DEVELOPMENT - marriott.com · MOXY HOTELS | 7 Moxy is our newest brand and is a combination of two...

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DEVELOPMENT

Transcript of DEVELOPMENT - marriott.com · MOXY HOTELS | 7 Moxy is our newest brand and is a combination of two...

D E V E L O P M E N T

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MOXY IS A NEW WAY OF TRAVELING IN WHICH ‘SMALLER’ IS CONCENTRATION, NOT REDUCTION.

THE PRICE DOES NOT DEFINE OUR OFFERING; IT’S A PLEASANT SURPRISE.

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SMART

FUN

UNEXPECTED

SURPRIS ING

THOUGHTFUL

UNCLUTTERED

SEAMLESS

SP IR ITED

VIBRANT

ATTITUDE

UNCOMPROMIS ING

PLAYFUL

COMMUNAL

CONSCIENTIOUS

YOUNG-AT-HEART

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IN THE BOOK

M A K I N G O F M O X Y M O X Y B E G I N N I N G S

W H Y M O X Y N O W

G U E S T P R O F I L E

P H I L O S O P H Y

C O R E V A L U E S

W H A T ’ S I N S I D E O F T H E H O T E L T H E N O W

P U B L I C S P A C E

P U B L I C S P A C E L A Y O U T

Z O N E S

B & F E X P E R I E N C E

B & F L A Y O U T

G U E S T R O O M & B A T H R O O M

G U E S T R O O M & B A T H L A Y O U T

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M A K I N G O F M O X Y M O X Y B E G I N N I N G S

W H Y M O X Y N O W

G U E S T P R O F I L E

P H I L O S O P H Y

C O R E V A L U E S

W H A T ’ S I N S I D E O F T H E H O T E L T H E N O W

P U B L I C S P A C E

P U B L I C S P A C E L A Y O U T

Z O N E S

B & F E X P E R I E N C E

B & F L A Y O U T

G U E S T R O O M & B A T H R O O M

G U E S T R O O M & B A T H L A Y O U T

S U B J E C T M A T T E R T O O L S & R E S O U R C E S

P O W E R O F M A R R I O T T P O W E R O F M A R R I O T T

W H E R E M O X Y F I T S I N T O M A R R I O T T

W E H A V E D O N E I T B E F O R E

M O X Y O N T H E M A P M O X Y O N T H E M A P

M O X Y I N T H E P R E S S

G E T M O X Y !

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MOXY BEGINNINGS

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Moxy is our newest brand and is a combination of two powerful Moxy is our newest brand and is a combination of two powerful

forces, Marriott International and Inter Hospitality Holding. forces, Marriott International and Inter Hospitality Holding.

Marriott international has 4000 open hotels and a proven histor y Marriott international has 4000 open hotels and a proven histor y

of growing some of the most successful hotels. Inter Hospitality of growing some of the most successful hotels. Inter Hospitality

Holding brings its rich construction experience. The brand was Holding brings its rich construction experience. The brand was

developed in response to a clear oppor tunity in the economy developed in response to a clear oppor tunity in the economy

sector in Europe which is highly fragmented and largely driven by sector in Europe which is highly fragmented and largely driven by

independent players. Moxy now breaks the compromise between independent players. Moxy now breaks the compromise between

style and value.

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A NEW TARGET HAS FORMED | THEY HAVE UNCOMPROMISING EXPECTATIONS

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A NEW TARGET HAS FORMED | THEY HAVE UNCOMPROMISING EXPECTATIONS

The expectations of the Millennial traveler have evolved greatly The expectations of the Millennial traveler have evolved greatly in recent years - in recent years - they do not believe in compromises, requiring not only distinctive style, but memorable valuenot only distinctive style, but memorable value. They are keenly aware of their choices, gravitating towards experiences that are aware of their choices, gravitating towards experiences that are not only rich in vibrancy and attitude, but also great value.not only rich in vibrancy and attitude, but also great value.

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THEY ’RE F IERCELY INDEPENDENT

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Millennial customers are confident and self-awareMillennial customers are confident and self-aware - well versed in how to travel in today’s tech enabled world. They appreciate the idea how to travel in today’s tech enabled world. They appreciate the idea of hospitality over service: they want to be welcomed, and to of hospitality over service: they want to be welcomed, and to

help-themselves. They realize that self-ser vice is the best ser vicehelp-themselves. They realize that self-ser vice is the best ser vice.

THEY ’RE F IERCELY INDEPENDENT

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THEY ’RE FUN AND ENERGETIC

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Despite their independent flair, Despite their independent flair, these travelers like to connect to fellow free spirited travelers to fellow free spirited travelers on their own terms; they are independent tribesmen. They draw energy from vibrant are independent tribesmen. They draw energy from vibrant places. They see hotels less as a place to rest, and more as an places. They see hotels less as a place to rest, and more as an

oppor tunity to engageoppor tunity to engage.

THEY ’RE FUN AND ENERGETIC

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WHY MOXY NOW | R ISE OF L IFESTYLE ECONOMY DRIVEN BRANDS

THESE BRANDS OFFER A GREAT EXPERIENCE (NOT JUST PRODUCT) AT A GREAT PRICE.

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WHY MOXY NOW | R ISE OF L IFESTYLE ECONOMY DRIVEN BRANDS

THESE BRANDS OFFER A GREAT EXPERIENCE (NOT JUST PRODUCT) AT A GREAT PRICE.

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GUEST PROFILE

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They choose a brand that personally resonate with – fun and They choose a brand that personally resonate with – fun and They choose a brand that personally resonate with – fun and They choose a brand that personally resonate with – fun and youthful in spirit, fashion forward in design, and ahead of the youthful in spirit, fashion forward in design, and ahead of the youthful in spirit, fashion forward in design, and ahead of the youthful in spirit, fashion forward in design, and ahead of the curve in technology - one that allows them to move through the curve in technology - one that allows them to move through the curve in technology - one that allows them to move through the curve in technology - one that allows them to move through the world without borders - Moxy.world without borders - Moxy.world without borders - Moxy.world without borders - Moxy.

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PH ILOSOPHY

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Moxy offers a new way of traveling in which smaller is Moxy offers a new way of traveling in which smaller is concentration, not reduction. In which affordability is not a concentration, not reduction. In which affordability is not a sacrifice of style, nor a loss of comfor t. When we say ‘less is sacrifice of style, nor a loss of comfor t. When we say ‘less is more’, we accentuate more. Not less. more’, we accentuate more. Not less.

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CORE VALUES

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Moxy’s brand essence is best captured in Moxy’s brand essence is best captured in Now & Wow.

Moxy is Moxy is thoughtfulthoughtful. Every detail has been executed with the . Every detail has been executed with the . Every detail has been executed with the costumer’s needed in mind. costumer’s needed in mind.

Moxy is spirited - always buzzing with high energy, interesting people - always buzzing with high energy, interesting people and an energetic crew. and an energetic crew.

Moxy is fun. Until now what the competition offered was tired and . Until now what the competition offered was tired and basic – stripped of personality. Inclusive and young at hear t, we basic – stripped of personality. Inclusive and young at hear t, we challenge the status quo to shows the world what “moxie” challenge the status quo to shows the world what “moxie” really means.

WHAT’S INS IDE OF WHAT’S INS IDE OF WHAT’S INS IDE OF THE HOTELTHE HOTEL

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THE NOW | PUBL IC SPACE

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From the top of its ribboned façade to the bottom of its From the top of its ribboned façade to the bottom of its concrete polished floors, from the floor-to-ceiling ar t walls to concrete polished floors, from the floor-to-ceiling ar t walls to the iconic guest lift, Moxy design and style is seriously considered the iconic guest lift, Moxy design and style is seriously considered and playfully executed. As an extension of Moxy’s youthful and and playfully executed. As an extension of Moxy’s youthful and uncompromising voice, design is crisp, ear thy and fun. Moxy uncompromising voice, design is crisp, ear thy and fun. Moxy materials are natural and interesting, lighting is always appropriate materials are natural and interesting, lighting is always appropriate and occasionally inventive.and occasionally inventive.

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THE NOW | LAYOUT

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INDIVIDUAL / PERSONAL

ZONE 1

A lso known as the peace and quiet

zone , th i s area i s des igned for

undis turbed so lo or mel low smal l -group

pur su i t s . Th ink introver t : engag ing mind ,

qu iet vo ice .

ZONE 2

A l i t t le more act ive , the Welcome ,

which incorporates entr y and l i v ing

room features ba lances which need to

happen now with what might happen

next . Check- in , check-out , hang out .

THE NOW | ZONES

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ASSEMBLY / GATHERINGS

ZONE 2

A l i t t le more act ive , the Welcome ,

which incorporates entr y and l i v ing

room features ba lances which need to

happen now with what might happen

next . Check- in , check-out , hang out .

ZONE 3

Now th ings are s tar t ing to

heat up. The co lor pops ,

l i ghts spar k le and so does

the mood.

ZONE 4

This i s where the buzz l i ves . The

u l t imate conver sat ion p i t mashes wi th the

h igh ener gy DJ-dr iven par ty space .

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THE NOW | B&F EXPERIENCE

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The Moxy B&F Strategy was thoughtfully designed with the target The Moxy B&F Strategy was thoughtfully designed with the target in mind - seamless, smar t and fun. Our 24/7 self-ser vice concept in mind - seamless, smar t and fun. Our 24/7 self-ser vice concept gives our guests access to what they want, whenever they want gives our guests access to what they want, whenever they want it. The layout allows guest to hang at their own pace - on a it. The layout allows guest to hang at their own pace - on a couch with mobile device in hand or in the scene at the bar with couch with mobile device in hand or in the scene at the bar with beverage in hand. Regardless of which path they choose, you can beverage in hand. Regardless of which path they choose, you can always sense the energy - morning, noon or night. Moxy is a fun always sense the energy - morning, noon or night. Moxy is a fun place to be. place to be.

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THE NOW | B&F LAYOUT

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THE NOW | B&F LAYOUT

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GUEST ROOM & BATH

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When it’s time to get away from it all, the Moxy guest retreats to When it’s time to get away from it all, the Moxy guest retreats to private quar ters designed for luxurious downtime. Here, comfor t private quar ters designed for luxurious downtime. Here, comfor t meets style with natural, organic materials in rich, neutral tones, meets style with natural, organic materials in rich, neutral tones, high-thread-count bedding, upscale bath amenities, flat-screen high-thread-count bedding, upscale bath amenities, flat-screen televisions and convenient USB por ts. A vibrant, signature “ar t televisions and convenient USB por ts. A vibrant, signature “ar t wall” makes a surprising statement in each room. Recharged and wall” makes a surprising statement in each room. Recharged and refreshed with their moxy once again intact, guests are grateful for refreshed with their moxy once again intact, guests are grateful for the small oasis of The Quar ters and ready to face the world anew.the small oasis of The Quar ters and ready to face the world anew.

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GUEST ROOM & BATHROOM | LAYOUT

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GUEST ROOM & BATHROOM | LAYOUT

SQUARE METERSQUARE METERS

17 (Bathroom is 3 SQ Meters; Living Space is 14) 17 (Bathroom is 3 SQ Meters; Living Space is 14)

AMENITIESAMENITIES

42 inch TV 42 inch TV

Queen-size bed Queen-size bed

High-thread count bedding High-thread count bedding

Spacious shower Spacious shower

Wicked fast Wi-Fi and it’s free throughout the hotel Wicked fast Wi-Fi and it’s free throughout the hotel

USB por ts USB por ts

Leather chair and ottoman Leather chair and ottoman

Motion activated lights under bed Motion activated lights under bed

Air play technolog Air play technology to connect your device

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SUB JECT MATTERSUBJECT MATTER

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M O X Y H O T E L S | 4 1

TOOLS & RESOURCESTOOLS & RESOURCES

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TOOLS AND RESOURCES

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BRAND STANDARDS Technology – Total Hotel

Guest Room and Bathroom Guest Room and Bathroom

Guest Room and Bathroom – Amenities Guest Room and Bathroom – Amenities

Bedding and Linen

Rooms and Public Space – Services Rooms and Public Space – Services

B&F – Product

STANDARD OPERATING PROCEDURESSTANDARD OPERATING PROCEDURESBeverage & Food

Front Office

Front Office – Total Hotel

Housekeeping and Engineering Housekeeping and Engineering

TURNKEY PROGRAMMINGTURNKEY PROGRAMMING Music

Lighting

Scent

Food & Beverage

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POWER OF MARRIOTT

M O X Y H O T E L S | 4 5M O X Y H O T E L S | 4 5

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POWER OF MARRIOTT

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The World’s largest full ser vice hotel operator in the World.The World’s largest full ser vice hotel operator in the World.The World’s largest full ser vice hotel operator in the World.

Over 4,000 hotels in 73 countries. Over 4,000 hotels in 73 countries. Over 4,000 hotels in 73 countries.

Marriott.com is the World’s 9th largest consumer retail site. is the World’s 9th largest consumer retail site.

Marriott MobileMarriott Mobile is the 3rd largest m-commerce site in the is the 3rd largest m-commerce site in the world (behind Amazon and iTunes)world (behind Amazon and iTunes)world (behind Amazon and iTunes)

Marriott RewardsMarriott Rewards is the industr y’s most preferred loyalty is the industr y’s most preferred loyalty program with 44 million members.program with 44 million members.program with 44 million members.

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POWER OF MARRIOTT

Marriott is recognized Marriott is recognized

as one of the best

companies to work for companies to work for

and by Newsweek as and by Newsweek as

one of the biggest green one of the biggest green

companies.

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ADDITIONAL SERVICES INCLUDE:ADDITIONAL SERVICES INCLUDE:ADDITIONAL SERVICES INCLUDE:

Customized Brand and Service Training ProgramCustomized Brand and Service Training ProgramCustomized Brand and Service Training Program delivering relevant and leading-edge platformsand leading-edge platformsand leading-edge platforms

Modern Marketing Programs, Social Media and PR Campaigns Modern Marketing Programs, Social Media and PR Campaigns Modern Marketing Programs, Social Media and PR Campaigns focused on brand strategyon brand strategy

Marriott Business ServicesMarriott Business ServicesMarriott Business Services providing a shared services organization to transform HR and finance capabilitiesto transform HR and finance capabilitiesto transform HR and finance capabilities

Regional/Property MarketingRegional/Property MarketingRegional/Property Marketing eCommerce, including cluster marketing programs to supplement global campaignsprograms to supplement global campaignsprograms to supplement global campaigns

Revenue ManagementRevenue Management offering cluster revenue-management suppor t offering cluster revenue-management suppor t for General Managersfor General Managers

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WHERE MOXY F ITS INTO MARRIOTT

LUXURY LIFESTYLE FULL SERVICE

PR

ICE

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WHERE MOXY F ITS INTO MARRIOTT

FULL SERVICE SELECT SERVICE EXTENDED STAY

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WE HAVE DONE IT BEFORE

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WE HAVE DONE IT BEFORE

Marriott has a long and proven histor y of establishing and Marriott has a long and proven histor y of establishing and successfully growing global brands. Our experience and rich histor y successfully growing global brands. Our experience and rich histor y enables owners and operators to seamlessly tap into a turn key enables owners and operators to seamlessly tap into a turn key infrastructure and instantly turn on revenue, ecommerce and infrastructure and instantly turn on revenue, ecommerce and reservation engines that are the best in its industr y. reservation engines that are the best in its industr y.

Our formula for establishing new brands is tried and tested and Our formula for establishing new brands is tried and tested and our success in the select ser vice sector is par ticular ly renowned. our success in the select ser vice sector is par ticular ly renowned. Using our decades of experiences, we have a rapidly establishing Using our decades of experiences, we have a rapidly establishing scale and turning our brands into global platforms.scale and turning our brands into global platforms.

M O X Y H O T E L S | 5 5

M O X Y H O T E L S | 5 5

MOXY ON THE MAPMOXY ON THE MAPMOXY ON THE MAP

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MOXY ON THE MAP

MILAN Ma lpensa , 05 .2014

MUNICH A i rpor t , 12 .2014

BERLIN East Stat ion , 2015

LONDON Roya l Docks , 2015

LONDON Str at ford , 2015

LONDON Heathrow, 2015

FRANKFURT A i rpor t , 2015

FRANKFURT Eschborn , 2015

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MOXY IN THE PRESSMOXY IN THE PRESS

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M O X Y H O T E L S | 6 3

GET MOXY!GET MOXY!

M O X Y H O T E L S | 6 5

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2014 Mar r iot t Internat iona l . Unpubl i shed mater ia l .

A l l R ights reser ved . MARRIOTT CONFIDENTIAL AND

PROPRIETARY INFORMATION.

The contents /photogr aphy/ i l lus t r at ions of th i s

mater ia l are confident ia l and propr ietar y to Mar r iot t

Internat iona l , Inc . and may not be d i sc losed ,

d i s t r ibuted or used wi thout the wr i t ten permiss ion of

an author ized representat ive of the company. Al l o f

the mater ia l should be cons idered dr a f t ; photogr aphy

and i l lus t r at ions are for FPO.