DEVELOPMENT APPRAISAL

MEGA HOLDING SDN.BHD

ORGANIZATION CHART

Head Of Property Consultant

Amirul Asyraf

Chief Research Executive

Noor ‘Azyyati Binti IsmailChief Sales & Marketing

Executive Chief Financial Executive Executive Director

Chief Developement Executive

Proposed

Development

Mixed Development

Property Type I. Medium Single Storey Terrace House

II. Double Storey Terrace House

III. Double- Storey Shop Office

Lot Number Lot 45626

State Perak

District Manjung

Mukim Lumut

Land Area 15.0014 acres

Category of Land

Use

Agriculture

Facilities Surau, recreational park

Concept Gated and Garden

EXECUTIVE SUMMARY

THE PROPERTY

• HOUSING DEMAND• LOCATION• COMMERCIAL

SECTOR

• COMPETITOR

• SHAPE• CATEGORY OF

LAND USE• EXISTING

CONDITION OF LAND

• LOCATION• LAND TENURE• ACCESSIBILITY• TOPOGRAPHY

STRENGTH WEAKNESSES

OPPORTUNITIESTHREAT

S.W.O.T. ANALYSIS

• POPULATION IN MANJUNG, 2010

• INCOME TRADE IN MAJUNG PERAK, PERAK, 2012

Source: Department of Statistics Malaysia, 2010

Source: Department of Statistics Malaysia, 2012

ECONOMIC FEASIBILITY STATE 2009 2012 Average Annual

Growth Rate (%)

W.P.Kuala Lumpur 5488 8586 14.9

W.P.Labuan 4407 6317 12.0

Perlis 2617 3538 10.1

Terengganu 3017 3967 9.1

Negeri Sembilan 3540 4576 8.6

Sabah 3102 4013 8.6

Kedah 2667 3425 8.3

Perak 2809 3548 7.8

Kelantan 2536 3168 7.4

Johor 3835 4658 6.5

W.P. Putrajaya 6747 8101 6.1

Serawak 3581 4293 6.0

Selangor 5962 7023 5.5

Pulau Pinang 4407 5055 4.6

Pahang 3279 3745 4.4

Melaka 4184 4759 4.3

Malaysia 4,025 5000 7.2

• SINGLE STOREY TERRACE HOUSE

• DOUBLE STOREY TERRACE HOUSE

MARKET FEASIBILITY

Year Existing

stock

Incoming

supply

Planned

supply

2010 6,766 376 1,526

2011 7,175 702 1,601

2012 7,508 885 1,685

2013 7,903 1,236 1,622

2014 8,661 1,540 1,446

Year Existing

stock

Incoming

supply

Planned

supply

2010 13,247 666 561

2011 13,637 926 304

2012 13,832 1,394 437

2013 13,906 1,736 305

2014 14,071 1,512 330

Source : Property Market Report (2010-2014)

• DOUBLE STOREY SHOP OFFICE

Year Existing

stock

Incoming

supply

Planned

supply

2010 3,847 47 1,295

2011 3,918 132 1,273

2012 3,967 246 478

2013 4,048 362 375

2014 4.060 350 414

Source : Property Market Report (2010-2014)


Source: Property Market Report from year 2010 to year 2014

SELLING PRICE

YEAR PRICE SINGLE

STOREY TERRACE

PRICE DOUBLE

STOREY TERRACE

DOUBLE STOREY SHOP

OFFICE

2010 140,000 258,000 320,0002011 178,800 288,800 350,0002012 198,737 334,130 395,0002013 209,263 367,000 380,0002014 219,726 385,350 399,000

• DOUBLE STOREY TERRACE HOUSE


Type Location Number of unit Price

single storey terrace house

Intermediate lot

Corner lot

125

10

RM 200,000

RM 210,000

Double storey terrace

Intermediate lot

Corner lot

78

6

RM 320,000

RM 336,000

Double storey shop office

Intermediate lot

Corner lot

55

5

RM 418,000

RM 438,900

SELLING PRICE FOR PROPOSED DEVELOPMENT

PROPOSED DEVELOPMENT

Type of

property

Lot

Area

(sq.ft.)

Units Percentage

(%)

single storey

terrace house

20’ x 65’ 135 28%

Double storey

terrace house

20’ x 70’ 84 19%

Double storey

shop Office

30’ x 70’ 60 13%

LAYOUT PLAN


FLOOR PLAN

Structure : Reinforced concrete framework.

Roof : Concrete roof tiles

Wall : Brick wall plastered on both side

Floor : Ceramic floor tiles

Windows : Aluminum window with tinted glass

Doors : sliding door and flash door

• DOUBLE STOREY TERRACE HOUSES







Staircases : reinforcement concrete

staircase.








Staircases : reinforcement concrete

staircase.

PRODUCT

• related to the needs and wants of people

PLACE

• located near with city

PRICE

• set accordingly to the current market and the surrounding area

PROMOTION

• assorted strategies of promoting the product

MARKETING OBJECTIVESTo make sure the

marketing tools used are within

the marketing

budget

To make sure the proposed

development will give profit and

benefit

To make sure the

product of the

development will be

completely sold within 12 months

period

To achieve the mission and vision of

the proposed

development

MARKETING MIX

PRE-MARKETING STRATEGIES

Analyzing market Competitiv

e pricing

MARKETING PROMOTION

Pre-launching

Launching

ceremonyDiscount for early

birds

Free lawyer

fee

MARKETING TOOLS

business card & website

Flyers & Brochure

Showroom

Billboard and bunting

TARGET MARKET

Geographic segmentation

Demographic segmentation

Psychographic segmentation

FINANCEGROSS DEVELOPMENT VALUE RM 76, 402, 300

(-)

GROSS DEVELOPMENT COST RM 59, 747, 381

DEVELOPER’S PROFIT RM 16, 654, 920

DEVELOPERS PROFIT ON GROSS DEVELOPMENT VALUE

DEVELOPER PROFIT = 16,654,920 X 100= 22%

GROSS DEVELOPMENT VALUE 76,402,300

DEVELOPER PROFIT ON TOTAL DEVELOPMENT COST

DEVELOPER PROFIT = 16,654,920 X 100= 28%

TOTAL DEVELOPMENT VALUE 59,747,381

DEVELOPMENT APPRAISAL

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