Developing the Organization's Mission Statement, Core Values, and Strategic Goals

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2015-2020 SOUTHERN UNIVERSITY AT SHREVEPORT

Transcript of Developing the Organization's Mission Statement, Core Values, and Strategic Goals

Page 1: Developing the Organization's Mission Statement, Core Values, and Strategic Goals

2015-2020

SOUTHERN UNIVERSITY AT SHREVEPORT

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PUTTING IT ALL TOGETHERFinalizing the Mission Statement

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REMINDER…

GUIDELINES (BART, C. (1998)) • Keep it simple

• 40 to 70 words—longer than 300 should be avoided • Avoid jargon and confusing terms

• Should be unique• Should really identify who we are as a University

• Should inspire• Challenge the meaning of the words that are used • Employees—”satisfied employees lead to satisfied

customers”—IHE, 2012• Energize people to buy into the University’s goals

• Personal values should be the cornerstone and bedrock

• Identify what stakeholders value

• Focus on the basics • All organizational activities should reinforce the

message in the mission (foster commitment)• e.g., planning, training, recruiting and rewarding

should support, facilitate, and reinforce the mission

• Content should include • Purpose• Identity• Instructional focus • The University’s commitments (e.g., instructional

programming, teaching, research, service, etc.)• Responsibilities

Vision Statement: Our hopes and dreams for the future

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GROUP PRESENTATIONS

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PRESENTATIONS

Southern University at Shreveport Louisiana, an institution within the Southern University A & M System, seeks to provide quality education for its students while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides Developmental and continuing education, and seeks partnerships with business and industry.

SUSLA’s Current Mission Statement

TEAM A: “Southern University at Shreveport serves as a catalyst for empowering students and the total community through diverse market driven educational opportunities.  We promote self-discovery in building scholarly generations of competitive, civically engaged leaders.”

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PRESENTATIONS

Southern University at Shreveport Louisiana, an institution within the Southern University A & M System, seeks to provide quality education for its students while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides Developmental and continuing education, and seeks partnerships with business and industry.

SUSLA’s Current Mission Statement

TEAM B: The mission of Southern University at Shreveport (SUSLA) maintains as its highest priority, the education and development of its students in challenging, yet safe and supportive community of learners. The Southern University at Shreveport (SUSLA) preserves, expands and disseminates knowledge in the humanities, sciences, arts and technology while providing a tradition philosophy of learning in the cultivation of the arts. The Southern University at Shreveport (SUSLA) is committed to quality in teaching that instills strength, skill and character essential for lifelong learning, personal responsibility and achievement within a community that fosters free inquiry and embraces diversity.

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PRESENTATIONS

Southern University at Shreveport Louisiana, an institution within the Southern University A & M System, seeks to provide quality education for its students while being committed to the total community. This institution prepares students for careers in technical and occupational fields; awards certificates, diplomas and associate degrees; and offers courses and programs that are transferable to other colleges and universities. Dedicated to excellence in instruction and community service, this open enrollment institution promotes cultural diversity, provides Developmental and continuing education, and seeks partnerships with business and industry.

SUSLA’s Current Mission Statement

TEAM C: Southern University at Shreveport, a two year community college within the Southern University and A & M System, aims to equip students with the necessary tools to meet ever changing community and global challenges. Dedicated to excellence in instruction, innovation and quality, SUSLA invests in the preparation of students in high demand careers and life skills, providing a comprehensive, affordable and flexible educational experience. The University strives to offer students a holistic approach to educational attainment, allowing them to enhance and leave indelible footprints in the regional economy and beyond. SUSLA puts students first, and this priority is guided by the institution’s values of excellence, integrity, accountability and service.

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FINAL MISSION STATEMENT

What do we like about each mission statement?

What should be in the final mission statement?

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OUR CORE VALUESWhat are our guiding principles?

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EXERCISE: CORE VALUES

• Each group read the excerpt you were provided about core values. Each group excerpt is different.

• Tell the other groups what you learned about core values.

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SUSLA’S CORE VALUES

QUALITY AND EXCELLENCE INTEGRITY AND VIABILITY ACCOUNTABILITY CUSTOMER SERVICE BUILDING A CULTURE OF

EVIDENCE

Are these values central to who we are?

Will these values be valid 100 years from now?

Is there a gap between what we are saying and what we are doing?

Should any values be added or taken away?

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SUSLA’S VISION STATEMENTWhere will we be in 10 to 30 years?

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SUSLA’S VISION STATEMENT

LED BY DR. RAY BELTON

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DEVELOPING STRATEGIC GOALSHow will we get there?

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REVIEW: SWOT ANALYSIS

PRESENTED BY: JOANN WARREN BROWN

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SWOT ANALYSIS

STRENGTHSCommitment to fostering student success (SACS)

Serve diverse groups with specific purposes

(non-traditional, DEP, etc.)

Open enrollment

Affordable tuition

Campus location

WEAKNESSESInequality in faculty pay, which creates apathy among faculty

Short staffed in some areas

Data collection

No established and well-funded faculty development program

OPPORTUNITIESSUSLA has opportunities to strengthen its operations with being more critical and consistent in wording of certain policies, guidelines, etc. from one printed source to another. (SACS)

Aging workforce

Improving teamwork

SUSLA has opportunities to initiate new programs to cater to job demands, community needs, client needs (i.e., daycare facilities for students with children.

THREATSNew and approaching limitations on current funding (especially HBCUs)

Technological capabilities to meet growing needs

Other agencies ability to respond to needs quicker

Quality of competitors’ campus infrastructure

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GROUP WORK

Break into the same small groups

Review the SWOT Analysis and the Survey Results• What major issues need

to be addressed?• What strengths do we

NEED to build on?

ISSUES THAT ARE TOO NARROW DO NOT WARRANT PLANNING AND ISSUES THAT ARE TOO BROAD WILL BOG US DOWN!

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REPORT GROUP FINDINGS

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STRATEGIC GOALS FROM 2011

GOAL 1: INCREASE OPPORTUNITIES FOR STUDENT ACCESS AND SUCCESS

GOAL 2: ENSURE QUALITY AND ACCOUNTABILITY

GOAL 3: ENHANCE SERVICE TO THE COMMUNITIES AND STATE

GOAL 4: INCREASE PARTNERSHIPS AND COLLABORATION WITH EXTERNAL ENTITIES

GOAL 5: STRENGTHEN THE RESOURCE DEVELOPMENT PROGRAMS

GOAL 6: MAINTAIN A PLEASING, ATTRACTIVE, AND SAFE CAMPUS

GOAL 7: PRESERVE AN ATTRACTIVE AND SAFE WORKING ENVIRONMENT FOR FACULTY/STAFF, STUDENTS AND THE GENERAL PUBLIC.

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GROUP WORK

Break into the same small groups

Review the previous goals developed

What should we keep, what should be toss?

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REPORT GROUP FINDINGS

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NEXT STEPS

PRESENTED BYMRS. JANICE SNEED