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Net4Ps – Partner Cities Developing Sustainable Tourism
Developing Europe as a High Quality Sustainable Tourism Destination
Sens Senigallia Chester
Multiple the richness of the old continent can offer a vacation
in the mountains, the sea, in cities,
the countryside, or a family adventure, sun and snow
High Quality Tourism in Europe
Diversity travelling in Europe, is to pass from the Greek or Spanish heat
to icy Lapland without changing continent
High Quality Tourism in Europe
Unbeatable Europe is in first place
in terms of welcoming guests from around the world
High Quality Tourism in Europe
Linked incredible profusion of peoples, cultures, languages,
sometimes distant from each other but all linked
by an old story, sometimes painful, always exciting
High Quality Tourism in Europe
Tasty traditional dishes culinary and gastronomic specialties
High Quality Tourism in Europe
Welcome 10 superlatives for tourism in Europe
10 superlatives for tourism in Europe
Largest contiguous
vineyard (Bordeaux,
France)
Most & best connected net
of biking & hiking trails
10 superlatives for tourism in Europe
Most Christian buildings &
highest church
(Ulmer Münster)
The most castles &
palaces
10 superlatives for tourism in Europe
Biggest folk festivals
(Oktoberfest)
Greatest culinary diversity
10 superlatives for tourism in Europe
Most metropols & most
important exhibitions (FRA)
Best infrastructure
(public transportation)
10 superlatives for tourism in Europe
Cleanest water
(rivers, lakes,
drinking water)
Best educational
opportunities
Thank you for your attention!! Thank you for your attention!!
The 10 most popular destinations in Europe
Cities, spots and places, landscapes and regions with
an high internationale recognition
It‘s not so easy to
chose just 10 destinations.
We can find 20 places or even more!
Other criterias for the top 10 destinations:
UNESCO List
Business destinations
The own point of view
Overnight stays
And so on
1st: London, England
• „The city that never sleeps“
• 48,7 million overnight stays (2010)
2nd: Paris, France
• „The city of Love“
• 35,8 million overnight
stays (2010)
The 10 most popular destinations in Europe
3rd: Berlin, Germany
• „Be Berlin - be city, be
change, be Berlin“
• 20,8 million overnight
stays (2010)
4th: Rome, Italy
• „The eternal city“ • 20,4 million overnight stays
(2010)
The 10 most popular destinations in Europe
5th : Barcelona, Spain
• „The city that reinvented itself“
• 15,3 million overnight stays (2010)
6th: Madrid, Spain
• „Queen of the night“
• 15,2 million overnight
stays (2010)
The 10 most popular destinations in Europe
7th: Prague, Czech Republic
• „The golden city“
• 12,1 million overnight stays (2010)
8th: Vienna, Austria
• „City of music“
• 11,7 million overnight
stays (2010)
The 10 most popular destinations in Europe
9th: Munich, Germany
• „City with heart“
• 11,1 million overnight
stays (2010)
10th: Amsterdam, Netherlands
• „I amsterdam“
• 9,7 million overnight stays
(2010)
The 10 most popular destinations in Europe
And we add more Places:
• Istanbul, Turkey: „City living 24 hours“ - Joint point with Eastern
and Western culture
• Florence, Italy: „Renaissance city and paradise of artists“
• Athens, Greece: (Greek islands) „Make your way to discover
ancient history“
• St. Petersburg, Russia: „The scene of the city of Peter the Great“
• Lisbon, Portugal: „The city of the discover of the new world“
• Skandinavia: „Spectacular scenery of mountains, lakes, glaciers,
geysers, waterfalls and volcanoes“
Thank you for your attention!!
Europe – Touristic Strengths and USP´s
culture & heritage
• multiplicity of Traditions within small
and accessible areas (museums,
religion, gastronomy, festivals & events)
• arts (artistic heritage, artistic icons)
• history
• long and diversified history backgrounds: e.g. Romans,
Greeks, Germans
• historic attractions: monuments, museums, UNESCO heritage
sites, architecture (e.g. Gothic, Roman)
• ethnic variety
transports & infrastructure
• city-travel
• Well-known capitals e.g. Berlin, Paris, London, Rome
• lower concentration of „world cities“ on other continents
• infrastructure
• good transport networks (air, rail, road network)
• water and energy supply
• medical care
• well developed in a confined space
Europe – Touristic Strengths and USP´s
Europe – Touristic Strengths and USP´s
geography
• climate
• vegetation
• topography
• various recreational activities in
confined space
education
• high standard of education
• high quality services, simple communication(language
skills)
• European professionals are in demand worldwide
Europe – Touristic Strengths and USP´s
political issues
European cooperation
• one currency (euro/ €)
• touristic offers (Inter Rail, Euro-Airport)
• Schengen-agreement: freedom to travel without a passport check in almost all european countries unique in the world
Political stability
• high level of legal security
• little corruption
Europe – Touristic Strengths and USP´s
Other competitive advantages
• little threat of natural disasters
• environmental awareness
• European companies are famous for their quality
tourism can benefit from this leap of faith
Europe – Touristic Strengths and USP´s
USP from our region: Europa-Park
• founded in 12th July 1975
• largest theme park in Germany: 970 000 m²
• 4 million visitors a year
• mix of rides, themed areas and parks
• represents the unity of Europe exemplary
Europe – Touristic Strengths and USP´s
More USPs and POIs in our regions:
• Vitra Design Museum, Weil am Rhein
• Chester, Eastgate Clock and Street
• Senigallia, Velvet Beach and Rotonda
• Sens, le chapeau de Napoléon
• etc.
Europe – Touristic Strengths and USP´s
More USPs and POIs: Roman Sites
• Augusta Raurica, biggest roman city north of the Alps
• Chester, Roman Walls and Amphitheatre
• Senigallia, Gallic village and Roman city
• Sens, Gallo-Roman history
Europe – Touristic Strengths and USP´s
Sens, île de l´Yonne Cathédrale de Sens
Amazing Cities and Places
Sens, île de l´Yonne Senigallia, Rocca Roveresca Portici
Amazing Cities and Places
Sens, île de l´Yonne Lörrach, Rötteln castle Vitra Design Museum
Amazing Cities and Places
Sens, île de l´Yonne Chester, Roman Walls
Lörrach, Burg Rötteln
Chester, The Rows
Amazing Cities and Places
Sens, île de l´Yonne
Valladolid
Lörrach, Burg Rötteln Valladolid, University Valladolid
Amazing Cities and Places
Edirne, Selimye Mosc
Amazing Cities and Places
Split
Wide open spaces and
leisure facilities Hiking and picnicking
Sports activities
Opening Doors to Nature
Why Europe has a competive advantage:
• The cultural diversity of Europe, together with great accessibility and modern , efficient transport networks, ensures it is one of the most desirable destination worldwide.
• Due to the variety of unique selling point, Europe can appeal to a range of different tourist types, making it one of the most prominent competitors in the global tourism market.
Europe – Touristic Strengths and USP´s
Thank you for your attention!!
Strengths
• good infrastructure / extensive and well-developed flight
network
(highways, mobile communications network, public
transport, lot of accomodation…)
• diverse natural and cultural landscape
(historic towns and buildings / mountains, lakes, oceans,
grasslands, beaches, marshlands ...)
Strengths and weaknesses of tourism in Europe
Strengths
• almost common currency €
• high security
(low crime rate and a low risk of environmental disasters
like Tsunamis, Hurricanes…)
• Environmental protection and nature conservancy is a top
priority
Strengths and weaknesses of tourism in Europe
Strengths
• Increasing opportunities for travel, encourages greater
understanding between countries
• the preservation and celebration of local festivals
• Tourism can contribute highly to the economy and the way
of life in various countries throughout Europe. nation’s
wealth.
Strengths and weaknesses of tourism in Europe
Weaknesses
• strong seasonal dependence
(events are held only for vacation time / countries are only
visited at certain seasons)
• Many languages
(can act as a deterrent for a round tour – promotion)
• in a global comparison Europe is very expensive
Strengths and weaknesses of tourism in Europe
Weaknesses Weaknesses
• Europe is seen as one single country – there´s no
differentiation between the individual countries
(dimensions are underestimated)
• strong weather changes – 4 seasons
• Pollution
• Environmental change (different buildings, over developed,
no natural environment, no natural paradise anymore,
damage historical monuments)
Strengths and weaknesses of tourism in Europe
Weaknesses
• Tourism can contribute to the destruction of local culture
through increasing crime
• Employment tends to be seasonal
• jobs in the tourism industry are poorly paid
• Visitors need a VISA for travelling in Europe (except
Europeans)
• Different habits in hotels and restaurants between
countries and cultures
• Problem of classification (differences between european
countries)
Strengths and weaknesses of tourism in Europe
Thank you for your attention!!
The 5 new and prospective
top destinations in Europe
Europe‘s Newcomer
What is a newcomer?
• Place which is likely to become a destination in the near
future
• Unique selling points (USP)
• Competitiveness
• Indicator: flights or other transportations are becoming
more frequent to the place
Europe‘s Newcomer
Pula - Croatia
Europe‘s Newcomer
Pula - Croatia A modern city with historical flair
and miles long beaches
•The emblem of the city is one of
the biggest amphi-theatres (2000
years old) in Europe
Europe‘s Newcomer
Europe‘s Newcomer
Knock: The gateway to Ireland‘s northwest
Knock: great starting point to discover the
northwest
• Rough coastal landscape with the Cliffs of Moher
• Galway
• Donegal
Europe‘s Newcomer
Europe‘s Newcomer
Kaliningrad - Russia
Kalinigrad
● Many museums (e.g.Immanuel Kant Museum)
● Theaters and churches
● Zoo, Parks, Lower Pond
● Traditional and famous cuisine Philharmonic and
Symphony Orchestras
Europe‘s Newcomer
Klaipédia - Lithuania
Europe‘s Newcomer
Klaipéda - Lithuania ●Various architecture
●A multiplicity of sigths (from the sailing ship
„Meridianas“over to the castle of Klaipéda)
●Direct ferry – connection: Kiel - Klaipéda
Europe‘s Newcomer
Odessa - Ukraine
Europe‘s Newcomer
Odessa - Ukraine
● fourth largest city in Ukraine
● population: 1,012,500, 1.5 times
greater than average in Ukraine
income rate and one of the lowest
rates of unemployment
● During the summer time number of
inhabitants become 2-5 times greater
● Area mild climate, warm Black Sea,
many therapeutic resorts, famous
healing muds, mineral springs make
it a very attractive tourist destination
Europe‘s Newcomer
Conclusion
● Newcomers at the moment, but the future is unpredictable
● In order to stay successful in the future the newcomers
must become responsable, to be able to develop their
tourism
Europe‘s Newcomer
Thank you for your attention!!
What is sustainability about?
The concept of sustainable tourism development is based on
sustainability.
A development is sustainable when the needs of the
current generation are satisfied without threatening the needs
of the future generation
Sustainability
The three aspects of sustainability:
Sustainability
Specialized Labels
Hospitality Touristic Destination
Management
Tour Operator
General Labels
Labels of sustainability:
Sustainability
Best Practice Examples from the Twin Cities
Sens
Sustainable land-planning
Complimentary city-tour for people with handicap
Best Practice Examples from the Twin Cities
Senigallia
A wheel-chair for the beach (Senigallia)
Complimentary bicycle renting (Senigallia)
Barrier-free access to the sea (Split)
Split
Best Practice Examples from the Twin Cities
Guided tours for people with handicap
Volunteers commitment
Lörrach
Best Practice Examples from the Twin Cities
Chester
Sustainable approaches to Roman history
Thank you for your attention!!