Developing the Organization's Mission Statement, Core Values, and Strategic Goals
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Transcript of Developing the Organization's Mission Statement, Core Values, and Strategic Goals
2015-2020
SOUTHERN UNIVERSITY AT SHREVEPORT
PUTTING IT ALL TOGETHERFinalizing the Mission Statement
REMINDER…
GUIDELINES (BART, C. (1998)) • Keep it simple
• 40 to 70 words—longer than 300 should be avoided • Avoid jargon and confusing terms
• Should be unique• Should really identify who we are as a University
• Should inspire• Challenge the meaning of the words that are used • Employees—”satisfied employees lead to satisfied
customers”—IHE, 2012• Energize people to buy into the University’s goals
• Personal values should be the cornerstone and bedrock
• Identify what stakeholders value
• Focus on the basics • All organizational activities should reinforce the
message in the mission (foster commitment)• e.g., planning, training, recruiting and rewarding
should support, facilitate, and reinforce the mission
• Content should include • Purpose• Identity• Instructional focus • The University’s commitments (e.g., instructional
programming, teaching, research, service, etc.)• Responsibilities
Vision Statement: Our hopes and dreams for the future
GROUP PRESENTATIONS
PRESENTATIONS
Southern University at Shreveport Louisiana, an institution within the Southern University A & M System, seeks to provide quality education for its students while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides Developmental and continuing education, and seeks partnerships with business and industry.
SUSLA’s Current Mission Statement
TEAM A: “Southern University at Shreveport serves as a catalyst for empowering students and the total community through diverse market driven educational opportunities. We promote self-discovery in building scholarly generations of competitive, civically engaged leaders.”
PRESENTATIONS
Southern University at Shreveport Louisiana, an institution within the Southern University A & M System, seeks to provide quality education for its students while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides Developmental and continuing education, and seeks partnerships with business and industry.
SUSLA’s Current Mission Statement
TEAM B: The mission of Southern University at Shreveport (SUSLA) maintains as its highest priority, the education and development of its students in challenging, yet safe and supportive community of learners. The Southern University at Shreveport (SUSLA) preserves, expands and disseminates knowledge in the humanities, sciences, arts and technology while providing a tradition philosophy of learning in the cultivation of the arts. The Southern University at Shreveport (SUSLA) is committed to quality in teaching that instills strength, skill and character essential for lifelong learning, personal responsibility and achievement within a community that fosters free inquiry and embraces diversity.
PRESENTATIONS
Southern University at Shreveport Louisiana, an institution within the Southern University A & M System, seeks to provide quality education for its students while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides Developmental and continuing education, and seeks partnerships with business and industry.
SUSLA’s Current Mission Statement
TEAM C: Southern University at Shreveport, a two year community college within the Southern University and A & M System, aims to equip students with the necessary tools to meet ever changing community and global challenges. Dedicated to excellence in instruction, innovation and quality, SUSLA invests in the preparation of students in high demand careers and life skills, providing a comprehensive, affordable and flexible educational experience. The University strives to offer students a holistic approach to educational attainment, allowing them to enhance and leave indelible footprints in the regional economy and beyond. SUSLA puts students first, and this priority is guided by the institution’s values of excellence, integrity, accountability and service.
FINAL MISSION STATEMENT
What do we like about each mission statement?
What should be in the final mission statement?
OUR CORE VALUESWhat are our guiding principles?
EXERCISE: CORE VALUES
• Each group read the excerpt you were provided about core values. Each group excerpt is different.
• Tell the other groups what you learned about core values.
SUSLA’S CORE VALUES
QUALITY AND EXCELLENCE INTEGRITY AND VIABILITY ACCOUNTABILITY CUSTOMER SERVICE BUILDING A CULTURE OF
EVIDENCE
Are these values central to who we are?
Will these values be valid 100 years from now?
Is there a gap between what we are saying and what we are doing?
Should any values be added or taken away?
SUSLA’S VISION STATEMENTWhere will we be in 10 to 30 years?
SUSLA’S VISION STATEMENT
LED BY DR. RAY BELTON
DEVELOPING STRATEGIC GOALSHow will we get there?
REVIEW: SWOT ANALYSIS
PRESENTED BY: JOANN WARREN BROWN
SWOT ANALYSIS
STRENGTHSCommitment to fostering student success (SACS)
Serve diverse groups with specific purposes
(non-traditional, DEP, etc.)
Open enrollment
Affordable tuition
Campus location
WEAKNESSESInequality in faculty pay, which creates apathy among faculty
Short staffed in some areas
Data collection
No established and well-funded faculty development program
OPPORTUNITIESSUSLA has opportunities to strengthen its operations with being more critical and consistent in wording of certain policies, guidelines, etc. from one printed source to another. (SACS)
Aging workforce
Improving teamwork
SUSLA has opportunities to initiate new programs to cater to job demands, community needs, client needs (i.e., daycare facilities for students with children.
THREATSNew and approaching limitations on current funding (especially HBCUs)
Technological capabilities to meet growing needs
Other agencies ability to respond to needs quicker
Quality of competitors’ campus infrastructure
GROUP WORK
Break into the same small groups
Review the SWOT Analysis and the Survey Results• What major issues need
to be addressed?• What strengths do we
NEED to build on?
ISSUES THAT ARE TOO NARROW DO NOT WARRANT PLANNING AND ISSUES THAT ARE TOO BROAD WILL BOG US DOWN!
REPORT GROUP FINDINGS
STRATEGIC GOALS FROM 2011
GOAL 1: INCREASE OPPORTUNITIES FOR STUDENT ACCESS AND SUCCESS
GOAL 2: ENSURE QUALITY AND ACCOUNTABILITY
GOAL 3: ENHANCE SERVICE TO THE COMMUNITIES AND STATE
GOAL 4: INCREASE PARTNERSHIPS AND COLLABORATION WITH EXTERNAL ENTITIES
GOAL 5: STRENGTHEN THE RESOURCE DEVELOPMENT PROGRAMS
GOAL 6: MAINTAIN A PLEASING, ATTRACTIVE, AND SAFE CAMPUS
GOAL 7: PRESERVE AN ATTRACTIVE AND SAFE WORKING ENVIRONMENT FOR FACULTY/STAFF, STUDENTS AND THE GENERAL PUBLIC.
GROUP WORK
Break into the same small groups
Review the previous goals developed
What should we keep, what should be toss?
REPORT GROUP FINDINGS
NEXT STEPS
PRESENTED BYMRS. JANICE SNEED