Developing Your Visual Marketing Message
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Transcript of Developing Your Visual Marketing Message
Developing your
Visual
Chisa D. Pennix-Brown, MBA @LadyBizness
Marketing Message
MESSAGEThe Message can be the same at the
CORE,
but must change slightly
depending on the
TARGET DEMOGRAPHIC
& the PLATFORM the message is on.
Customer Profile
Hashtags # = Hashtags
Helps to congregate
messages based
on The words you
select
Resource:
Hashtags.org
Twubs.com
WIIFMWhat problem does your
business/service/product
FIX?
Beats Headphone
TwitterYour message
needs to be short.
120-130 characters
Leave space for RT
Use Action Verbs
Use Links
Use Hashtags
Beats Headphone
FacebookYour message can be
longer 400-500
characters get the most
shares
Use photos to get more
reposts
Use of “I” and “me”
Use Links to drive traffic
Use Hashtags
Beats Headphone
PinterestInclude descriptions in
each post. Typically 200
characters get the most
Repins.
Content keywords to use
Separate Boards
Use Links to drive traffic
Use Hashtags
Beats Headphone
Instagram Clear branded photos
With your logo or
website are the best
Include descriptions in
each post.
Hashtags are most
important for traffic
Beats Headphone
Visual messageMake it Authentic
Make it Consistent
Drive Traffic
Call to Action
Q / A
www.GTCC.edu/SBC