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Devilish Delights

Devilish Delights

Jada Castillo & Sydney Lindsey

Grade: 11th

Age: 16 & 17

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Mission Statement

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Mission Statemento We strive to ensure everyone can enjoy a dessert

both delicious and to their liking. There are wide varieties of people with different eating habits and

Devilish Delights guarantees that no one is excluded.

Opportunityo We are able to provide sweets that are both flexible

to your eating habits and delicious at the same time. Maybe you are gluten intolerant or a vegan. Our bites are not only tasty, but are put on a stick for a fun and convenient twist.

Business Profile Type of Businesso Retail

o Our business provides rich tasting cheese cake bites on a stick

o We make them gluten free for those who are gluten intolerant and health conscious

o Vegans aren’t excluded either because of our specially made vegan cheese cakes

Legal Structureo Partnership

o Combined skills benefit the company

o We will share profits and ideas

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Qualificationso We are qualified to run this business because:

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15 years of cooking experience (combined)

Will have our ServSafe Certification

Have excellent customer service skills

Market AnalysisIndustry Name Catering Services

Industry Size $7 billion

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Total Population Connecticut

Target Market Middle to upper income adults with an average household income of $35,000 or greater

Potential Market We plan to target 5% our first year of business

3,580,709

2,934

58,685

Total Population

Target Market

Potential Market

77

• Demographicso Middle to upper income adults

with an average household income of $35,000 and greater

• Geographicso Connecticut

• Psychographicso party planners, people with a sweet

tooth, those who enjoy social gatherings, etc

• Buying Patterns• Willing to spend what it takes for

appetizing, specialty desserts

Target Market Segment

Competitive Advantage

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Devilish Delights

Juniors Most Fabulous

Cheese Cakes and Desserts

The CheeseCake Factory

Affordable

Quality of Product/Service

Price

Location

Reputation/Brands

Unique Factors/Knowledge

Expensive Affordable

Good Very Good Excellent

Variety Don’t just serve cheese cake

Bites on a stick;

customizable

Online Nationwide Online

Good Very good Excellent

Factors

Marketing Mix

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People Product Place Price Promotion

Adult males and females with an average yearly income of $35,000+

• Business cards• Website• Word of mouth• Social networking

Connecticut

Customizable bite size cheese cakes on a stick (gluten-free/vegan/regular)

Affordable prices

Promotional Mix

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Advertising Business cards, website $30.00

Publicity Word of mouth, Facebook, website, Twitter $0.00

Personal Selling

Taste testing in Whole Foods store, local Farmer’s Markets, Chambers of Commerce

$35.00

Sales Promotion Holiday/ event discounts $10.00

Other Philanthropy tags/ pins $3.00

Total Monthly Promotional Expense $78.00

Promotional Expense MonthlyAmount

Cost of Materials/Labor

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MaterialsMaterial Description Cost/Total Quantity Cost per Unit

Box $7.75/25 $0.31

Cellophane $3.30/1 roll $0.12

Cupcake Liner $0.59/20 $0.36

Pretzel stick $1.47/34 $0.48

Cheese Cake Recipe $10.22 $10.22

Total Material Cost per Unit $11.49LaborLabor Cost per Hour Time (in Hours) to

Make One UnitLabor Cost per Unit

$8.25 10 mins. Or .16 hr $1.32Total Labor Cost per Unit $1.32

COGS (per Unit) $12.81

One dozen pack of cheese cake bites (Vegan, Gluten-free, Regular)

Description of One Unit of Sale:

Economics of One Unit

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Selling Price (per Unit) $30.00(plus shipping and handling)

COGS (per Unit) $12.81

Other Variable Expenses (per Unit) $0.00

Total Variable Expenses (per Unit) $12.81

Contribution Margin (per Unit) $17.19

Description of One Unit of Sale:

One dozen pack of cheese cake bites (Vegan, Gluten-free, Regular)

Average Monthly Fixed Expenses

Fixed Expense Average Monthly Expense

Insurance ($250K Liability) $37.50

Salary $100.00

Advertising $78.00Depreciation (Laptop, Cell phone, Fridge, Oven, Baking Equipment)

$25.36

Rent/ Utilities (commercial kitchen) $100.00

Total Average Monthly Fixed Expenses $340.86

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Time-Management PlanSchedule for a Typical Week

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Total Hours in a Week = 168

School

New Business

Work

Free Time

48

25

42

53 Hours

Hours

Sydney

School

New Business

Work

Free Time

48

33

37

50 Hours

Hours

Jada

Monthly Sales ProjectionsFirst Year

020406080

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Uni

ts S

old

15

Total Units Sold

454

Monthly Break-Even Units

16

In an average month, the company will begin to make a profit after selling units.20

$340.86 $17.19

= 20

Monthly Fixed Expenses =Contribution Margin per Unit

Monthly Break-Even Units

Projected Yearly Income StatementFirst Year

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Selling Price per Unit $30.00

Number of Units Sold 454

Total Sales $13,620.00

Variable Expenses $5,815.74

Contribution Margin $7,804.26

Fixed Operating Expenses $4,090.32

Pre-Tax Profit $3,713.94

Taxes @ 15% $557.09

Net Profit $3,156.85

Start-Up InvestmentStart-Up Expenditures

Item Where Will I Buy This? Cost

Start up ingredients and materials

BJ’s $150.00

Computer and Cell phone

Rent-A-Center/ T-Mobile Already own

ServSafe Certification Culinary School $350.00

Partnership Agreement Weber & Myers, LLC $150.00

Business Cards Vistaprint.com $19.99

DBA City of Hartford $10.00

Total Start-Up Expenditures$660.00

Cash ReservesEmergency Fund $ 330.00Reserve for Fixed Expenses $ 1,022.58

$2,012.58Total Start-Up Investment18

ROS & ROIROS: Return on Sales

For My Business: DollarEquivalent =

19

ROI: Return on Investment

For My Business: DollarEquivalent =

$3,156.85 $13,620.00 X 100 = 23%

$3,156.85 $2,012.58 X 100 = 157%

$0.23

$1.57

Financing Strategy

Source Amount Debt Equity

Personal Savings $1,012.00

Relatives/Friends$1,000.58

Totals $2,012.58

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$2,012.58Total Start-Up Investment

Business Responsibility& PhilanthropyPhilanthropy

o We plan to give 3% of our net profits to UNICEF Humanitarian Hunger Relief For Children

Business Responsibilityo Advertising it on the company website

o On posters around the community

o Putting it on our business cards

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Business & Personal Goals

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Hire employees for larger jobs

Create contests to help with business sales and reputation

We plan to go to college to further our education

Run the business part-time to earn extra money during our college years

Business Personal

Open a store front or studio where we could work in a business environment

Expand to neighboring states other than Connecticut

Shor

t-Ter

mLo

ng-T

erm J: I plan to pursue a job

in Criminal Justice or the Arts

S: I plan to pursue a job in Physical Therapy

There’s a little DEVIL in every bite.

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Thank you for your consideration.

Devilish Delightswww.DevilishDelights-Bites.webs.com

Website Under Construction!!