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Developing brand and reputation with social media
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Transcript of Developing brand and reputation with social media
Social MediaElevating your brand and reputation on
Fiona Lucas iRespectOnline
Futureproof Your Kids
LET’S TALK ABOUT “PERSONAL BRAND”
“personal brand” is a euphemism, a shortcut for expectations people have of us, our network and personal connections, the
experiences we offer, the promises we make, our reputation, and our accomplishments –
Seth Godin
You are a UNIQUE IDENTITY. It’s important to be yourself, be an
authentic person – bring your WHOLE SELF
and be true to you.
Perception isReality!Perception + Reality = reputation
Warren Buffet
W
We say 5 years to build a reputation online and less than 5 seconds to destroy it
Etiquette in the online world
Email How we respond to comments and criticism
How you use your personal profile in business
Etiquette towards your competitors
Instant messages Text
TOP ETIQUETTE TIPS• Stay neutral and unbiased – do not let your personal views cloud your
professional response• Grammar and punctuation matters (use Grammerly if you need to).• Always read the terms or rules of engagement for groups that you join.• Use the phone – don’t let email threads get too long, or if you get the
feeling the message is being lost or misconstrued, don’t delay• If you disagree in an online conversation, stick to facts, and politely and
respectfully share your point of view. Do not insult the other person.• Use your real name in network groups• Never post when angry, overtired or after too many wines.• You don’t have to accept everyone as a friend, but politely explain and
offer alternatives.
4R’s Reputation Framework®Overview for business
RESPECT
RESPONSIBILITY RESEARCH
RESILIENCE
3 Pillars of Online Reputation
Your professional public profile
• Found quickly online – even when starting out• NOT a resume – it’s a
snapshot of your professional experience
and capabilities• Grow your network• Create opportunity• Showcase your work
• Stay up to date with your industry news
Your piece of real estate• You own it (and make sure
you do own your domain name for yourself)
• Create Content – use your blog. Your Voice, not
someone else’s.• Pull your content into one
place.• Repurpose
Choose 2-3 at first• Don’t overwhelm yourself
or spread yourself too thin• Have a content plan in
place• Use your time wisely• Keep up to date with
changes via a professional• Monitor daily
• Respond quickly• Images, Video
LinkedIn Website Social media Platforms
What content - Where
Visual AppsHashtags on IG
2-3 in main post, add more #tags in
comment (brand and popular)
Pinterest: abouts wants and needs and
dreamsinspirational/original
text on imagesvideo
LinkedInRepurpose blogs to
LinkedIn PublishProfessional toneDiscuss TrendsShare content
Invite commentary
Facebook Conversational tone
FriendlyNot salesy
On your pageKeep groups about
discussion and value
TwitterBrief Summaries
One liners re stats with link – all links auto
resized to 23 characters
No more than 2 #tagsAvoid fb links
Breaking newsListening
Social media and the online world is just as diverse as outside in the real world. There is no one size fits all. You need to modify and adapt your content to suit.
Fresh ideas
Great Images
Awesome Content
DeliverValue
Release Your Inner Awesome
Connect with us now:
Twitter: @irespectonlinewww.irespectonline.comwww.facebook.com/irespectonline