing Usability
Yes – Usability Engineering
UCD, Design Thinking etc.
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Designing User Experience
?
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Hassenzahl's Model for UX
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You can design for better User ExperienceBut you cannot design User Experience
http://www.smashingmagazine.com/2011/03/15/why-user-experience-cannot-be-designed/
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Categorization of Product Attributes
Manipulation Identification
EvocationStimulation
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Manipulation
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Identification
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Stimulation
Gmail
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Evocation
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What kind of experience is this?
Perceptions
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User-Centered Design Process
As a formulafor building better products
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Usability - Engineering
● Early focus on users and tasks (Analyze)● Empirical measurement (Test)● Iterative design (Fix and Enhance)
User Centered Design● The design is based upon an explicit understanding of users, tasks and
environments.● Users are involved throughout design and development.● The design is driven and refined by user-centered evaluation.● The process is iterative.● The design addresses the whole user experience.● The design team includes multidisciplinary skills and perspectives.
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User Centered Design
All about Users● Who are they?● What are their tasks and goals?● What is their past experience levels?● What functions do they need?● What prior information and training would they need?● How do they expect the system to behave?● What are the extreme environments?● Is the user multitasking?● Does the interface utilize different inputs modes such as touching, spoken,
gestures, or orientation?
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Design thinking
An alternative approach for problem-solving
Research
Define
Ideation
Prototype
Choose
Implement
Learn
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Practical UCD Process
Business
Users Technology
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... but we already have a process
Problem #1
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40Excellent collection of articles on: http://www.uxmatters.com/topics/agile-ucd/
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Other practical problems
● Customer???● No developer-customer links.● No direct access to users● Company vision not properly
understood● Business model behind the
Product is unknown● Too specific requirements● Non-existent prototyping stage
Company Culture
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In search of a solution
Too many problems. Where to start?
Creeping never helps
You can keep complaining your whole lifeand stay where you are
-or-Start fixing yourself
and go places
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Few things that can work
● Very first thing – ask for information, that's your right● Keep questioning what works● Be a risk taker and take chances● Always be open to making changes in response to what people say and to
what happens● Create shared plans and agendas● Be fully present and engaged● Keep moving forward● Focus on the good of the whole● Let yourself lose control● Self organize
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Growth
Seeking Opportunity in the Problem
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Elements for overall evolution
● Continuous learning● Develop trust● Help others● Believe in yourself● Stay high on productivity
Communication
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Communication is the key
● Its a process of transferring signals/messages● Courage – say it● Practice
– Body language & eye contact
– Tone and pitch of your voice
– Language skills
– Crucial conversations
● Be a good listener
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At Crucial Conversations
We either run away, or fight.
Instead,
Handle them better
● Watch yourself. Don't react. Act.● Make it safe, explain motive, gain trust.● Share facts & each other's stories. Find a mutual purpose.● Genuinely explore options. Compare. Keep a open mind.● Act on it. Decide how you'll decide. Roles. Follow-up.
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Being Best at anything is not possibleUnless you're first Good at being a Human
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Something to read
Books
● How to win friends and influence people- Dale Carnegie
● Crucial Conversations- Kerry Patterson and Joseph Grenny
● The art of explanation- Lee LeFever
● Lead with a story- Paul Smith
● The art of thinking clearly- Rolf Dobelli
● Becoming a technical leader- Gerald Weinberg
● Don't make me think- Steve Krug
● Design of Everyday Things- Don Norman
● Rework- Jason Fried and David Hansson
Links on Usability, User Experience and UCD
● http://www.nngroup.com/articles/● http://www.uxmatters.com/● http://www.smashingmagazine.com/usability-and-user-experience/● http://uxmag.com/● http://www.uxbooth.com/● http://www.codinghorror.com/blog/2007/06/the-three-faces-of-about-face.html● http://www.allaboutux.org/ux-definitions● http://hcibib.org/● http://www-01.ibm.com/software/ucd/designconcepts/whatisUXD.html● http://www.interaction-design.org/encyclopedia/interaction_design.html● http://uxi-ams-2010.adaptivepath.com/● http://mxconference.com/2012/videos/● http://ux.stackexchange.com/ ● https://www.coursera.org/course/hci● http://www.youtube.com/playlist?list=PLF4A01617834A0FB6
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Summary
● ProblemProduct suffers,Everyone suffers
● SolutionUCD/Design Thinkingwith Agile
● ApproachNo team – No process.Improve the team culture,Start with ourselves
Opportunity for Growth
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http://www.quora.com/Kumar-Bhot/answers
http://www.linkedin.com/in/kumarbhot
@UsableBytes