Development of Posters with Audience Feedback (Connor O'Reilly)
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- 1. Development of my short-film poster with audience feedback Connor OReilly 9290
2. Draft #1 This is my first draft of my short-film poster. It is a hand drawn picture of a dangling phone. It is quite a unique, simple image which is the effect that I want my poster to give off. 3. Computer Draft #1 This is my first computer draft of my short-film poster. It includes the dangling phone that I drew, the logo for The Ordinary, a basic tag-line and production credits. The feedback that I got from this poster suggested that there was a lot to be improved on. Our target audience is a male/female between the age of 16 24. I like the phone but the colour of it is a little bit washed out. Member of Our Target Audience Its a little bit too plain. Media Student This feedback has told me that I need to make the phone a bit darker through the Brightness & Contrast option in Photoshop and that I need to add an interesting background to it to make it more attractive to look at. 4. Computer Draft #1 (Version 2) This is the second version of my first computer draft. It has the same features as before just with a different composition of images to see what feedback I get. The feedback shows that I probably will not use this composition because of the large amount of dead space on the poster. There is too much dead space in this poster, it needs to be much more interesting to look at. Media Student This feedback tells me that I need to add an interesting background to try and get rid of any dead space in my poster. 5. Computer Draft #2 This is my second computer draft of my poster. As you can see I have added a grey radial gradient as the background which effectively draws the audiences attention to the dangling phone. Self-criticism = I need to add some production company logos to accompany the production credits and make the text smaller in the production credits. I like the background because it makes you focus on the phone but overall it is still a bit boring. Member of Our Target Audience Self-criticism = The tag-line needs to be changed to include all members of the group along the lines of A Story By Connor OReilly, Liam Wright & Hannah Driver. This feedback tells me that I need to make the background even more interesting, perhaps using other images. 6. Computer Draft #3 The main developments in my third computer draft are the new images in the background, the tag-line change, the smaller and darker phone and the logos below the production credits. The royalty-free images in the background are of different things that link to what our main character does everyday like an alarm clock, toothbrush, etc. It tackled the problem of dead space and strongly linked the poster with the film. I like the little images in the background Media Student I like how the shadow behind the phone makes the whole poster look 3D Member of Our Target Audience 7. Computer Draft #4 [FINAL] This is the final copy of my short-film poster. The main development was just the centralisation of the logo and the winding of the phone cord around the I in the logo. I made the phone cord wind around the logo because I thought it would add to the 3D effect, and would be another unique feature. I really like it Media Student The sketch of the phone is a really good feature A Member of Our Target Audience 8. Conclusion This presentation shows how I developed my poster from the drawn draft to computer drafts to this final copy on the right. I have been able to make these developments because of the audience feedback I have received through focus groups with my media class and asking members of our target audience for their feedback too. This has highlighted how important audience feedback is when making a poster for a film because it allows you to get a perspective from a member of your target audience which is important to have and it allows you to make developments that give the best possible results.