Development of the Digital Society

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D21 - Digital Index 2014 - Development of the German Digital Society A survey of “Initiative D21”, Berlin, 17th of July 2015 Dr. Uwe Dumslaff

Digitalisation pays off

Copyright © Capgemini 2015. All Rights Reserved

2 D21-Digital Index 2014_EN 150717.pptx

Revenue genera*on efficiency

Indicators:

!  Revenue/ employee

!  Fixed assets turnover (revenues/ property, plant & equipment)

-‐2%*

Leadership capability

Digital Cap

ability

FASHIONISTAS… DIGITAL MASTERS…

BEGINNERS CONSERVATIVES…

Profitability

Indicators:

!  EBIT margin

!  Net profit margin

Leadership Capability

Digital inten

sity

* Performance average of corporaEons in the specific quadrant compared to overall industry average Source: Capgemini ConsulEng-‐MIT analysis, 2012

Digitalisation pays off – example: eGovernment



Source: Capgemini, EU E-Government Benchmark 2015

Where are we with Digitalisation? For Germany, D21 measures this in a yearly index



! Objective: Measuring the level of digitalisation and its development in the population

! The digital agenda emphasizes the relevance and diversity of digital topics

! Hence the high need for appropriate research ! The only study measuring the phenomenon of »digitalisation in

Germany« as a whole and in its diversity.

Study profile



Population

Sample

Method ! Conducted as a telephone survey

(CATI)

! People in private households in Germany, at least 14 years old with a telephone connection

! Overall, about 33.000 interviews conducted in Germany

D21 measures the internet use since 2001…



37.0 41.7

50.1 52.7 55.1 58.2 60.2

65.1 69.1 72.0 74.7 75.6 76.5 76.8

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Increase in percentage points

Source: D21 D21-Digital-Index 2014 / (N)ONLINER Atlas 2014 Basis: German-speaking residential population from the age of 14 years (n = 30.140)

+0,9 +4,0

+4,9 +2,0 +3,1

+2,4

+2,7 +2,9 +0,9

+2,6 +8,4 +4,7

+0,3

… and broadband use since 2007



35.9 42.6 46.2 49.6 52.5

57.1 58.3 59.2

2007 2008 2009 2010 2011 2012 2013 2014

"  77.2% of the onliners use broadband, corresponding to 59.2% of the population

"  Increase by 0.9 percentage points in the population compared to 2013

+6.7 +3.6 +3.4 +2.9

+4.6 +1.2 +0.9

Source: D21 D21-Digital-Index 2014 / (N)ONLINER Atlas 2014 Basis: German-speaking residential population from the age of 14 years (n = 30.140)

Digitalisation is much more than connectivity! The D21 Digital Index comprises four clusters of topics



Openness •  Advantages/ relevance of

Internet •  Fears and concerns

(e.g. data privacy)

Competence •  Knowledge of digital topics

(e.g.: terms such as cloud etc.) •  Technical and digital

competence

Access •  Internet use (job/ private) •  Broadband use •  Devices available •  Internet connectivity of devices

used

Variety of use •  Digital applications used on a

regular basis by the citizens •  Average time of Internet use

D21 Digital Index

While the digital society is at a standstill, there is movement in the topic clusters



" Deadlock on a medium level " Citizens have embraced the digital world " However, there is still need for improving the digital competences

51.3 (2013: 51.2)

56.9 (2013: 54.2)

Access Variety of use

Competence Openness D21 Digital Index

41.5 (2013: 40.3)

47.8 (2013: 50.3)

54.9 (2013: 53.9)

Not everyone is equally open for digitalisation ...



Outside sceptic (2013: 28.9%)

Occasional home user (2013: 27.9%)

Cautious pragmatist (2013: 9.5%)

Reflective professional

(2013: 15.4%)

Passionate onliner

(2013: 15.0%)

Smart mobile user

(2013: 3.2%)

18%

13%

6%

26%

7%

30%

As a result, great differences exist within the digital society



D21 Digital Index Germany 2014

(2013: 51,2)

51,3

Outside sceptics (=26% of the society)

Aged 70+

Aged 20-29

Smart mobile users (=6% of the society)

High formal education

Low formal education

There are wide differences between the groups, here an example from the “Access” sub-index





12.1 77.1

Access

There are wide differences between the groups, here an example from the “Access” sub-index



Access



15% Internet use 100% 5% Mobile Internet use 84%

12% Smartphone use 88% 72% Use of normal cell phones 32%

There are wide differences between the groups, example from the “Competence” sub-index



Compe-tence


Question: Please state which of the terms you would be able to explain. Basis: outside sceptics: n=397, smart mobile users: n=174


LTE 2% Cookies 3% Apps 26%

Social networks 32% Cloud 5%

Smart grid 1% Homepage 34%

Antivirus software 33% Internet of things 3%

Chat/ messenger 13%

LTE 68% Cookies 81% Apps 99%

Social networks 100% Cloud 81% Smart grid 21%

Homepage 95% Antivirus software 93%

Internet of things 22% Chat/Messenger 97%

There are wide differences between the groups, example from the “Openness” sub-index



Open- ness



32% Since I know too little about computers, Internet, and technology topics, I‘m afraid of using them.

6%

53% I am concerned that my personal data might be accessible over the Internet.

64%

9% If the Internet no longer existed tomorrow, this would have very negative implications for my daily life.

77%

11% When I need information, I first search for on the Internet.

98%

Question: Please state on a scale from 1 to 5, to what extent you agree. 1=»do not agree at all «, 5=»fully agree«. Illustration features top-2 boxes, basis: outside sceptics: n=397, smart mobile users: n=174

Conclusion



!  Status of the digital society in Germany •  The overall index remains unchanged •  The competence has deteriorated •  The use of Internet and broadband is stagnating

!  We cannot be indifferent to the stagnation •  Internet use is now an essential means of participation •  Businesses that ignore digitalisation are in danger

!  Germany uses the index to fuel the discussion about digitalisation •  Government set a Digital Agenda – tracked by Parliamentary committee on the Digital Agenda •  Discussions are good at a society and political level but every actor in society needs to define

their digitalisation strategy !  …and never forget: many solutions for digitalisation are at an European level !

The D21 initiative thanks its partners from the fields of business, research, and the public sector!



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