1 Lecture Controller Area Networks Dr. Tony Grift [email protected].
Developing Surveys John C. Ory Chris Migotsky Center for Teaching Excellence 249 Armory 3-3370...
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Transcript of Developing Surveys John C. Ory Chris Migotsky Center for Teaching Excellence 249 Armory 3-3370...
![Page 1: Developing Surveys John C. Ory Chris Migotsky Center for Teaching Excellence 249 Armory 3-3370 ory@uiuc.edu.](https://reader036.fdocuments.us/reader036/viewer/2022062518/56649cd85503460f949a11fa/html5/thumbnails/1.jpg)
Developing Surveys
John C. OryChris Migotsky
Center for Teaching Excellence249 Armory
3-3370 [email protected]
![Page 2: Developing Surveys John C. Ory Chris Migotsky Center for Teaching Excellence 249 Armory 3-3370 ory@uiuc.edu.](https://reader036.fdocuments.us/reader036/viewer/2022062518/56649cd85503460f949a11fa/html5/thumbnails/2.jpg)
Know your….
Topic
Respondents
Costs
Time
Purpose
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Survey Examples
Annual Campus Senior Survey
Proposed General Education Survey
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From 40 Suggestions …..About questions• “Is this question worth asking?”• Keep items short as possible• Avoid double-barreled wording
Rate the quality and value of the capstone course
• Focus response choices “Rate the quality of …” Use P-F-G-VG-EX rather than
“The capstone was excellent.” SD-D-A-SA
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• Balance your scales Poor Fair Good VG Excellent
• Decide on number of scale points4 or 5 or 6?
• Should you use “Neutral category” or “Don’t know”
• Place positive responses to right Poor=1, Fair=2, etc…
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About survey
• Make the questionnaire “eye-appealing”professional with plenty of white space
• Group items into logically coherent sections
• Avoid putting important items at the end
• Do you need demographics?
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GETTING RESPONSES
Phase I: Getting their attention
• If your survey arrives in style, it may not get tossed in trash
• If your survey appears seductive, the respondent may be attracted
• If your survey appeals to a basic value,, it may get read.
• If your survey arrives at the right time, it has a chance of being completed
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Phase II: Keeping their attention
• If the students know what it is for and why it is important, they may want to respond
• If you give them something for their effort, they may expend the effort to respond
• If it is easy to complete, it might get completed• If you ask questions that “grab” students, you
might get responses
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Phase III: Getting their feedback
• If you keep it confidential, they may feel “safe” to respond
• If you make it easy to return, you might get it back
• If you follow-up, you even can get a better return rate
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E-mails and Cover Letters
• Date letter or e-mail of the day it actually goes out• Use letterhead when possible• Personalize salutation• Explain purpose
• Describe who is sponsoring• Provide name and phone for further info• Consider sending advance e-mail or letter• Consider other methods to publicize survey
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• Explain how respondents were chosen
• Explain how and when to return survey• Describe incentives• Provide a realistic time required to complete survey• Explain how the confidentiality of the respondent and
data will be protected• Identify deadline for returning
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How to get 75% Return
4 mailings 2 weeks apart = 40+20+10+5
Send complete package on 1st and 3rd mailings (cover letter, questionnaire, envelope with stamp)
Send reminder cards on 2nd and 4th mailings
E-mails or Cover letters are different:
1st thorough content2nd gentle and friendly reminder3rd emphasize confidentiality and stress importance4th set a final deadline
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A handy campus tool for developing electronic surveys -
Public Affairs’ Web Services Toolbox
Presented by Chris Migotsky
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Web Surveys in the Toolboxhttp://www.webservices.uiuc.edu
Info
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Main Toolbox Page
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Let’s Create a Survey!
Web Services Toolbox
http://www.webservices.uiuc.edu/
Other web survey tools– Survey Monkey– Snap Surveys– Zoomerang