Multimedia Communication - ECE - VTU - 8th Sem - Unit 1 - Multimedia Communications
Development and Design of Multimedia Titles Unit E.
-
Upload
connor-parrish -
Category
Documents
-
view
222 -
download
0
Transcript of Development and Design of Multimedia Titles Unit E.
Development and Development and Design of Design of
Multimedia TitlesMultimedia TitlesUnit EUnit E
2
ObjectivesObjectives
Plan the titlePlan the title
Create and test the titleCreate and test the title
Multimedia design guidelinesMultimedia design guidelines
Design for interactivityDesign for interactivity
Interactive design guidelinesInteractive design guidelines
Multimedia for the webMultimedia for the web
3
Rule of Thumb Rule of Thumb Development TipDevelopment Tip
Planning Planning 80%80%
Production Production 20%20%
4
Multimedia DevelopmentMultimedia Development
Phase 1 - Planning the Title Phase 1 - Planning the Title
Develop the conceptDevelop the concept11
State the purposeState the purpose22
Identify the target audienceIdentify the target audience33
Determine the treatmentDetermine the treatment44
Develop the specificationsDevelop the specifications55
Storyboard and NavigationStoryboard and Navigation66
5
Multimedia DevelopmentMultimedia Development
Phase 2 – Creating and TestingPhase 2 – Creating and Testing
Develop the contentDevelop the content77
Author the contentAuthor the content88
Test the contentTest the content99
6
Develop the ConceptDevelop the Concept
What, in general, do What, in general, do we want the title to we want the title to accomplish?accomplish?– Support the company’s Support the company’s
vision of their productvision of their product– Brainstorm ideasBrainstorm ideas– Hold “focus group” Hold “focus group”
sessionssessions
11
7
State the PurposeState the Purpose
What, specifically, do we want to What, specifically, do we want to accomplish?accomplish?– Goals support the visionGoals support the vision– Objectives are developed from the goals Objectives are developed from the goals
and must be clear, measurable and and must be clear, measurable and obtainableobtainable
– Keeps the team focusedKeeps the team focused
22
8
Identify Target AudienceIdentify Target Audience
Who will use the title?Who will use the title?– Can use demographics, lifestyle, Can use demographics, lifestyle,
attitudesattitudes– Need to identify as large an Need to identify as large an
audience as possibleaudience as possible– Larger audience is more difficult Larger audience is more difficult
to develop forto develop for
33
9
Determine the TreatmentDetermine the Treatment
What is the look and feel?What is the look and feel?– Treatment: how the title will be Treatment: how the title will be
presented to the userpresented to the user
•ToneTone:: funny, serious, light, heavy, formal, informal funny, serious, light, heavy, formal, informal
•ApproachApproach:: amount and type of user direction for amount and type of user direction for interactivityinteractivity
•MetaphorMetaphor:: theme theme
•EmphasisEmphasis:: on various multimedia elements (budget on various multimedia elements (budget can dictate)can dictate)
44
10
Develop the SpecificationsDevelop the Specifications
What precisely does the title include, What precisely does the title include, and how does it work?and how does it work?– What will appear on each screen?What will appear on each screen?– Playback system:Playback system: platform & processor speed platform & processor speed– Elements included:Elements included:
• How sound is recordedHow sound is recorded• Design resolutionDesign resolution• Video specificationsVideo specifications• Fonts/colorsFonts/colors
– Functionality:Functionality: interactivity specifications interactivity specifications– User interface:User interface: how to navigate how to navigate
55
11
Storyboard and NavigationStoryboard and Navigation66
What do the screens look like and how are they linked?What do the screens look like and how are they linked?
12
Storyboard and NavigationStoryboard and Navigation
Navigation is linking screens via Navigation is linking screens via buttons, hypertext and hot spotsbuttons, hypertext and hot spots
Exploratory type:Exploratory type: little structure little structure (games)(games)
66
13
Storyboard and NavigationStoryboard and Navigation
Sequential type:Sequential type: linear (stories, linear (stories, books, presentations, tutorials)books, presentations, tutorials)
66
14
Storyboard and NavigationStoryboard and Navigation
Topical type:Topical type: menu/search menu/search (catalog, encyclopedia, kiosk)(catalog, encyclopedia, kiosk)
66
15
Develop the ContentDevelop the Content
How do we generate the content?How do we generate the content?
Who will be responsible for Who will be responsible for copyright/licensing issues?copyright/licensing issues?– Libraries: stock media vs. create in-houseLibraries: stock media vs. create in-house– Personnel: artists, photographers, musicians, Personnel: artists, photographers, musicians,
actors, writers, editorsactors, writers, editors
How will the content be archived and How will the content be archived and documented?documented?– Element databaseElement database
77
16
Author the TitleAuthor the Title
How do we bring it all together?How do we bring it all together?
Programmer uses scriptingProgrammer uses scripting
Designers for user interfaceDesigners for user interface
Authors for contentAuthors for content
Team members all work togetherTeam members all work together
88
17
TestingTesting
Does it work the way it was Does it work the way it was planned?planned?Usually ongoing during Usually ongoing during developmentdevelopment– Prototypes:Prototypes: proof of concept test proof of concept test– Design testing:Design testing: informal - how informal - how
user interactsuser interacts– Usability testing:Usability testing: formal - user formal - user
filmed and asked questions filmed and asked questions during interactionduring interaction
– Function testing:Function testing: does it work as does it work as planned?planned?
99
18
TestingTesting
Alpha testingAlpha testing– In-houseIn-house– Try to make it crashTry to make it crash– Document errors in bug reportsDocument errors in bug reports
Beta testingBeta testing– Select potential users to testSelect potential users to test
99
19
Multimedia Design GuidelinesMultimedia Design Guidelines
BalanceBalanceBalanceBalance
UnityUnityUnityUnity
MovementMovementMovementMovement
20
Multimedia Design Guidelines – Multimedia Design Guidelines – BalanceBalance
Distribution of optical weightDistribution of optical weight– Ability of element to attract user’s eyeAbility of element to attract user’s eye– Determined by object nature and sizeDetermined by object nature and size– Nature: shape, color, brightness, typeNature: shape, color, brightness, type
21
Multimedia Design Guidelines – Multimedia Design Guidelines – BalanceBalance
Screen positionScreen position– Symmetrical balance Symmetrical balance – Asymmetrical balance Asymmetrical balance – No balanceNo balance
Symmetrical Balance
Asymmetrical Balance
22
Multimedia Design Guidelines – Multimedia Design Guidelines – UnityUnity
Intra-screen: Intra-screen: do screen do screen elements fit elements fit in?in?
Inter-screen: Inter-screen: consistency of consistency of entire titleentire title
23
Multimedia Design Guidelines – Multimedia Design Guidelines – MovementMovement
How user’s eyes move through screen How user’s eyes move through screen elementselements
Optical center (above physical center)Optical center (above physical center)
Designer can control via:Designer can control via:– Control starting place with graphicControl starting place with graphic– Use lines to point in a directionUse lines to point in a direction– Use color gradientsUse color gradients– Have entities looking in a particular directionHave entities looking in a particular direction– Emphasize an element in some wayEmphasize an element in some way
24
Design for InteractivityDesign for Interactivity
AudienceAudience
Title typeTitle type
ContentContent
Title elementsTitle elements
25
Design for Interactivity – Design for Interactivity – AudienceAudience
Understand user’s needsUnderstand user’s needs
How does user work with the titleHow does user work with the title
26
Design for Interactivity – Design for Interactivity – Title TypeTitle Type
Access specific information Access specific information quickly – use menuquickly – use menuReference work – use menu, Reference work – use menu, index, searchindex, searchKiosk gathering information – Kiosk gathering information – control fieldscontrol fieldsGame/entertainment – allow Game/entertainment – allow random interaction (exploratory)random interaction (exploratory)
27
Design for Interactivity – Design for Interactivity – ContentContent
Content volumeContent volume– Adds more navigation levelsAdds more navigation levels– Can increase confusionCan increase confusion– Provide hotwords or areas to jumpProvide hotwords or areas to jump– Use pop-up windows, scrollbars, Use pop-up windows, scrollbars,
bookmarksbookmarks
Content natureContent nature– Can suggest a themeCan suggest a theme
28
Design for Interactivity – Design for Interactivity – Title ElementsTitle Elements
User controls for video, audioUser controls for video, audio
29
Interactive Design GuidelinesInteractive Design Guidelines
Make it simple, easy to understand Make it simple, easy to understand and easy to use (intuitive)and easy to use (intuitive)
First screen shows contents and First screen shows contents and how to navigatehow to navigate
Metaphors consistent with contentMetaphors consistent with content
Elements consistent with Elements consistent with metaphorsmetaphors
30
Interactive Design GuidelinesInteractive Design Guidelines
Build in consistencyBuild in consistency
31
Interactive Design GuidelinesInteractive Design Guidelines
Use design Use design templates totemplates to– Provide consistencyProvide consistency– Shorten Shorten
development timedevelopment time– Prevent “object shift”Prevent “object shift”
32
Interactive Design GuidelinesInteractive Design Guidelines
Provide feedbackProvide feedback
Provide choices and escapesProvide choices and escapes
User has control: view or skipUser has control: view or skip
33
Multimedia for the WebMultimedia for the Web
Web sites can be designed for Web sites can be designed for multiple audiencesmultiple audiences
34
Multimedia for the Web Multimedia for the Web
How to attract viewer attentionHow to attract viewer attention– Flashy and catchy introsFlashy and catchy intros– Repeat viewers can skipRepeat viewers can skip
How to keep viewer interestHow to keep viewer interest
How to help viewers get what How to help viewers get what they want from the sitethey want from the site
35
Multimedia for the Web Multimedia for the Web
Provide quick downloadsProvide quick downloadsKeep it simple Keep it simple – Users scan, don’t read; use keywordsUsers scan, don’t read; use keywords– Average user spends < 60 seconds and Average user spends < 60 seconds and
needs toneeds to• Capture their interestCapture their interest• Understand focus of siteUnderstand focus of site• Understand how to navigate itUnderstand how to navigate it• Understand how to get informationUnderstand how to get information
– Keep the site freshKeep the site fresh
36
Web Development TipsWeb Development Tips
All pages reachable in 3-5 clicks; All pages reachable in 3-5 clicks; return home in 1 clickreturn home in 1 click
Label navigation options clearlyLabel navigation options clearly
Color-code text linksColor-code text links
Provide a site mapProvide a site map
Provide a search toolProvide a search tool
37
Banner AdsBanner Ads
Use for Web promotionsUse for Web promotions
Include sound and animation Include sound and animation
>50% look at; <1% click them>50% look at; <1% click them
Banner placement and size is Banner placement and size is importantimportant– Usually placed at top of pageUsually placed at top of page
38
Issue: Online PrivacyIssue: Online Privacy
Is consumer feedback worth the Is consumer feedback worth the price?price?– CookiesCookies– Buyer vs. seller benefitsBuyer vs. seller benefits– Stakeholder debatesStakeholder debates
• IndividualsIndividuals• Consumer advocacy groupsConsumer advocacy groups• BusinessesBusinesses• Government agenciesGovernment agencies
Development and Development and Design of Design of
Multimedia TitlesMultimedia TitlesEndEnd