Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie
-
Upload
stanford-venture-studio -
Category
Education
-
view
376 -
download
1
Transcript of Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie
![Page 1: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/1.jpg)
DEVELOPING
STARTUP STORYYOUR
brought to you by
![Page 2: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/2.jpg)
![Page 3: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/3.jpg)
TABLE OF CONTENTS1 2 3 4 5
6 7 8 9 10
COMPANYPURPOSE PROBLEM SOLUTION WHY NOW/
WHY USMARKET
SIZE
PRODUCT TEAM BUSINESSMODEL COMPETITION FINANCIALS
![Page 4: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/4.jpg)
FILE NOT FOUND!
![Page 5: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/5.jpg)
“What is conceived well is expressed
clearly.”
– NICOLA BOILEAU
![Page 6: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/6.jpg)
1 2 3 4 5
6 7 8 9 10
COMPANYPURPOSE PROBLEM SOLUTION WHY NOW/
WHY USMARKET
SIZE
PRODUCT TEAM BUSINESSMODEL COMPETITION FINANCIALS
TABLE OF CONTENTS
![Page 7: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/7.jpg)
KNOW YOUR AUDIENCE
![Page 8: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/8.jpg)
![Page 9: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/9.jpg)
from
TO
![Page 10: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/10.jpg)
![Page 11: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/11.jpg)
CASE STUDY:ZIMEK
![Page 12: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/12.jpg)
![Page 13: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/13.jpg)
![Page 14: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/14.jpg)
![Page 15: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/15.jpg)
![Page 16: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/16.jpg)
![Page 17: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/17.jpg)
![Page 18: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/18.jpg)
![Page 19: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/19.jpg)
![Page 20: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/20.jpg)
![Page 21: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/21.jpg)
![Page 22: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/22.jpg)
![Page 23: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/23.jpg)
ZIMEK PROVIDES A SOLUTION THAT IS EFFICIENT,
SAFE, AFFORDABLE AND READY
TO DEPLOY EVERYWHERE RESISTANT MICROBES
ARE FOUND.
SUPERBUGS/RESISTANT MICROBES CANNOT
BE STOPPED
AUDIENCE MOVE TO:
AUDIENCE MOVE FROM:
![Page 24: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/24.jpg)
AUDIENCE MOVE TO:
WHAT DO YOU NEED THEM TO BELIEVE? WHY?
WHAT DOES YOUR AUDIENCE BELIEVE
RIGHT NOW?
AUDIENCE MOVE FROM:
YOUR TURN…
![Page 25: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/25.jpg)
![Page 26: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/26.jpg)
ZIMEK’S PATENTED MICRO-MIST TECHNOLOGY WILL REVOLUTIONIZE THE DECONTAMINATION INDUSTRY AND PROTECT HUMAN BEINGS FROM DANGEROUS SUPERBUGS.
BIG IDEA:
AUDIENCE MOVE FROM:
AUDIENCE MOVE TO:ZIMEK PROVIDES A SOLUTION THAT IS EFFICIENT, SAFE, AFFORDABLE AND READY TO DEPLOY EVERYWHERE RESISTANT MICROBES ARE FOUND.
SUPERBUGS/RESISTANT MICROBES CANNOT BE STOPPED.
PROPOSED STORY ARC:WE ARE LOSING THEBATTLE
EXISTING SOLUTIONS DON’T WORK
INTRODUCING ZIMEK
CALL TO ACTION
![Page 27: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/27.jpg)
SLIDE MAIN IDEA SPEAKER NOTES
ZIMEK • (TITLE SLIDE)
SHOW PICS OF THE MICROBES (MAY OVERLAY WITH HEADLINE)
• We are losing the battle against virtually all species of infection-causing microbes: bacteria, viruses, and mold spores
• These microbes have become resistant to almost all antibiotics
• As a result, untreatable infections will become the greatest public health issue crisis in history
(BUILD?)
SIX CRUISE SHIPS
AIRPLANE
PICTURES OF BABIES AT DAY CARE AND ELDERLY PEOPLE AT A NURSING HOME
• Infections across a broad range in public facilities, transportation
• Norovirus has already hit six large cruise liners in 2014. That’s over 25,000 people exposed in four months!
• They are hitting us in the air, too. As recently as December, active tuberculosis caused a plane to get rerouted. Expensive and frustrating
• Dangerous strains of the flu enter schools and nursing homes. Both the very old and very young are vulnerable…and dying.
SECTION 1: WE ARE LOSING THE BATTLE
SLIDE MAP:
1.
2.
3.
![Page 28: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/28.jpg)
PITCH DECK
RECRUITING /ON BOARDING
STATE OF THE INDUSTRY
CEO STORY
CUSTOMER STORY
![Page 29: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/29.jpg)
YOUR FUNDING DECK IS THE FIRST ITERATION OF YOUR CORPORATE NARRATIVE.
BIG IDEA:
AUDIENCE MOVE FROM:
AUDIENCE MOVE TO:A GREAT FUNDING DECK CAN SUPPORT ALL FUTURE COMMUNICATIONS EFFORTS
A FUNDING DECK IS A REQUIREMENT FOR CAPITAL RAISING
PROPOSED STORY ARC:THE FUNDING DECK IS A NECESSARY EVIL
YOU NEED TO THINK OF IT AS AN AUDIENCE JOURNEY
THE FROM—TO FRAMEWORK CAN SERVE AS A GUIDE
NAIL THE DECK GET IT RIGHT AND ALL IS EASIER
![Page 30: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/30.jpg)
“So much of the job of startup CEO is
recruiting and selling. Ability to pitch investors
is proxy.”– MARC ANDREESSEN
![Page 31: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/31.jpg)
SO GET GOING!
![Page 32: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/32.jpg)
Q&A
![Page 33: Developing Your Startup Story: An Interactive Workshop w/ Sara Gaviser Leslie](https://reader035.fdocuments.us/reader035/viewer/2022070602/587b859f1a28ab9d448b5fdd/html5/thumbnails/33.jpg)