Developing and Using Your Career Brand:

Part 1 – Reflection

Angelique TorresVolunteer at The Career Place and Employer Outreach SpecialistEndicott College

Email: angelique.torres1@gmail.comLinkedIn: http://www.linkedin.com/in/angeliquetorresTwitter: @Angelique.Torre1

Learning Objectives Understand that developing your brand

is a process that starts at the beginning of your job search and continues throughout your career

Have a greater awareness of your career brand and describe why having one is important in Part 1 of the Series

Apply techniques to successfully use your career brand in Part 2 of the Series

Steps to Developing Your Career Brand

ReflectionPersonalPresence

OnlinePresence

Your Career Brand

Start Off with Confidence and a Winner’s Mindset Remind yourself of past successes Confront your insecurities Remember that no one is perfect Be thankful for what you have Concentrate on strengths, not

weaknesses Embrace yourself and your true potential Find a confident role model

Brand Examples

Brand You

Why Your Brand Matters

William Arruda: Personal Branding and the Evolution of Work

http://youtu.be/w8rOlAp2CBE

Why Your Brand Matters In a working world of change, your brand is

the only constant. “In the new world of work – where you are

only as good as your last assignment or project – your personal brand is the only accepted currency.”

- William Arruda Having a brand differentiates you from

other job seekers and helps you market yourself in your search.

Definition: Career Brand Your “career” brand is a combination

of your reputation as a worker combined with a promise of your potential and impact on future employers.

Source: http://www.quintcareers.com/career_branding_tools.html

Characteristics of a Brand

Authenticity Reputation Perception

Exercise #1: Who am I?

Write your name on a piece of paper. Under your name, write down all of the words that come to mind that describe you.

After 15 minutes, you will share your list with the group.

Your Brand in a Nutshell: An Elevator Pitch “An elevator pitch is [defined as an overview]

designed to just get a conversation started.”- Chris O’Leary

The nine “C’s” of an elevator pitch:- Concise - Concrete- Clear - Customized- Compelling - Consistent- Credible - Conversational- Conceptual

An Elevator Pitch: The Basics

• An elevator pitch should be no more than 3-5 sentences long

• As an example, you can use one of the following models:

- Your past, present, and future- Your relevant background, why you want

the job, why the organization should hire you

Take Home Assignments Exercise #2: Complete a career

branding questionnaire for yourself Exercise #3: Draft an elevator pitch,

which you will share in front of the group next week

Key Takeaways

Understand that developing your brand is a process that should take place before your job search begins

Begin to understand what your career brand is

Create an elevator pitch that you can use in your job search

Contact

Angelique TorresEmail: angelique.torres1@gmail.com

LinkedIn: http://www.linkedin.com/in/angeliquetorres

Twitter: @Angelique.Torre1