Qanita ZakirSara Wahid

Developing Effective Graphic Communication

GraphicCommunication

GRAPHIC COMMUNICATION

Graphic communication is simply communication using visual tools. Visual tools could be words. It could also be images, both photographs or drawingsMessage ContentReadability/UnderstandabilityAudience

Design Principles

PROXIMITYBasic Purpose:

To organize.

What to Avoid:Don’t stick things in the corners or in the middle just because the space is empty. Avoid too many separate elements on a page. Avoid leaving equal amounts of white space between elements unless each group is part of a subset.

PROXIMITY

How many elements do you see in this business card?

PROXIMITY

Grouping similar elements into one unit, the page becomes more organized.

ALIGNMENTBasic Purpose:

To unify and organize.

What to Avoid:Avoid using more than one text alignment on the page.Choose a centered alignment consciously, not by default.

REPETITIONBasic Purpose:

To unify and add visual interest.

What to Avoid:Avoid repeating the element so much that it becomes annoying or overwhelming.

CONTRASTBasic Purpose:

To create interest and aid the organization of contents.

What to Avoid:If you’re going to contrast, do it with strength. Avoid contrasting a sort-of-heavy line with a sort-of-heavier line; brown text with black headlines. Avoid using two or more typefaces that are similar.

Examples

Color Theory

COLORS

CHOOSING COLORS

Graphic CommunicationThroughColors

COLORS

Color affects your moodColors communicate invisiblyColor has cultural significanceColor can be inspired by our surroundingsColor has political associationsReligion can be linked to colorsAge effects color preferences

COLORS

Black: Elegance, formality, mystery, death and style.Blue: Stability, professionalism, trust, peace and coolness.Brown: Endurance, casual, earthy, poverty and tradition.Gray: Conservatism, seriousness and enhances messages of other colors.Green: Safety, harmony, freshness, nature and wealth.Orange: Enthusiasm, cheerfulness, creativity, playfulness and heat.Pink: Hot pink: energy, youthfulness, fun and excitementlighter pinks: sentimental, romantic.Purple: Power, nobility, magic, sensuality and spirituality.Red: Boldness, excitement, desire, intensity, and love.Silver: Prestige, cold, scientific.White: Cleanliness, purity, simplicity, peace and innocence.Yellow: Attention-grabbing, happiness, energy, joy and optimism.

Questions?

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