Developing career learning online
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www.derby.ac.uk/icegs
Developing career learning onlineTristram Hooley (Reader in Career Development)
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Three changes
The internet offers new opportunities to giveand receive career support.
The internet changes the context within which
career is enacted.
This new context requires new skills for effective
career management.
(Hooley, 2012)
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Not just for clients
Professional development Accessing learning and information
Networking
Employer liaison
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Curating
Creating
Communicating Connecting
Critiquing
Collecting
Changing
The 7 Cs
of digital
career
literacy
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How do you deliver careers services online?
Information
Automatedinteraction
Communication
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- One-to-one
- One-to-many
- Many-to-many
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Online/face-to-face vs high and low social presence
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Low (or no)social presence High socialpresence
Face to face Information giving,
CV & course
advice, quick
queries
Guidance
interviews, Group
work
Online Flat websites,
online career
assessments,
information
Social media, e-
counselling, e-
learning
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Information
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What makes good online career information?
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Effective web writing
Summarise in the title. Summarise again in the firstparagraph.
Make it easy to scan
One point per paragraph
Short paragraphs and simple sentences
Keep page length down.
Use bullet points to highlight key information
[Note: A blog post is a bit different]
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Exercise - write a page on designing a brilliant CV
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Automated interactions
Tests Career assessments
Games
Simulations
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Communication: How would you respond?
Dear Careers Adviser
Im a third year English student. Ive got no idea what I want to do with my life.
Ive liked University and would ideally like to do another year.
Yours
T_________
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Whats the appropriate blend
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Distance learnersTechnophobes
Face-to-face OnlineBlended
How do you design the appropriate blend?
Engagement is likely to lead to the identification of further need
So we need to support individuals
to become self-sufficient career
managers
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Youth employability service
https://www.facebook.com/yesbrightonhove?sk=app_288764067835515
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Key lessons from YES
Blend services Use online to extend services and facilitate keeping in
touch
Use online to allow drop in
Create resources
Write to engage
Adopt the publish then filter principle
See Dyson, E. (2012) Face-to-facebook: a blended approach to careers work.Journal of the National Institute for Career Education and Counselling29.
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Communication: Key design issues
One-to-one, one-to-many, many-to-many Synchronous or asyncronous
Text, audio or video
Sustained or one off
Open or closed
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We communicate with people not organisations
Who would you rather talk to?
A person A brand
or
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Social presence
Online interactions rob us of many of the social cues thatwe rely on in normal conversation.
We need to work hard to replace them. E.g.
Photos
Names
Information about ourselves
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Exercise: Building rapport
Online Face-to-face
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Thinking about learning: Scaffolding
You are providing help
and support not doing
everything for the client.
Think about how you
work with the online
environment to provide
them opportunities to
develop.
Providing links andconnections is probably
more useful than writing
lots of text advice.
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One-to-many / Many-to-one communications
Blogging#
Other social media e.g. vlogging, bookmarking,
microblogging
Online career learning environments
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http://blog.penelopetrunk.com/
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Online career learning environments
Course resource
Course tutor
Participants
Instructional design
E-tivities
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A example career e-tivity
Write a short post about your last job interview. What was it that you found
particularly difficult.
Respond to someone elses post by providing them with an online resource that
youve found helpful. It might be a web page with interview tips, a YouTube clip
or something else.
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Many-to-many: The wisdom of crowds
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Can we intervene?
Facebook LinkedIn
Twitter
Etc.
Career learning isgoing on
But we are just one
voice amongst
many
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The creepy treehouse
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People should know where you are and what you do.
But, they should call you into play.
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If you walk away with one thing
The challenge does not lie in the technology. The challengelies in deciding what to do with it.
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Bibliography
Hooley, T. (2011). Careers work in the blogosphere: Can careers blogging widen
access to career support. In: Barham, L. & Irving, B.A. (eds) Constructing theFuture: Diversity, Inclusion and Social Justice. Stourbridge: ICG.
Hooley, T. (2012). How the internet changed career: framing the relationship between
career development and online technologies. Journal of the National Institute for
Career Education and Counselling (NICEC). 29.
Hooley, T., Hutchinson, J. & Watts, A. G. (2010). Enhancing Choice? The Role of
Technology in the Career Support Market. London: UKCES. Hooley, T., Hutchinson, J. & Watts, A.G. (2010). Careering Through The Web. The
Potential of Web 2.0 and 3.0 Technologies for Career Development and Career
Support Services. London: UKCES.
Longridge, D. & Hooley, T. (2012).An experiment in blended career development: The
University of Derby's social media internship programme. Journal of the National
Institute for Career Education and Counselling. 29. Longridge, D., Hooley, T. & Staunton, T. (2013). Building online employability: A guide
for academics. Derby: International Centre for Guidance Studies, University of Derby.
www.derby.ac.uk/icegs
http://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246992http://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/handle/10545/246457http://derby.openrepository.com/derby/handle/10545/246457http://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/upload/pdf/424720%20-%20Careering%20through%20the%20web.pdfhttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://www.ukces.org.uk/commenting/enhancing-choice-the-role-of-technology-in-the-career-support-markethttp://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/196696http://derby.openrepository.com/derby/handle/10545/196696http://www.derby.ac.uk/ehs -
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www derby ac uk/icegs
Tristram Hooley
Reader in Career Development
International Centre for Guidance Studies
University of Derby
http://www.derby.ac.uk/icegs
@pigironjoe
Blog at
http://adventuresincareerdevelopment.wordpress.com
http://www.derby.ac.uk/icegsmailto:[email protected]://adventuresincareerdevelopment.posterous.com/http://adventuresincareerdevelopment.posterous.com/mailto:[email protected]://www.derby.ac.uk/icegshttp://www.derby.ac.uk/ehs