Development Communication & Extension Lady Irwin College (University of Delhi) India

Department of Development Communication and Extension, Lady Irwin College

Department of Home Science, Faculty of Science (University of Delhi) India

OUR MISSION

To train a cadre of young women to understand and communicate the needs of the family & community for stakeholder mobilization and sustainable development.

Established in 1964… carrying forward the lineage with pride...

Building capacities for sustainable development

“Train professional development practitioners”

Content Developers, Media Designers, Trainers, Researchers, Program Managers,

Resource Mobilisers, Market Researchers, Development Journalists, Event Managers,

Consultants, Social Entrepreneurs …

Other Options:

M Sc Development Communication & Extension

B Ed, B Eld, NTT

MBA

Diploma/Certificate Courses- Journalism ,Advertising, Mass Communication, Public

Relations, Corporate Communication, Radio Jockeying, News anchoring, Sustainable

Development, Environmental Law, Training and Development, NGO Management…

… leading to associated jobs

Careers after B Sc (Hon. & Pass) Development Communication and Extension

Project Managers, Project Coordinators, Project Associates, Project Assistants…

Research Assistants, Research Associates, Research Coordinators…

Program Officers, Program Managers…

Communication Officers, Media Manager, Resource Mobilisers, Manager Fund Raising, PROs…

Manager Training and Development, Manager HR, Manager M&E…

Professors, Lecturers, Teachers, Teaching Assistants…

Consultants, Advisors, Counsellors, Freelancers, Content Writers, Script writers, Editors, Voiceover Artists…

Careers after M Sc Development Communication and Extension

Employers: Careers after B Sc & M Sc

Government Sector

Corporate Sector

Bilateral Agencies

Development Sector

Careers after M Sc Development Communication and Extension

Jobs in:

Government Sector- Ministry of Women and Child Development, Rural Development

Sports and Youth Affairs, Social Justice and Empowerment, Agriculture, Planning Commission,

Delhi Police, NIPCCD, NCERT, AIIMS, Delhi Univ., IGNOU, IP Univ., Amity Univ., IARI, ICAR,

AIR, several Central and State Universities, State Resource Centres, DIETs, MCRC-Jamia…

Corporate Sector- Hewitt Association, AC Neilson, Times of India, Hindustan Times,

Dentsply, Dabur, Indiamart, Modicare, FICCI, NIIT, Meditech, ZMQ Software Solutions…

Bilateral Agencies- UNICEF, UN Women, UNFPA, UNDP, UNIFEM, USAID, FAO,

World Bank …

Development Sector- TERI, PRIA, IPPF, CSR, NACO, VHAI, Development

Alternatives, CASP Plan, Prerna, NIUA, Helpage , Amar Jyoti Trust, Action India, Mobile

Creches, Swasthya, Pathfinders, Parivartan, Arpana Trust, Annada Foundation, Sambodhi,

AIWEFA, Women’s Coalition Trust, FORCE, NAAZ Foundation, SPYM, CMS, Draupadi Trust,

Vaish Associates Welfare Trust, Indian Alliance for Child Rights, CARE, Good Works…

Communication Media Development

Social Marketing & Advocacy

Media management

Development Journalism

Audience Research

Media Monitoring

Development Contemporary development issues

Livelihood challenges

Sustainable Development

Gender Equity

People’s Participation

Extension Pedagogy & Practice of Extension

Methods and Approaches

Programme Designing & Management

Community Development

Training and Capacity Building

Research and Evaluation

Teaching

Media

Development

Sustainable

Development Gender

Equity

Community

Processes

Extension Programme

Design & Mgt

Training &

Capacity Building

Communication

Systems

Social Marketing

& Advocacy

Thrust Areas of Curriculum

Community Media

&

New Media

Building capacities for sustainable development

Media Research &

Undergraduate Courses

Semester I:

Fundamentals of Human Communication

Semester III:

Media Systems

Semester V:

Elective 1- Development Communication & Journalism

Semester VI:

Extension Management

Elective 2- Public Relations and Advertising

B Sc Pass (5 Courses)

Semester II:

Dynamics of Human Communication

Semester III:

Communication Systems

Gender & Society

Semester IV:

Mass Communication

Extension Program Design and Management

Minor 1

Semester V:

Training and Advocacy

Development Communication

Minor 2

Semester VI:

Sustainable Development

Journalism: Theory and Practice

Advertising & Public Relations

B Sc Honours (9 Courses)

Postgraduate Courses (M Sc- 2 years)

First Year

Semester I:

Theory:

Statistics and Computer Application

Community Organization and Extension Systems

Communication Systems: Theory and Perspectives

Socio Economic Environment and Sustainable Development

Practical:

Dialoguing Change

Semester II:

Theory:

Research Methods and Seminar

Gender and Development

Program Development and Evaluation

Development Communication and Journalism: Theory and Practice

Practical:

Technologies and Skills for Planned Change-I

…Postgraduate Courses (M Sc) Second Year Semester III: Theory:

Organizational Management and Training

Communication Research, Advertising and Social Marketing

Any One of the following:

Advocacy and Behavior Change Communication

Health

Environment

Peace and Human Rights

Consumption and Public Policy

Practical:

Technologies and Skills for Planned Change-II

Internship

Dissertation

Semester IV: Theory:

Media Management

Livelihood Systems and Entrepreneurship development

Any One of the following:

Rural Marketing

Corporate Communication and Public Relations

Corporate Social responsibility

Urban Governance and Civil Society

Practical:

Technologies and Skills for Planned Change-III

Dissertation

PhD Program

Strengths of the Programme

Strong theoretical foundation

Hands on practical orientation

State of the art infrastructure

Creating understanding between:

- development issues

- program management

- media design and

- strategies for sustainable change

Developing professional skills

for emerging careers

Areas of Focus Training & Capacity Building Life Skills Training Community Media Geriatric Care Gender Resource Centers Statistical Software Developing technical writing

skills Community Outreach Youth Clubs Mahila Mandals RWAs and Eco Clubs Balwadis & Adolescent Girls’

Centers Drug De addiction Centres Gender Resource Centres Adult Literacy Centers in Women’s Health Groups

…Areas of Focus

Research & Documentation Monitoring of NRHM in Delhi Global Media Monitoring Survey Innovative Participatory Methodologies- (MSC technique, Community media, Grassroots Comics…) Gender Mapping of Development programs

Development and Field testing

Communication Material Literacy Primer +Talking Pen Multimedia Kits for training Games Talking Comics Radio programs Digital Stories Public Service Announcements (audio and video)

Recent Projects

Developing Life Skills, Vocational Training Modules and reading Material

for neo literates (SPYM) Community Radio and Hill

Women’s participation in Health Communications (IFHE, USA)

Evaluation of ASHAs under

National Rural Health Mission Delhi State (NHSRC)

Literacy Primers ‘Padhe aur

Jaane’ (Vaish Associates)

Recent Projects Game for strengthening

Life Skills ‘Flip and Turn- Have Fun and Learn’ (UNFPA)

Training program on Geriatric Care (Annada Foundation)

Training Program on Reproductive Health of adolescent girls (Vaish Associates)

Life Skills Training Module for adolescents For Today and Tomorrow (SPYM)

Collaboration with other Universities International Michigan State University-

USA

School of Communication & Journalism- Brisbane Australia

Portland State University- USA

Royal Holloway, University of London- UK

National Jammu University

MS University, Baroda

SNDT Women’s University, Mumbai

Rajasthan University, Jaipur

Punjab, Pantnagar and Hissar Agricultural Universities

Study Abroad Program

Initiated in 1999 with the Michigan State University (USA)

Hosted by the DCE Department

More than 128 students and 12 faculty members have visited MSU till 2011

The program is titled American Family & Community Lifestyles

with focus on “Strategic Communication & International Extension Systems”

Recognised amongst the top ten C4D programmes offered in the country MOU with UNICEF since 2010- • C4D Curriculum development and implementation • Capacity building of other educational for Social and Behaviour Change Communication • Setting up a National Centre for Qualitative

Research with focus on ‘The Most Significant Change Technique’

Collaboration with UNICEF

Best College Award: Lady Irwin College (University of Delhi) Department of

Development Communication and Extension for rendering service to younger generation and exemplary contribution to

the work being done in the area of substance abuse.

Distinguished Faculty Award: Dr Aparna Khanna, Lady Irwin College

(University of Delhi) Department of Development Communication and Extension

Awards and Recognition International Education and Leadership Summit Awards by

Indo Global Chamber of Commerce, Industry and Agriculture, Pune, India on March 15, 2015

Outstanding Contribution Award to Lady Irwin College (University of Delhi)- Department of Development Communication and Extension for outstanding contribution to community service on International Women’s Day

by Vishwa Yuvak Kendra, New Delhi, India

Awards and Recognition Award for outstanding contribution to community service on International Women’s Day

by Vishwa Yuvak Kendra, New Delhi, India on March 4, 2016

Department Activities Raushni Deshpande

Memorial Annual Lecture

Yuva Shakti Mela Study Abroad Program Department Founders’ Day

Internships

Placements Educational Tours

Department Activities Workshops and Seminars :

Participatory Appraisal Techniques

Life skills

Theatre

Puppetry

Comics

Script writing

Digital stories

Video Production

Audio Production

Media Designing

Editing and Production- print,

audio and video

HIV /AIDS and Reproductive Health

Gender and Development

Gender Budgeting in flagship Programs of Government of India

Women and Conflict

… activities Training and Capacity building Field testing of IEC material Community outreach Research and documentation

Participatory programming

in action

User generated content

Involving stakeholders

Experiential learning

Dialoguing change

Innovating with traditional media

Learning and sharing

Participatory community

needs assessment

Faculty 2015-16

Dr Archna Kumar Ms Sudha Sachdeva Dr Sarita Anand Dr Aparna Khanna Dr Rupa Upadhyay Dr Ruchi Gaur Ms Sweta Suman Ms Swati Kwatra Dr Sunaina Batra Ms Komita Dhanda Ms Sonia Sain Ms Kiran Chauhan Ms Shweta Prajapati

Get to know us more- Join our Facebook Group:

Development Communication and Extension, Lady Irwin College, New Delhi, India

at: http://www.facebook.com/#!/groups

Our mission: building capacities for sustainable development and training young women to develop into

“professional development practitioners”

1964…

… carrying forward the lineage with pride

Department of Development Communication and Extension, Lady Irwin College

Department of Home Science, Faculty of Science (University of Delhi) India 2016