Developing social media guidelines for education, training and change management in health care...
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Presentation delivered to the e-Health 2012 Conference in Vancouver on May 30, 2012.
Transcript of Developing social media guidelines for education, training and change management in health care...
e H e a l t h S t r a t e g y O f f i c e
e H e a l t h S t r a t e g y O ffi c e
Developing social media guidelines for education, training and change management in health care settings
Daniel Hooker, MLISeHealth Strategy OfficeUBC Faculty of Medicine
e H e a l t h S t r a t e g y O ffi c e
Outline
• Social media’s growing influence on modern health care contexts
• What’s different about social media?
• The problem of “common sense”
• Social media guidelines and the eHealth Strategy Office case example
e H e a l t h S t r a t e g y O ffi c e
Social Media
Social media are web- and mobile-based technologies used to turn communication into interactive dialogue.
-- Wikipedia
e H e a l t h S t r a t e g y O ffi c e
Social Media
• Transparency, openness, collaboration,“user-generated content”
• Monday’s plenary: physicians are increasingly information stewards, not information providers
e H e a l t h S t r a t e g y O ffi c e
Social media in health
• Social media are changing health care practices and information structures
• Information discovery and curation
• Sharing of best practices
• Research dissemination and knowledge translation
e H e a l t h S t r a t e g y O ffi c e
Pitfalls
• With great power comes great responsibility
• It is possible to be too open
• Don’t let the privacy “smokescreen” halt change
e H e a l t h S t r a t e g y O ffi c e
Social media guidelines
• Policies and guidelines are being put in place to protect patients, providers, organizations
• Offer solutions and guidance to shepherd health professionals though balancing personal/professional online spaces
e H e a l t h S t r a t e g y O ffi c e
The problem of common sense
• Many people appeal to health professionals’ “common sense” around using social media
• But new contexts require new social norms
e H e a l t h S t r a t e g y O ffi c e
Case Example
• Led by Dr. Kendall Ho, the eHealth Strategy Office is a 25-person research office in the UBC Faculty of Medicine
• Research projects are focused on social aspects of the adoption and implementation of technology into health care practice and education
e H e a l t h S t r a t e g y O ffi c e
Case Example
• We are incorporating social technology into our research practices in the same way as everyone else
• Again, we have a problem of “common sense”
e H e a l t h S t r a t e g y O ffi c e
Case Example
Guideline implementation plan:
• Staff consultation, survey (needs assessment)
• Guideline drafting
• Feedback cycles
• Evaluation
e H e a l t h S t r a t e g y O ffi c e
Case Example
What our social media guidelines look like:
• Policy statement
• Guideline document
• Training resources
e H e a l t h S t r a t e g y O ffi c e
e H e a l t h S t r a t e g y O ffi c e
Frameworks: Technology Adoption
source: Wikimedia Commons
e H e a l t h S t r a t e g y O ffi c e
Frameworks: Change Management
source: http://bit.ly/JV1QqK
e H e a l t h S t r a t e g y O ffi c e
Frameworks: Change Management
consultation
survey
feedback
increase in activity
shared expertise
source: http://bit.ly/JV1QqK
