Developing Successful Patient Education for Digital Platforms in Healthcare

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Developing Successful Patient Education for Digital Platforms in Healthcare Wednesday, September 21, 2011 / 1:45 2:15PM

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Healthcare facilities symposium & expo 2011 Presentati

Transcript of Developing Successful Patient Education for Digital Platforms in Healthcare

Page 1: Developing Successful Patient Education for Digital Platforms in Healthcare

Developing Successful Patient Education for

Digital Platforms in Healthcare

Wednesday, September 21, 2011 / 1:45 – 2:15PM

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Presenter

Philip M. CohenPRESIDENT/CEO

CARE MEDIA HOLDINGS CORP.

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Learning Objectives____________________________________________________________

1. Be clear about your goals in order to build a

cohesive and effective content strategy.

2. Establish the story you want to tell/your

messaging. Select an expert content partner

with proven experience.

3. Ensure that content is relevant to the

environment and create a meaningful

connection that appeals to their specific

needs.

4. Test. Prove your audience and network value

through third-party research data.

Advertisers are buying results.

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Average Wait Time____________________________________________________________

The average wait to

see the doctor is

22 minutes*

* Source: 2009 report by Press Ganey Associates.

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____________________________________________________________

Dwell time is opportunity to…

Deliver highly targeted messaging…

Dwell Time is Opportunity

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Goals for Digital Signage____________________________________________________________

Patient/Visitor/ Staff Communication

Reduce perceived wait times

Inform & educate

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Value of Digital Signage____________________________________________________________

Impacts total patient experience

Ultra-targeted messaging – right

time to the right person

Decreases perceived wait time

Motivates and impacts an action

/ behavior

Research proves people pay

attention and respond/recall at

increased levels

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Why Content is Important____________________________________________________________

Content creates media

experiences across all

screens: online, TV, mobile and

digital-out-of home.

Targeted content can

deliver messaging with

impact and impel an

audience to take a desired action

Good content builds audience

engagement.

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Critical Success Factor ____________________________________________________________

You are in the business of delivering a message…

What is your objective?

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Delivering Relevance____________________________________________________________

Create a meaningful connection with your audience through

messaging that is relevant to their situation … a hospital cafeteria

vs. outpatient waiting area vs. doctor’s waiting room, etc.

Leverage captive dwell times with relevant content:

◦ Patient education

◦ Additional patient services

◦ Relieve patient anxiety

◦ Establish your practice as a trusted resource

◦ Encourage patients to refer their family and friends

◦ Special announcements

◦ Call to action

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Playlist Development____________________________________________________________

The right Playlist will evolve out

of an in-depth understanding of

key factors:

◦ Dwell time

◦ Environment

◦ What the audience is doing

◦ Loop Time

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Sample Play List____________________________________________________________

Source: KidCARE TV

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Planning & Management ____________________________________________________________

Partner with the right Partners…

Content/Hardware/Software

Develop a targeted and sustainable

Content Strategy

Develop your “story” to respond to

audience needs, values, culture,

emotions

Keep message delivery fresh, relevant and

engaging

Test / Adjust / Refresh

Optimize

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5 Key Takeaways____________________________________________________________

Have an objective/mission – know exactly what you want

out of your digital signage.

Create a plan that will offer long-term effectiveness and

scale-ability.

Content must be the first priority in the planning process.

Select experienced and trusted partners.

Build a sustainability model.

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____________________________________________________________

Questions?

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Contact____________________________________________________________

Philip M. Cohen

President / CEO

CARE MEDIA HOLDINGS CORP.

5625 W. Waters Avenue, Suite E

Tampa, FL. 33634

(813) 888-7330

[email protected]

www.caremediatv.com