Never Stop Marketing…to the Cloud!!

Part 2Jeremy EpsteinMarketing NavigatorNeverStopMarketing.com

@jer979

Did the dog eat your Homework?

1. Identify your top 10 “raving fans”2. Beta 1 of your “Made to Stick” Story

@jer979

Whiteboard: Whose story did you love?

• Name names

So, Let’s Hear It…

Calling on YOU

@jer979

“Made To Stick” Criteria

• S- Simple-what is the core of your idea? • U- Unexpected-people pay attention when

something defies their expectations • C- Concrete-solid images and real data

make your idea more believable • C- Credible-who is telling the story is

important. • E- Emotional-let's not kid ourselves. We

are emotional beings at our core • S- Story-People love stories and pay more

attention when they want to find out "what happens at the end."

@jer979

Homework 1

• Beta 2 of your story• Inject the “cloud” angle• Record as Video• Post and share permalink here:

http://bit.ly/CloudChamps7

• Deadline: Friday, Feb. 4th

@jer979

Homework 2

• Review 2 OTHER videos– Leave your name as a commenter

• http://bit.ly/CloudChamps7– “Made to Stick Story, Beta 2”

– Deadline: Thurs. Feb. 10th

Community Cultivation

Read the Blog Series:http://bit.ly/Community1

@jer979

Shhhh….. Listen@jer979

Some Resources

• Your Network– Facebook– LinkedIn– Twitter

• OutTwit

• The Web– Google Reader– Google Alerts– SM2 by Techrigy– Twitter

• IceRocket• TweetBeep• TweetDeck• OutTwit• BackTweets

@jer979

Demos

Live from your teammates…Doug, Charlie, and Dennis

Reed’s Law@jer979

Homework 3

• If you don’t have them already, set up 3 listening posts…

• Share what you’ve done in our team OneNote under “Your New Listening Posts”

• Deadline: Monday, Feb. 14th

@jer979

Relevant Participation@jer979

Video Slide

The Content Formula

Their Content

Your Context (cloud) Conversation

@jer979

Homework 4

• For each of your 10 Raving Fans, commit to 1 or 2 relevant Cloud touches per week– (ideally based on your listening post

efforts)

• Keep a record of permalinks• Yes, that’s 20-40 touches in 2 weeks

– Start Date: Monday, Feb. 7th– End Date: Friday, Feb. 18th

• Send the list of links by Fri. Feb. 18th to: mary@neverstopmarketing.com

@jer979

Be the Connector@jer979

Event 1 Event 2 Event 30%

10%

20%

30%

40%

50%

60%

70%

80%

Increased Turnout for Events

1465

28

@jer979

Homework 5

• Among your Raving Fans, make a total 8 different connections based on a relevant commonality

• Deadline: Thursday, Feb. 17th

@jer979

Advocacy as Practice@jer979

Homework 6

• Uh, just be nice and advocate for them…

@jer979

Discussion Time…

@jer979

Next Call Date

• Friday, Feb. 18th….

@jer979

www.neverstopmarketing.com