Developing Social Media Strategies for Travel
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Transcript of Developing Social Media Strategies for Travel
Developing a Social Media Strategy
Paul HarrisonCarveConsulting.com
Developing a Social Strategy
1. Get ready2. Identifying
objectives3. (Active)
Listening4. Engagement
Roadmap5. Building a Team /
Resources
6. Messages and Tactics
7. Ceding control, engendering dialogue
8. Destination & Integration
9. Crisis Management, Measurement
10.Experiment
Are you ready?
Your Objectives..
Active Listening
•Variety of free & paid-for tools out there
•Identifying environments, communities, influencers, sentiment, brand, buzz, competitors, leaders, trends, opportunities..
• In-house or outsource? •Real-time alerts•Response plans in place
Share of voice analysis
Based on 390 URL featured conversations over past 30 days
Primarily job / opportunity focused
Brand Buzz Track
476comment
s
163comment
s31comment
s
35comment
s
Topic CloudFrom
229
comment
s
Building a Team
Messages & Tactics
Platforms?
3C’s...
Ceding control, engendering dialogue•Give them a Reason•Access•Guidelines•Tools•Trust•Time
•APIs•Access All Areas
Claim your name
Crisis Management
•The Emu..•The Voice of God..•Enter the conversation
•Process / People / Listening tools in place
Measurement & ROI
Experiment!
•Act Authentically
•The Entourage in your Pocket•Skittles.com
Thanks for listening
* CarveConsulting.com* Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison* Twitter.com/CarveConsulting * [email protected]
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